BKNG vs. GOOGL: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and GOOGL, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | GOOGL |
|---|---|---|
| Company Name | Booking Holdings Inc. | Alphabet Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Communication Services |
| GICS Industry | Hotels, Restaurants & Leisure | Interactive Media & Services |
| Market Capitalization | 182.00 billion USD | 2,513.23 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | August 19, 2004 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and GOOGL by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | GOOGL |
|---|---|---|
| 5-Day Price Return | -1.66% | 3.87% |
| 13-Week Price Return | 3.01% | 20.00% |
| 26-Week Price Return | 12.52% | 15.48% |
| 52-Week Price Return | 47.86% | 24.87% |
| Month-to-Date Return | 2.03% | 8.12% |
| Year-to-Date Return | 13.03% | 9.60% |
| 10-Day Avg. Volume | 0.17M | 27.58M |
| 3-Month Avg. Volume | 0.21M | 38.59M |
| 3-Month Volatility | 19.28% | 22.40% |
| Beta | 1.38 | 1.00 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
GOOGL
34.31%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
In the upper quartile for the Interactive Media & Services industry, GOOGL’s Return on Equity of 34.31% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
GOOGL
31.12%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
A Net Profit Margin of 31.12% places GOOGL in the upper quartile for the Interactive Media & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
GOOGL
32.68%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
GOOGL’s Operating Profit Margin of 32.68% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | GOOGL |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 34.31% |
| Return on Assets (TTM) | 16.95% | 24.88% |
| Net Profit Margin (TTM) | 19.23% | 31.12% |
| Operating Profit Margin (TTM) | 32.85% | 32.68% |
| Gross Profit Margin (TTM) | 98.09% | 58.94% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
GOOGL
1.90
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
GOOGL’s Current Ratio of 1.90 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
GOOGL
0.07
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
GOOGL’s Debt-to-Equity Ratio of 0.07 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
GOOGL
16.20
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
GOOGL’s Interest Coverage Ratio of 16.20 is positioned comfortably within the norm for the Interactive Media & Services industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BKNG | GOOGL |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.90 |
| Quick Ratio (MRQ) | 1.21 | 1.90 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.07 |
| Interest Coverage Ratio (TTM) | 29.94 | 16.20 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.66%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.66% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
GOOGL
0.41%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Yield of 0.41% is consistent with its peers in the Interactive Media & Services industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
GOOGL
8.54%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL’s Dividend Payout Ratio of 8.54% is within the typical range for the Interactive Media & Services industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | GOOGL |
|---|---|---|
| Dividend Yield (TTM) | 0.66% | 0.41% |
| Dividend Payout Ratio (TTM) | 25.16% | 8.54% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
37.84
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 37.84 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
GOOGL
21.01
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
GOOGL’s P/E Ratio of 21.01 is within the middle range for the Interactive Media & Services industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
7.28
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.28 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
GOOGL
6.54
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
GOOGL’s P/S Ratio of 6.54 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
GOOGL
5.91
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
GOOGL’s P/B Ratio of 5.91 is within the conventional range for the Interactive Media & Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BKNG | GOOGL |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 37.84 | 21.01 |
| Price-to-Sales Ratio (TTM) | 7.28 | 6.54 |
| Price-to-Book Ratio (MRQ) | 91.90 | 5.91 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.71 | 36.39 |