BIDU vs. TKO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BIDU and TKO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BIDU trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, TKO is a standard domestic listing.
| Symbol | BIDU | TKO |
|---|---|---|
| Company Name | Baidu, Inc. | TKO Group Holdings, Inc. |
| Country | China | United States |
| GICS Sector | Communication Services | Communication Services |
| GICS Industry | Interactive Media & Services | Entertainment |
| Market Capitalization | 30.56 billion USD | 15.25 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | August 5, 2005 | October 19, 1999 |
| Security Type | ADR | Common Stock |
Historical Performance
This chart compares the performance of BIDU and TKO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BIDU | TKO |
|---|---|---|
| 5-Day Price Return | 2.57% | 1.40% |
| 13-Week Price Return | 7.08% | 17.40% |
| 26-Week Price Return | -1.56% | 13.03% |
| 52-Week Price Return | 4.22% | 56.88% |
| Month-to-Date Return | 2.26% | 10.21% |
| Year-to-Date Return | 6.58% | 30.29% |
| 10-Day Avg. Volume | 4.50M | 0.79M |
| 3-Month Avg. Volume | 3.47M | 0.98M |
| 3-Month Volatility | 35.49% | 32.81% |
| Beta | 0.32 | 0.78 |
Profitability
Return on Equity (TTM)
BIDU
9.73%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 29.69%
- Median
- 9.73%
- Q1
- 2.47%
- Min
- -26.19%
BIDU’s Return on Equity of 9.73% is on par with the norm for the Interactive Media & Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
TKO
5.09%
Entertainment Industry
- Max
- 42.50%
- Q3
- 22.75%
- Median
- 12.88%
- Q1
- 7.15%
- Min
- -6.84%
TKO’s Return on Equity of 5.09% is in the lower quartile for the Entertainment industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
Net Profit Margin (TTM)
BIDU
18.98%
Interactive Media & Services Industry
- Max
- 50.41%
- Q3
- 29.38%
- Median
- 17.14%
- Q1
- 3.13%
- Min
- -30.88%
BIDU’s Net Profit Margin of 18.98% is aligned with the median group of its peers in the Interactive Media & Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
TKO
5.41%
Entertainment Industry
- Max
- 45.25%
- Q3
- 23.93%
- Median
- 14.60%
- Q1
- 4.89%
- Min
- -22.94%
TKO’s Net Profit Margin of 5.41% is aligned with the median group of its peers in the Entertainment industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BIDU
15.14%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.95%
- Median
- 18.60%
- Q1
- 5.69%
- Min
- -18.13%
BIDU’s Operating Profit Margin of 15.14% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
TKO
21.64%
Entertainment Industry
- Max
- 46.83%
- Q3
- 28.87%
- Median
- 15.26%
- Q1
- 8.95%
- Min
- -5.53%
TKO’s Operating Profit Margin of 21.64% is around the midpoint for the Entertainment industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BIDU | TKO |
|---|---|---|
| Return on Equity (TTM) | 9.73% | 5.09% |
| Return on Assets (TTM) | 5.94% | 1.51% |
| Net Profit Margin (TTM) | 18.98% | 5.41% |
| Operating Profit Margin (TTM) | 15.14% | 21.64% |
| Gross Profit Margin (TTM) | 49.06% | 61.98% |
Financial Strength
Current Ratio (MRQ)
BIDU
2.29
Interactive Media & Services Industry
- Max
- 4.30
- Q3
- 2.68
- Median
- 1.96
- Q1
- 1.21
- Min
- 0.45
BIDU’s Current Ratio of 2.29 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
TKO
1.30
Entertainment Industry
- Max
- 6.80
- Q3
- 3.77
- Median
- 1.87
- Q1
- 0.86
- Min
- 0.39
TKO’s Current Ratio of 1.30 aligns with the median group of the Entertainment industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BIDU
0.35
Interactive Media & Services Industry
- Max
- 0.90
- Q3
- 0.47
- Median
- 0.16
- Q1
- 0.03
- Min
- 0.00
BIDU’s Debt-to-Equity Ratio of 0.35 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
TKO
0.70
Entertainment Industry
- Max
- 1.65
- Q3
- 0.71
- Median
- 0.14
- Q1
- 0.04
- Min
- 0.00
TKO’s Debt-to-Equity Ratio of 0.70 is typical for the Entertainment industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BIDU
--
Interactive Media & Services Industry
- Max
- 67.60
- Q3
- 29.41
- Median
- 6.36
- Q1
- -0.87
- Min
- -37.02
Interest Coverage Ratio data for BIDU is currently unavailable.
