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BIDU vs. ROKU: Baidu vs. Roku Stock Comparison

How do Baidu (BIDU) and Roku (ROKU) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Roku (ROKU) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while ROKU is classified in Entertainment.

Roku (ROKU) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Roku (ROKU)
Profile ItemBIDUROKU
NameBaidu Inc. ADRRoku, Inc. Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesEntertainment
GICS Sub-IndustryInteractive Media & ServicesMovies & Entertainment
Market Capitalization27.87 billion USD23.93 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005September 28, 2017
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
ROKU
GSPC
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Baidu (BIDU) vs. Roku (ROKU), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Baidu (BIDU) and Roku (ROKU). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Baidu (BIDU) and Roku (ROKU). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Total Return (1Y)-36.07%53.14%
Total Return (3Y, Annualized)-8.51%24.44%
Total Return (5Y, Annualized)-13.01%-10.44%

Risk Profile

Drawdown History

BIDU
ROKU
GSPC
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Baidu (BIDU) vs. Roku (ROKU), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Baidu (BIDU) and Roku (ROKU). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Roku (ROKU) has a highly aggressive beta of 2.06, indicating much higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — a wide gap in beta profiles.

Risk profile metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Volatility (1Y, Annualized)46.96%40.24%
Beta (5Y)0.562.06
Max Drawdown (5Y)-55.39%-86.13%
Avg. Volume (3M)2.67M2.44M

Risk-Adjusted Performance

Risk-Return Positioning

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BIDU and ROKU are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Sharpe Ratio (1Y)-0.861.21
Sortino Ratio (1Y)-1.252.08

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Roku (ROKU) reports 18.15%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

ROKU

Media & Entertainment industry group

18.15%

Max
49.92%
ROKU
18.15%
Q3
17.95%
Median
7.20%
Q1
-4.53%
Min
-26.31%
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Roku (ROKU) reports 9.34%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

ROKU

Media & Entertainment industry group

9.34%

Max
32.91%
Q3
11.75%
ROKU
9.34%
Median
5.04%
Q1
-4.17%
Min
-25.14%
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Roku (ROKU) at 11.90% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

ROKU

Media & Entertainment industry group

11.90%

Max
40.16%
Q3
18.72%
ROKU
11.90%
Median
8.63%
Q1
1.90%
Min
-22.08%
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
ROE (TTM)-1.39%18.15%
ROA (TTM)1.20%6.32%
Net Margin (TTM)-2.90%9.34%
Operating Margin (TTM)9.65%11.90%
Gross Margin (TTM)40.87%45.34%

Growth

Revenue Growth

Roku (ROKU) at 15.18% sits in the top revenue growth quartile, while Baidu (BIDU) at -3.04% is in the bottom quartile, showing a clear gap in revenue momentum.

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Baidu (BIDU) vs. Roku (ROKU): A comparison of their Revenue Growth across different time periods.

EPS Growth

Only one side can be read here: Baidu (BIDU) reports EPS growth of -82.16%, ranked against its industry; Roku (ROKU) has no EPS growth figure this period.

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Baidu (BIDU) vs. Roku (ROKU): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Revenue Growth (YoY)-3.04%15.18%
Revenue Growth (3Y CAGR)1.44%14.86%
EPS Growth (YoY)-82.16%--
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Roku (ROKU) at 2.70 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

ROKU

Media & Entertainment industry group

2.70

Max
4.69
ROKU
2.70
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Roku (ROKU) at 0.13 keeps leverage in the lower industry quartile, while Baidu (BIDU) at 0.38 runs a more typical debt-to-equity mix.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

ROKU

Media & Entertainment industry group

0.13

Max
3.65
Q3
1.69
Median
0.46
Q1
0.17
ROKU
0.13
Min
0.00
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Current Ratio (MRQ)2.332.70
Debt / Equity (MRQ)0.380.13
Net Debt / EBITDA-2.28-3.05

Dividends

Dividend Yield (TTM)

Neither Baidu (BIDU) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

ROKU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
ROKU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Neither Baidu (BIDU) nor Roku (ROKU) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

ROKU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
ROKU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
Dividend Yield (TTM)0.00%0.00%
Dividend Payout Ratio (TTM)0.00%0.00%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Roku (ROKU) trades at 46.26 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

ROKU

Media & Entertainment industry group

46.26

Max
51.21
ROKU
46.26
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
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Baidu (BIDU) vs. Roku (ROKU): BIDU does not report P/E ratio, so it has no value marker; ROKU is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Roku (ROKU) at 4.35 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

ROKU

Media & Entertainment industry group

4.35

Max
7.43
ROKU
4.35
Q3
3.82
Median
1.40
Q1
0.70
Min
0.00
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 looks cheap against book in the lower P/B ratio quartile, while Roku (ROKU) at 7.89 carries a premium in the upper quartile — a clear price-to-book gap.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

ROKU

Media & Entertainment industry group

7.89

Max
11.45
ROKU
7.89
Q3
5.30
Median
1.84
Q1
0.77
Min
-2.61
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Baidu (BIDU) vs. Roku (ROKU): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Roku (ROKU)
MetricBIDUROKU
P/E Ratio (TTM)--46.26
P/S Ratio (TTM)0.224.35
P/B Ratio (MRQ)0.687.89
Free Cash Flow Yield (TTM)-7.52%3.95%