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BIDU vs. TKO: Baidu vs. TKO Stock Comparison

How do Baidu (BIDU) and TKO (TKO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and TKO (TKO) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while TKO is classified in Entertainment.

TKO (TKO) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and TKO (TKO)
Profile ItemBIDUTKO
NameBaidu Inc. ADRTKO Group Holdings, Inc. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization27.87 billion USD36.02 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005October 19, 1999
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
TKO
GSPC
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Baidu (BIDU) vs. TKO (TKO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and TKO (TKO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and TKO (TKO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Total Return (1Y)-36.07%8.79%
Total Return (3Y, Annualized)-8.51%33.14%
Total Return (5Y, Annualized)-13.01%29.97%

Risk Profile

Drawdown History

BIDU
TKO
GSPC
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Baidu (BIDU) vs. TKO (TKO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and TKO (TKO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Volatility (1Y, Annualized)46.96%32.20%
Beta (5Y)0.560.61
Max Drawdown (5Y)-55.39%-34.80%
Avg. Volume (3M)2.67M1.09M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and TKO are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Sharpe Ratio (1Y)-0.860.14
Sortino Ratio (1Y)-1.250.21

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile TKO (TKO) reports 9.39%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

TKO

Media & Entertainment industry group

9.39%

Max
49.92%
Q3
17.95%
TKO
9.39%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. TKO (TKO): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile TKO (TKO) reports 5.18%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

TKO

Media & Entertainment industry group

5.18%

Max
32.91%
Q3
11.75%
TKO
5.18%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. TKO (TKO): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

TKO (TKO) at 30.47% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

TKO

Media & Entertainment industry group

30.47%

Max
40.16%
TKO
30.47%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. TKO (TKO): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
ROE (TTM)-1.39%9.39%
ROA (TTM)1.20%5.22%
Net Margin (TTM)-2.90%5.18%
Operating Margin (TTM)9.65%30.47%
Gross Margin (TTM)40.87%60.32%

Growth

Revenue Growth

Both Baidu (BIDU) at -3.04% and TKO (TKO) at -3.05% post bottom-quartile revenue growth versus peers, pointing to weaker demand or pricing momentum than typical rivals.

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Baidu (BIDU) vs. TKO (TKO): A comparison of their Revenue Growth across different time periods.

EPS Growth

TKO (TKO) at 11,200.00% delivers above-range EPS growth, while Baidu (BIDU) at -82.16% falls into the bottom quartile — a wide split in earnings momentum.

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Baidu (BIDU) vs. TKO (TKO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Revenue Growth (YoY)-3.04%-3.05%
Revenue Growth (3Y CAGR)1.44%60.74%
EPS Growth (YoY)-82.16%11,200.00%
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Both Baidu (BIDU) at 2.33 and TKO (TKO) at 1.35 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

TKO

Media & Entertainment industry group

1.35

Max
4.69
Q3
2.53
Median
1.52
TKO
1.35
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. TKO (TKO): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and TKO (TKO) at 0.60 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

TKO

Media & Entertainment industry group

0.60

Max
3.65
Q3
1.69
TKO
0.60
Median
0.46
Q1
0.17
Min
0.00
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Baidu (BIDU) vs. TKO (TKO): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Current Ratio (MRQ)2.331.35
Debt / Equity (MRQ)0.380.60
Net Debt / EBITDA-2.282.39

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile TKO (TKO) reports a yield of 1.66%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

TKO

Media & Entertainment industry group

1.66%

TKO
1.66%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. TKO (TKO): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile TKO (TKO) reports a payout of 84.18%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

TKO

Media & Entertainment industry group

84.18%

TKO
84.18%
Max
71.43%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. TKO (TKO): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
Dividend Yield (TTM)0.00%1.66%
Dividend Payout Ratio (TTM)0.00%84.18%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: TKO (TKO) trades at 51.21 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

TKO

Media & Entertainment industry group

51.21

TKO
51.21
Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. TKO (TKO): BIDU does not report P/E ratio, so it has no value marker; TKO is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while TKO (TKO) at 6.50 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

TKO

Media & Entertainment industry group

6.50

Max
7.43
TKO
6.50
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. TKO (TKO): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while TKO (TKO) at 4.14 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

TKO

Media & Entertainment industry group

4.14

Max
11.45
Q3
5.30
TKO
4.14
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. TKO (TKO): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and TKO (TKO)
MetricBIDUTKO
P/E Ratio (TTM)--51.21
P/S Ratio (TTM)0.226.50
P/B Ratio (MRQ)0.684.14
Free Cash Flow Yield (TTM)-7.52%2.31%