BKNG vs. JD: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and JD, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BKNG is a standard domestic listing, while JD trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | BKNG | JD |
|---|---|---|
| Company Name | Booking Holdings Inc. | JD.com, Inc. |
| Country | United States | China |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Broadline Retail |
| Market Capitalization | 175.60 billion USD | 52.37 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | May 22, 2014 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of BKNG and JD by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| 5-Day Price Return | -0.67% | 5.81% |
| 13-Week Price Return | -5.23% | 12.88% |
| 26-Week Price Return | 17.61% | -14.82% |
| 52-Week Price Return | 31.35% | -46.37% |
| Month-to-Date Return | 0.35% | 1.23% |
| Year-to-Date Return | 9.05% | 3.09% |
| 10-Day Avg. Volume | 0.22M | 18.73M |
| 3-Month Avg. Volume | 0.20M | 15.72M |
| 3-Month Volatility | 18.16% | 36.79% |
| Beta | 1.27 | 1.26 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
JD
16.63%
Broadline Retail Industry
- Max
- 47.53%
- Q3
- 31.20%
- Median
- 16.63%
- Q1
- 10.81%
- Min
- -7.57%
JD’s Return on Equity of 16.63% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
JD
3.06%
Broadline Retail Industry
- Max
- 24.63%
- Q3
- 12.77%
- Median
- 8.63%
- Q1
- 4.50%
- Min
- -1.62%
Falling into the lower quartile for the Broadline Retail industry, JD’s Net Profit Margin of 3.06% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
JD
2.52%
Broadline Retail Industry
- Max
- 27.48%
- Q3
- 17.60%
- Median
- 10.82%
- Q1
- 7.76%
- Min
- -6.73%
JD’s Operating Profit Margin of 2.52% is in the lower quartile for the Broadline Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.
Profitability at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 16.63% |
| Return on Assets (TTM) | 16.95% | 5.67% |
| Net Profit Margin (TTM) | 19.23% | 3.06% |
| Operating Profit Margin (TTM) | 32.85% | 2.52% |
| Gross Profit Margin (TTM) | 98.09% | 16.02% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
JD
1.22
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.42
- Median
- 1.38
- Q1
- 1.20
- Min
- 0.69
JD’s Current Ratio of 1.22 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
JD
0.32
Broadline Retail Industry
- Max
- 2.01
- Q3
- 1.31
- Median
- 0.72
- Q1
- 0.32
- Min
- 0.00
JD’s Debt-to-Equity Ratio of 0.32 is typical for the Broadline Retail industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
JD
6.46
Broadline Retail Industry
- Max
- 37.34
- Q3
- 21.16
- Median
- 8.60
- Q1
- 3.22
- Min
- -19.29
JD’s Interest Coverage Ratio of 6.46 is positioned comfortably within the norm for the Broadline Retail industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.22 |
| Quick Ratio (MRQ) | 1.21 | 0.83 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.32 |
| Interest Coverage Ratio (TTM) | 29.94 | 6.46 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
JD
0.00%
Broadline Retail Industry
- Max
- 4.06%
- Q3
- 2.07%
- Median
- 0.37%
- Q1
- 0.00%
- Min
- 0.00%
JD currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
JD
0.00%
Broadline Retail Industry
- Max
- 114.82%
- Q3
- 62.39%
- Median
- 28.55%
- Q1
- 0.00%
- Min
- 0.00%
JD has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 0.00% |
| Dividend Payout Ratio (TTM) | 25.16% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.65
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 36.65 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
JD
9.74
Broadline Retail Industry
- Max
- 62.76
- Q3
- 32.50
- Median
- 17.65
- Q1
- 12.08
- Min
- 6.87
In the lower quartile for the Broadline Retail industry, JD’s P/E Ratio of 9.74 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
Price-to-Sales Ratio (TTM)
BKNG
7.05
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 7.05 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
JD
0.30
Broadline Retail Industry
- Max
- 5.19
- Q3
- 3.25
- Median
- 2.13
- Q1
- 1.01
- Min
- 0.21
In the lower quartile for the Broadline Retail industry, JD’s P/S Ratio of 0.30 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
JD
1.64
Broadline Retail Industry
- Max
- 8.81
- Q3
- 5.19
- Median
- 3.42
- Q1
- 1.75
- Min
- 0.73
JD’s P/B Ratio of 1.64 is in the lower quartile for the Broadline Retail industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
Valuation at a Glance
| Symbol | BKNG | JD |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.65 | 9.74 |
| Price-to-Sales Ratio (TTM) | 7.05 | 0.30 |
| Price-to-Book Ratio (MRQ) | 91.90 | 1.64 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.09 | 7.64 |