BKNG vs. DKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and DKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | DKNG |
|---|---|---|
| Company Name | Booking Holdings Inc. | DraftKings Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Hotels, Restaurants & Leisure | Hotels, Restaurants & Leisure |
| Market Capitalization | 162.05 billion USD | 14.71 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | July 25, 2019 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and DKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | DKNG |
|---|---|---|
| 5-Day Price Return | 1.81% | -3.14% |
| 13-Week Price Return | -7.45% | -34.18% |
| 26-Week Price Return | -4.07% | -21.50% |
| 52-Week Price Return | 1.21% | -29.37% |
| Month-to-Date Return | -0.59% | -3.30% |
| Year-to-Date Return | 1.60% | -20.48% |
| 10-Day Avg. Volume | 0.25M | 23.88M |
| 3-Month Avg. Volume | 0.22M | 13.76M |
| 3-Month Volatility | 23.21% | 48.59% |
| Beta | 1.25 | 1.68 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 85.86%
- Q3
- 39.97%
- Median
- 16.82%
- Q1
- 6.71%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
DKNG
-29.52%
Hotels, Restaurants & Leisure Industry
- Max
- 85.86%
- Q3
- 39.97%
- Median
- 16.82%
- Q1
- 6.71%
- Min
- -33.94%
DKNG has a negative Return on Equity of -29.52%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Net Profit Margin (TTM)
BKNG
19.37%
Hotels, Restaurants & Leisure Industry
- Max
- 25.51%
- Q3
- 14.65%
- Median
- 8.65%
- Q1
- 3.34%
- Min
- -9.83%
A Net Profit Margin of 19.37% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
DKNG
-4.90%
Hotels, Restaurants & Leisure Industry
- Max
- 25.51%
- Q3
- 14.65%
- Median
- 8.65%
- Q1
- 3.34%
- Min
- -9.83%
DKNG has a negative Net Profit Margin of -4.90%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin (TTM)
BKNG
32.74%
Hotels, Restaurants & Leisure Industry
- Max
- 41.93%
- Q3
- 22.25%
- Median
- 15.03%
- Q1
- 6.66%
- Min
- -15.28%
An Operating Profit Margin of 32.74% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
DKNG
-5.62%
Hotels, Restaurants & Leisure Industry
- Max
- 41.93%
- Q3
- 22.25%
- Median
- 15.03%
- Q1
- 6.66%
- Min
- -15.28%
DKNG has a negative Operating Profit Margin of -5.62%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | BKNG | DKNG |
|---|---|---|
| Return on Equity (TTM) | 139.63% | -29.52% |
| Return on Assets (TTM) | 17.65% | -5.98% |
| Net Profit Margin (TTM) | 19.37% | -4.90% |
| Operating Profit Margin (TTM) | 32.74% | -5.62% |
| Gross Profit Margin (TTM) | 98.09% | 39.23% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.33
Hotels, Restaurants & Leisure Industry
- Max
- 2.86
- Q3
- 1.63
- Median
- 1.09
- Q1
- 0.72
- Min
- 0.16
BKNG’s Current Ratio of 1.33 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
DKNG
1.10
Hotels, Restaurants & Leisure Industry
- Max
- 2.86
- Q3
- 1.63
- Median
- 1.09
- Q1
- 0.72
- Min
- 0.16
DKNG’s Current Ratio of 1.10 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 5.00
- Median
- 1.69
- Q1
- 0.28
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
DKNG
2.51
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 5.00
- Median
- 1.69
- Q1
- 0.28
- Min
- 0.00
DKNG’s Debt-to-Equity Ratio of 2.51 is typical for the Hotels, Restaurants & Leisure industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 4.07
- Q1
- 1.21
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
DKNG
-1,118.91
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 4.07
- Q1
- 1.21
- Min
- -11.84
DKNG has a negative Interest Coverage Ratio of -1,118.91. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | BKNG | DKNG |
|---|---|---|
| Current Ratio (MRQ) | 1.33 | 1.10 |
| Quick Ratio (MRQ) | 1.30 | 1.03 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 2.51 |
| Interest Coverage Ratio (TTM) | 29.94 | -1,118.91 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.77%
Hotels, Restaurants & Leisure Industry
- Max
- 6.26%
- Q3
- 2.86%
- Median
- 1.03%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.77% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 6.26%
- Q3
- 2.86%
- Median
- 1.03%
- Q1
- 0.00%
- Min
- 0.00%
DKNG currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BKNG
24.39%
Hotels, Restaurants & Leisure Industry
- Max
- 149.29%
- Q3
- 62.26%
- Median
- 24.10%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 24.39% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
DKNG
0.00%
Hotels, Restaurants & Leisure Industry
- Max
- 149.29%
- Q3
- 62.26%
- Median
- 24.10%
- Q1
- 0.00%
- Min
- 0.00%
DKNG has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BKNG | DKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.77% | 0.00% |
| Dividend Payout Ratio (TTM) | 24.39% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
31.76
Hotels, Restaurants & Leisure Industry
- Max
- 52.15
- Q3
- 31.98
- Median
- 20.63
- Q1
- 14.77
- Min
- 3.30
BKNG’s P/E Ratio of 31.76 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
DKNG
--
Hotels, Restaurants & Leisure Industry
- Max
- 52.15
- Q3
- 31.98
- Median
- 20.63
- Q1
- 14.77
- Min
- 3.30
P/E Ratio data for DKNG is currently unavailable.
Price-to-Sales Ratio (TTM)
BKNG
6.15
Hotels, Restaurants & Leisure Industry
- Max
- 7.94
- Q3
- 3.96
- Median
- 2.01
- Q1
- 1.22
- Min
- 0.16
BKNG’s P/S Ratio of 6.15 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
DKNG
2.63
Hotels, Restaurants & Leisure Industry
- Max
- 7.94
- Q3
- 3.96
- Median
- 2.01
- Q1
- 1.22
- Min
- 0.16
DKNG’s P/S Ratio of 2.63 aligns with the market consensus for the Hotels, Restaurants & Leisure industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 29.33
- Q3
- 13.12
- Median
- 4.61
- Q1
- 2.02
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
DKNG
25.36
Hotels, Restaurants & Leisure Industry
- Max
- 29.33
- Q3
- 13.12
- Median
- 4.61
- Q1
- 2.02
- Min
- 0.37
DKNG’s P/B Ratio of 25.36 is in the upper tier for the Hotels, Restaurants & Leisure industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BKNG | DKNG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 31.76 | -- |
| Price-to-Sales Ratio (TTM) | 6.15 | 2.63 |
| Price-to-Book Ratio (MRQ) | 91.90 | 25.36 |
| Price-to-Free Cash Flow Ratio (TTM) | 19.27 | 20.82 |