BKNG vs. JD: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and JD, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BKNG is a standard domestic listing, while JD trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | BKNG | JD |
|---|---|---|
| Company Name | Booking Holdings Inc. | JD.com, Inc. |
| Country | United States | China |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Broadline Retail |
| Market Capitalization | 162.05 billion USD | 43.81 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | May 22, 2014 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of BKNG and JD by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| 5-Day Price Return | 1.81% | -6.26% |
| 13-Week Price Return | -7.45% | -7.75% |
| 26-Week Price Return | -4.07% | -18.50% |
| 52-Week Price Return | 1.21% | -46.37% |
| Month-to-Date Return | -0.59% | -9.56% |
| Year-to-Date Return | 1.60% | -15.15% |
| 10-Day Avg. Volume | 0.25M | 11.92M |
| 3-Month Avg. Volume | 0.22M | 14.67M |
| 3-Month Volatility | 23.21% | 39.66% |
| Beta | 1.25 | -0.15 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 85.86%
- Q3
- 39.97%
- Median
- 16.82%
- Q1
- 6.71%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
JD
13.81%
Broadline Retail Industry
- Max
- 47.53%
- Q3
- 30.86%
- Median
- 16.43%
- Q1
- 10.93%
- Min
- -4.08%
JD’s Return on Equity of 13.81% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BKNG
19.37%
Hotels, Restaurants & Leisure Industry
- Max
- 25.51%
- Q3
- 14.65%
- Median
- 8.65%
- Q1
- 3.34%
- Min
- -9.83%
A Net Profit Margin of 19.37% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
JD
2.47%
Broadline Retail Industry
- Max
- 23.91%
- Q3
- 12.92%
- Median
- 8.50%
- Q1
- 4.49%
- Min
- -1.62%
Falling into the lower quartile for the Broadline Retail industry, JD’s Net Profit Margin of 2.47% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
Operating Profit Margin (TTM)
BKNG
32.74%
Hotels, Restaurants & Leisure Industry
- Max
- 41.93%
- Q3
- 22.25%
- Median
- 15.03%
- Q1
- 6.66%
- Min
- -15.28%
An Operating Profit Margin of 32.74% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
JD
1.43%
Broadline Retail Industry
- Max
- 27.48%
- Q3
- 17.60%
- Median
- 10.79%
- Q1
- 8.10%
- Min
- -4.87%
JD’s Operating Profit Margin of 1.43% is in the lower quartile for the Broadline Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 13.81% |
| Return on Assets (TTM) | 17.65% | 4.61% |
| Net Profit Margin (TTM) | 19.37% | 2.47% |
| Operating Profit Margin (TTM) | 32.74% | 1.43% |
| Gross Profit Margin (TTM) | 98.09% | 15.96% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.33
Hotels, Restaurants & Leisure Industry
- Max
- 2.86
- Q3
- 1.63
- Median
- 1.09
- Q1
- 0.72
- Min
- 0.16
BKNG’s Current Ratio of 1.33 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
JD
1.20
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.57
- Median
- 1.41
- Q1
- 1.20
- Min
- 0.71
JD’s Current Ratio of 1.20 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 5.00
- Median
- 1.69
- Q1
- 0.28
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
JD
0.35
Broadline Retail Industry
- Max
- 2.01
- Q3
- 1.28
- Median
- 0.64
- Q1
- 0.30
- Min
- 0.00
JD’s Debt-to-Equity Ratio of 0.35 is typical for the Broadline Retail industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 4.07
- Q1
- 1.21
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
JD
6.46
Broadline Retail Industry
- Max
- 37.34
- Q3
- 21.16
- Median
- 8.60
- Q1
- 2.68
- Min
- -19.29
JD’s Interest Coverage Ratio of 6.46 is positioned comfortably within the norm for the Broadline Retail industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Current Ratio (MRQ) | 1.33 | 1.20 |
| Quick Ratio (MRQ) | 1.30 | 0.80 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.35 |
| Interest Coverage Ratio (TTM) | 29.94 | 6.46 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.77%
Hotels, Restaurants & Leisure Industry
- Max
- 6.26%
- Q3
- 2.86%
- Median
- 1.03%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.77% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
JD
0.00%
Broadline Retail Industry
- Max
- 3.86%
- Q3
- 2.28%
- Median
- 0.36%
- Q1
- 0.00%
- Min
- 0.00%
JD currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BKNG
24.39%
Hotels, Restaurants & Leisure Industry
- Max
- 149.29%
- Q3
- 62.26%
- Median
- 24.10%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 24.39% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
JD
0.00%
Broadline Retail Industry
- Max
- 123.73%
- Q3
- 65.43%
- Median
- 31.90%
- Q1
- 0.00%
- Min
- 0.00%
JD has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Dividend Yield (TTM) | 0.77% | 0.00% |
| Dividend Payout Ratio (TTM) | 24.39% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
31.76
Hotels, Restaurants & Leisure Industry
- Max
- 52.15
- Q3
- 31.98
- Median
- 20.63
- Q1
- 14.77
- Min
- 3.30
BKNG’s P/E Ratio of 31.76 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
JD
9.57
Broadline Retail Industry
- Max
- 50.01
- Q3
- 30.84
- Median
- 17.63
- Q1
- 12.56
- Min
- 5.17
In the lower quartile for the Broadline Retail industry, JD’s P/E Ratio of 9.57 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
Price-to-Sales Ratio (TTM)
BKNG
6.15
Hotels, Restaurants & Leisure Industry
- Max
- 7.94
- Q3
- 3.96
- Median
- 2.01
- Q1
- 1.22
- Min
- 0.16
BKNG’s P/S Ratio of 6.15 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
JD
0.24
Broadline Retail Industry
- Max
- 4.38
- Q3
- 3.11
- Median
- 2.13
- Q1
- 0.97
- Min
- 0.23
In the lower quartile for the Broadline Retail industry, JD’s P/S Ratio of 0.24 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 29.33
- Q3
- 13.12
- Median
- 4.61
- Q1
- 2.02
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
JD
1.74
Broadline Retail Industry
- Max
- 10.38
- Q3
- 5.41
- Median
- 3.37
- Q1
- 1.65
- Min
- 0.73
JD’s P/B Ratio of 1.74 is within the conventional range for the Broadline Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 31.76 | 9.57 |
| Price-to-Sales Ratio (TTM) | 6.15 | 0.24 |
| Price-to-Book Ratio (MRQ) | 91.90 | 1.74 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.27 | 6.25 |