TKO
1.13
Entertainment Industry
- Max
- 62.11
- Q3
- 31.19
- Median
- 7.50
- Q1
- 2.02
- Min
- -6.33
In the lower quartile for the Entertainment industry, TKO’s Interest Coverage Ratio of 1.13 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
Financial Strength at a Glance
| Symbol | BIDU | TKO |
|---|---|---|
| Current Ratio (MRQ) | 2.29 | 1.30 |
| Quick Ratio (MRQ) | 2.29 | 1.20 |
| Debt-to-Equity Ratio (MRQ) | 0.35 | 0.70 |
| Interest Coverage Ratio (TTM) | -- | 1.13 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 1.87%
- Q3
- 1.08%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
TKO
0.17%
Entertainment Industry
- Max
- 2.54%
- Q3
- 1.29%
- Median
- 0.61%
- Q1
- 0.00%
- Min
- 0.00%
TKO’s Dividend Yield of 0.17% is consistent with its peers in the Entertainment industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 87.35%
- Q3
- 38.67%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
TKO
39.63%
Entertainment Industry
- Max
- 82.30%
- Q3
- 45.76%
- Median
- 29.16%
- Q1
- 0.00%
- Min
- 0.00%
TKO’s Dividend Payout Ratio of 39.63% is within the typical range for the Entertainment industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BIDU | TKO |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.17% |
| Dividend Payout Ratio (TTM) | 0.00% | 39.63% |
Valuation
Price-to-Earnings Ratio (TTM)
BIDU
8.92
Interactive Media & Services Industry
- Max
- 87.79
- Q3
- 54.33
- Median
- 25.46
- Q1
- 18.76
- Min
- 6.96
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/E Ratio of 8.92 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
TKO
171.68
Entertainment Industry
- Max
- 53.51
- Q3
- 45.31
- Median
- 33.16
- Q1
- 18.21
- Min
- 3.89
At 171.68, TKO’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Entertainment industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
BIDU
1.69
Interactive Media & Services Industry
- Max
- 19.01
- Q3
- 12.39
- Median
- 6.49
- Q1
- 1.94
- Min
- 0.22
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/S Ratio of 1.69 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
TKO
9.28
Entertainment Industry
- Max
- 12.81
- Q3
- 7.20
- Median
- 4.68
- Q1
- 3.32
- Min
- 0.79
TKO’s P/S Ratio of 9.28 is in the upper echelon for the Entertainment industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BIDU
0.84
Interactive Media & Services Industry
- Max
- 11.66
- Q3
- 7.17
- Median
- 4.17
- Q1
- 2.80
- Min
- 0.12
BIDU’s P/B Ratio of 0.84 is in the lower quartile for the Interactive Media & Services industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
TKO
8.44
Entertainment Industry
- Max
- 17.11
- Q3
- 8.38
- Median
- 5.24
- Q1
- 2.18
- Min
- 0.67
TKO’s P/B Ratio of 8.44 is in the upper tier for the Entertainment industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | BIDU | TKO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 8.92 | 171.68 |
| Price-to-Sales Ratio (TTM) | 1.69 | 9.28 |
| Price-to-Book Ratio (MRQ) | 0.84 | 8.44 |
| Price-to-Free Cash Flow Ratio (TTM) | 10.68 | 56.86 |