BKNG vs. JPM: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and JPM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | JPM |
|---|---|---|
| Company Name | Booking Holdings Inc. | JPMorgan Chase & Co. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Financials |
| GICS Industry | Hotels, Restaurants & Leisure | Banks |
| Market Capitalization | 175.66 billion USD | 850.17 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | March 17, 1980 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and JPM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | JPM |
|---|---|---|
| 5-Day Price Return | 0.38% | -1.98% |
| 13-Week Price Return | -6.81% | 5.89% |
| 26-Week Price Return | 15.67% | 26.89% |
| 52-Week Price Return | 32.06% | 50.65% |
| Month-to-Date Return | 0.38% | -1.98% |
| Year-to-Date Return | 9.09% | 28.98% |
| 10-Day Avg. Volume | 0.23M | 7.86M |
| 3-Month Avg. Volume | 0.20M | 8.34M |
| 3-Month Volatility | 18.15% | 16.90% |
| Beta | 1.27 | 1.10 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
JPM
16.16%
Banks Industry
- Max
- 25.40%
- Q3
- 15.55%
- Median
- 12.00%
- Q1
- 8.98%
- Min
- -0.10%
In the upper quartile for the Banks industry, JPM’s Return on Equity of 16.16% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
JPM
33.26%
Banks Industry
- Max
- 54.20%
- Q3
- 35.73%
- Median
- 28.97%
- Q1
- 22.56%
- Min
- 6.98%
JPM’s Net Profit Margin of 33.26% is aligned with the median group of its peers in the Banks industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
JPM
41.23%
Banks Industry
- Max
- 63.35%
- Q3
- 44.73%
- Median
- 37.24%
- Q1
- 28.25%
- Min
- 12.28%
JPM’s Operating Profit Margin of 41.23% is around the midpoint for the Banks industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | JPM |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 16.16% |
| Return on Assets (TTM) | 16.95% | 1.32% |
| Net Profit Margin (TTM) | 19.23% | 33.26% |
| Operating Profit Margin (TTM) | 32.85% | 41.23% |
| Gross Profit Margin (TTM) | 98.09% | -- |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
JPM
--
Banks Industry
- Max
- --
- Q3
- --
- Median
- --
- Q1
- --
- Min
- --
For the Banks industry, the Current Ratio is often not the most suitable measure of short-term liquidity.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
JPM
3.03
Banks Industry
- Max
- 5.78
- Q3
- 2.66
- Median
- 1.05
- Q1
- 0.40
- Min
- 0.00
The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Banks industry.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
JPM
--
Banks Industry
- Max
- --
- Q3
- --
- Median
- --
- Q1
- --
- Min
- --
The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Banks industry.
Financial Strength at a Glance
| Symbol | BKNG | JPM |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | -- |
| Quick Ratio (MRQ) | 1.21 | -- |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 3.03 |
| Interest Coverage Ratio (TTM) | 29.94 | -- |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
JPM
1.83%
Banks Industry
- Max
- 11.03%
- Q3
- 6.00%
- Median
- 3.87%
- Q1
- 2.41%
- Min
- 0.00%
JPM’s Dividend Yield of 1.83% is in the lower quartile for the Banks industry. This suggests the company’s strategy likely favors retaining earnings for growth over providing a high dividend income.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
JPM
27.49%
Banks Industry
- Max
- 134.24%
- Q3
- 79.39%
- Median
- 55.09%
- Q1
- 36.09%
- Min
- 0.00%
JPM’s Dividend Payout Ratio of 27.49% is in the lower quartile for the Banks industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.
Dividend at a Glance
| Symbol | BKNG | JPM |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 1.83% |
| Dividend Payout Ratio (TTM) | 25.16% | 27.49% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.73
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 36.73 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
JPM
15.03
Banks Industry
- Max
- 22.69
- Q3
- 13.75
- Median
- 10.32
- Q1
- 7.73
- Min
- 2.59
A P/E Ratio of 15.03 places JPM in the upper quartile for the Banks industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
BKNG
7.06
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 7.06 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
JPM
2.90
Banks Industry
- Max
- 4.90
- Q3
- 2.98
- Median
- 2.24
- Q1
- 1.59
- Min
- 0.45
The P/S Ratio is often not a primary valuation tool in the Banks industry.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
JPM
2.26
Banks Industry
- Max
- 2.09
- Q3
- 1.40
- Median
- 1.11
- Q1
- 0.86
- Min
- 0.29
At 2.26, JPM’s P/B Ratio is at an extreme premium to the Banks industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BKNG | JPM |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.73 | 15.03 |
| Price-to-Sales Ratio (TTM) | 7.06 | 2.90 |
| Price-to-Book Ratio (MRQ) | 91.90 | 2.26 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.13 | 4.79 |