BKNG vs. F: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and F, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | F |
|---|---|---|
| Company Name | Booking Holdings Inc. | Ford Motor Company |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Automobiles |
| Market Capitalization | 159.83 billion USD | 52.44 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | March 31, 1999 | June 1, 1972 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and F by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | F |
|---|---|---|
| 5-Day Price Return | -0.67% | 2.89% |
| 13-Week Price Return | -7.57% | 18.13% |
| 26-Week Price Return | -4.58% | 28.02% |
| 52-Week Price Return | 0.76% | 20.07% |
| Month-to-Date Return | -2.35% | 0.23% |
| Year-to-Date Return | -0.20% | 32.93% |
| 10-Day Avg. Volume | 0.29M | 82.81M |
| 3-Month Avg. Volume | 0.22M | 83.14M |
| 3-Month Volatility | 22.41% | 35.95% |
| Beta | 1.25 | 1.63 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
F
10.35%
Automobiles Industry
- Max
- 28.52%
- Q3
- 12.70%
- Median
- 5.15%
- Q1
- -1.62%
- Min
- -18.19%
F’s Return on Equity of 10.35% is on par with the norm for the Automobiles industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BKNG
19.37%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.37% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
F
2.48%
Automobiles Industry
- Max
- 8.82%
- Q3
- 5.80%
- Median
- 2.77%
- Q1
- -1.08%
- Min
- -10.15%
F’s Net Profit Margin of 2.48% is aligned with the median group of its peers in the Automobiles industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.74%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.74% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
F
1.91%
Automobiles Industry
- Max
- 13.07%
- Q3
- 6.94%
- Median
- 4.50%
- Q1
- -2.17%
- Min
- -13.85%
F’s Operating Profit Margin of 1.91% is around the midpoint for the Automobiles industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | F |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 10.35% |
| Return on Assets (TTM) | 17.65% | 1.62% |
| Net Profit Margin (TTM) | 19.37% | 2.48% |
| Operating Profit Margin (TTM) | 32.74% | 1.91% |
| Gross Profit Margin (TTM) | 98.09% | 7.53% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.33
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.33 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
F
1.12
Automobiles Industry
- Max
- 2.13
- Q3
- 1.52
- Median
- 1.29
- Q1
- 1.09
- Min
- 0.47
F’s Current Ratio of 1.12 aligns with the median group of the Automobiles industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
F
3.42
Automobiles Industry
- Max
- 2.07
- Q3
- 1.17
- Median
- 0.60
- Q1
- 0.30
- Min
- 0.05
With a Debt-to-Equity Ratio of 3.42, F operates with exceptionally high leverage compared to the Automobiles industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
F
0.73
Automobiles Industry
- Max
- 77.87
- Q3
- 37.26
- Median
- 13.42
- Q1
- 1.43
- Min
- -49.07
F’s Interest Coverage Ratio of 0.73 is a critical concern. A value below 1.0 means operating earnings are insufficient to cover interest expenses, indicating severe financial strain and high default risk.
Financial Strength at a Glance
| Symbol | BKNG | F |
|---|---|---|
| Current Ratio (MRQ) | 1.33 | 1.12 |
| Quick Ratio (MRQ) | 1.30 | 0.98 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 3.42 |
| Interest Coverage Ratio (TTM) | 29.94 | 0.73 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.77%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.77% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
F
5.67%
Automobiles Industry
- Max
- 10.85%
- Q3
- 4.84%
- Median
- 2.53%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 5.67%, F offers a more attractive income stream than most of its peers in the Automobiles industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
BKNG
24.39%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 24.39% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
F
50.38%
Automobiles Industry
- Max
- 131.16%
- Q3
- 60.59%
- Median
- 36.73%
- Q1
- 5.97%
- Min
- 0.00%
F’s Dividend Payout Ratio of 50.38% is within the typical range for the Automobiles industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | F |
|---|---|---|
| Dividend Yield (TTM) | 0.77% | 5.67% |
| Dividend Payout Ratio (TTM) | 24.39% | 50.38% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
31.75
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
BKNG’s P/E Ratio of 31.75 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
F
11.19
Automobiles Industry
- Max
- 31.95
- Q3
- 22.20
- Median
- 11.17
- Q1
- 7.39
- Min
- 4.54
F’s P/E Ratio of 11.19 is within the middle range for the Automobiles industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
6.15
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 6.15 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
F
0.28
Automobiles Industry
- Max
- 1.49
- Q3
- 0.92
- Median
- 0.47
- Q1
- 0.24
- Min
- 0.09
F’s P/S Ratio of 0.28 aligns with the market consensus for the Automobiles industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
F
1.00
Automobiles Industry
- Max
- 2.87
- Q3
- 1.83
- Median
- 0.79
- Q1
- 0.47
- Min
- 0.18
F’s P/B Ratio of 1.00 is within the conventional range for the Automobiles industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BKNG | F |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 31.75 | 11.19 |
| Price-to-Sales Ratio (TTM) | 6.15 | 0.28 |
| Price-to-Book Ratio (MRQ) | 91.90 | 1.00 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.26 | 4.42 |