BKNG vs. EBAY: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and EBAY, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | EBAY |
|---|---|---|
| Company Name | Booking Holdings Inc. | eBay Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Broadline Retail |
| Market Capitalization | 176.57 billion USD | 46.05 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | September 24, 1998 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and EBAY by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | EBAY |
|---|---|---|
| 5-Day Price Return | 0.29% | 8.33% |
| 13-Week Price Return | 4.87% | 45.71% |
| 26-Week Price Return | 13.98% | 49.29% |
| 52-Week Price Return | 58.41% | 80.56% |
| Month-to-Date Return | -1.02% | 9.83% |
| Year-to-Date Return | 9.65% | 62.66% |
| 10-Day Avg. Volume | 0.20M | 7.97M |
| 3-Month Avg. Volume | 0.23M | 5.87M |
| 3-Month Volatility | 19.82% | 40.74% |
| Beta | 1.38 | 1.33 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
EBAY
43.08%
Broadline Retail Industry
- Max
- 49.17%
- Q3
- 28.98%
- Median
- 19.22%
- Q1
- 10.86%
- Min
- -11.14%
In the upper quartile for the Broadline Retail industry, EBAY’s Return on Equity of 43.08% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
EBAY
20.86%
Broadline Retail Industry
- Max
- 19.78%
- Q3
- 11.90%
- Median
- 8.63%
- Q1
- 5.21%
- Min
- 0.82%
EBAY’s Net Profit Margin of 20.86% is exceptionally high, placing it well beyond the typical range for the Broadline Retail industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
EBAY
21.38%
Broadline Retail Industry
- Max
- 27.23%
- Q3
- 15.96%
- Median
- 11.13%
- Q1
- 8.31%
- Min
- 1.77%
An Operating Profit Margin of 21.38% places EBAY in the upper quartile for the Broadline Retail industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BKNG | EBAY |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 43.08% |
| Return on Assets (TTM) | 16.95% | 11.47% |
| Net Profit Margin (TTM) | 19.23% | 20.86% |
| Operating Profit Margin (TTM) | 32.85% | 21.38% |
| Gross Profit Margin (TTM) | 98.09% | 71.88% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
EBAY
1.00
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.42
- Median
- 1.49
- Q1
- 1.22
- Min
- 0.67
EBAY’s Current Ratio of 1.00 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
EBAY
1.42
Broadline Retail Industry
- Max
- 2.14
- Q3
- 1.34
- Median
- 0.63
- Q1
- 0.27
- Min
- 0.00
EBAY’s leverage is in the upper quartile of the Broadline Retail industry, with a Debt-to-Equity Ratio of 1.42. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
EBAY
57.95
Broadline Retail Industry
- Max
- 37.34
- Q3
- 20.63
- Median
- 11.28
- Q1
- 4.22
- Min
- -19.29
With an Interest Coverage Ratio of 57.95, EBAY demonstrates a superior capacity to service its debt, placing it well above the typical range for the Broadline Retail industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | BKNG | EBAY |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.00 |
| Quick Ratio (MRQ) | 1.21 | 0.97 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 1.42 |
| Interest Coverage Ratio (TTM) | 29.94 | 57.95 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
EBAY
1.17%
Broadline Retail Industry
- Max
- 5.46%
- Q3
- 2.38%
- Median
- 0.43%
- Q1
- 0.00%
- Min
- 0.00%
EBAY’s Dividend Yield of 1.17% is consistent with its peers in the Broadline Retail industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
EBAY
24.13%
Broadline Retail Industry
- Max
- 131.17%
- Q3
- 63.48%
- Median
- 29.43%
- Q1
- 0.00%
- Min
- 0.00%
EBAY’s Dividend Payout Ratio of 24.13% is within the typical range for the Broadline Retail industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | EBAY |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 1.17% |
| Dividend Payout Ratio (TTM) | 25.16% | 24.13% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.38
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 36.38 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
EBAY
20.64
Broadline Retail Industry
- Max
- 66.12
- Q3
- 35.17
- Median
- 16.29
- Q1
- 10.47
- Min
- 5.94
EBAY’s P/E Ratio of 20.64 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BKNG
7.00
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.00 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
EBAY
4.31
Broadline Retail Industry
- Max
- 5.40
- Q3
- 3.33
- Median
- 2.04
- Q1
- 0.80
- Min
- 0.16
EBAY’s P/S Ratio of 4.31 is in the upper echelon for the Broadline Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
EBAY
7.23
Broadline Retail Industry
- Max
- 9.06
- Q3
- 5.22
- Median
- 3.48
- Q1
- 1.90
- Min
- 0.74
EBAY’s P/B Ratio of 7.23 is in the upper tier for the Broadline Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | EBAY |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.38 | 20.64 |
| Price-to-Sales Ratio (TTM) | 7.00 | 4.31 |
| Price-to-Book Ratio (MRQ) | 91.90 | 7.23 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.95 | 21.18 |