BKNG vs. COST: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BKNG and COST, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BKNG | COST |
|---|---|---|
| Company Name | Booking Holdings Inc. | Costco Wholesale Corporation |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Staples |
| GICS Industry | Hotels, Restaurants & Leisure | Consumer Staples Distribution & Retail |
| Market Capitalization | 176.57 billion USD | 434.10 billion USD |
| Exchange | NasdaqGS | NasdaqGS |
| Listing Date | March 31, 1999 | July 9, 1986 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BKNG and COST by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BKNG | COST |
|---|---|---|
| 5-Day Price Return | 0.29% | 0.14% |
| 13-Week Price Return | 4.87% | -3.67% |
| 26-Week Price Return | 13.98% | -6.86% |
| 52-Week Price Return | 58.41% | 13.35% |
| Month-to-Date Return | -1.02% | 4.17% |
| Year-to-Date Return | 9.65% | 6.83% |
| 10-Day Avg. Volume | 0.20M | 2.34M |
| 3-Month Avg. Volume | 0.23M | 2.24M |
| 3-Month Volatility | 19.82% | 17.98% |
| Beta | 1.38 | 0.99 |
Profitability
Return on Equity (TTM)
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
COST
31.13%
Consumer Staples Distribution & Retail Industry
- Max
- 34.20%
- Q3
- 21.61%
- Median
- 13.70%
- Q1
- 5.18%
- Min
- -9.87%
In the upper quartile for the Consumer Staples Distribution & Retail industry, COST’s Return on Equity of 31.13% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
COST
2.92%
Consumer Staples Distribution & Retail Industry
- Max
- 7.16%
- Q3
- 3.87%
- Median
- 2.44%
- Q1
- 1.65%
- Min
- -0.70%
COST’s Net Profit Margin of 2.92% is aligned with the median group of its peers in the Consumer Staples Distribution & Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
COST
3.75%
Consumer Staples Distribution & Retail Industry
- Max
- 9.42%
- Q3
- 5.29%
- Median
- 4.03%
- Q1
- 2.22%
- Min
- -1.85%
COST’s Operating Profit Margin of 3.75% is around the midpoint for the Consumer Staples Distribution & Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BKNG | COST |
|---|---|---|
| Return on Equity (TTM) | 139.63% | 31.13% |
| Return on Assets (TTM) | 16.95% | 10.75% |
| Net Profit Margin (TTM) | 19.23% | 2.92% |
| Operating Profit Margin (TTM) | 32.85% | 3.75% |
| Gross Profit Margin (TTM) | 98.09% | 12.78% |
Financial Strength
Current Ratio (MRQ)
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
COST
1.02
Consumer Staples Distribution & Retail Industry
- Max
- 1.80
- Q3
- 1.25
- Median
- 0.97
- Q1
- 0.82
- Min
- 0.52
COST’s Current Ratio of 1.02 aligns with the median group of the Consumer Staples Distribution & Retail industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
COST
0.21
Consumer Staples Distribution & Retail Industry
- Max
- 3.44
- Q3
- 1.56
- Median
- 1.00
- Q1
- 0.30
- Min
- 0.00
Falling into the lower quartile for the Consumer Staples Distribution & Retail industry, COST’s Debt-to-Equity Ratio of 0.21 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
Interest Coverage Ratio (TTM)
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
COST
91.27
Consumer Staples Distribution & Retail Industry
- Max
- 24.36
- Q3
- 14.71
- Median
- 6.25
- Q1
- 3.16
- Min
- -10.70
With an Interest Coverage Ratio of 91.27, COST demonstrates a superior capacity to service its debt, placing it well above the typical range for the Consumer Staples Distribution & Retail industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | BKNG | COST |
|---|---|---|
| Current Ratio (MRQ) | 1.25 | 1.02 |
| Quick Ratio (MRQ) | 1.21 | 0.52 |
| Debt-to-Equity Ratio (MRQ) | 11.29 | 0.21 |
| Interest Coverage Ratio (TTM) | 29.94 | 91.27 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
COST
0.35%
Consumer Staples Distribution & Retail Industry
- Max
- 6.63%
- Q3
- 3.17%
- Median
- 1.35%
- Q1
- 0.00%
- Min
- 0.00%
COST’s Dividend Yield of 0.35% is consistent with its peers in the Consumer Staples Distribution & Retail industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
COST
25.50%
Consumer Staples Distribution & Retail Industry
- Max
- 163.46%
- Q3
- 90.34%
- Median
- 52.13%
- Q1
- 20.46%
- Min
- 0.00%
COST’s Dividend Payout Ratio of 25.50% is within the typical range for the Consumer Staples Distribution & Retail industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BKNG | COST |
|---|---|---|
| Dividend Yield (TTM) | 0.69% | 0.35% |
| Dividend Payout Ratio (TTM) | 25.16% | 25.50% |
Valuation
Price-to-Earnings Ratio (TTM)
BKNG
36.38
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 36.38 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
COST
55.52
Consumer Staples Distribution & Retail Industry
- Max
- 49.92
- Q3
- 31.34
- Median
- 23.38
- Q1
- 17.55
- Min
- 6.19
At 55.52, COST’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Consumer Staples Distribution & Retail industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
BKNG
7.00
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.00 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
COST
1.62
Consumer Staples Distribution & Retail Industry
- Max
- 1.88
- Q3
- 1.00
- Median
- 0.55
- Q1
- 0.40
- Min
- 0.06
COST’s P/S Ratio of 1.62 is in the upper echelon for the Consumer Staples Distribution & Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
COST
16.62
Consumer Staples Distribution & Retail Industry
- Max
- 9.74
- Q3
- 4.99
- Median
- 2.88
- Q1
- 1.77
- Min
- 0.46
At 16.62, COST’s P/B Ratio is at an extreme premium to the Consumer Staples Distribution & Retail industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BKNG | COST |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 36.38 | 55.52 |
| Price-to-Sales Ratio (TTM) | 7.00 | 1.62 |
| Price-to-Book Ratio (MRQ) | 91.90 | 16.62 |
| Price-to-Free Cash Flow Ratio (TTM) | 18.95 | 59.51 |