BIDU vs. RDDT: Baidu vs. Reddit Stock Comparison

Company Profile

Baidu (BIDU) and Reddit (RDDT) are both classified in the Interactive Media & Services sub-industry within the broader Interactive Media & Services industry, placing them in the closest GICS peer bucket.

Baidu (BIDU) carries decades of public-market history since August 5, 2005, while Reddit (RDDT) listed on March 21, 2024 — long-window comparisons have far more historical data on the BIDU side.

Reddit (RDDT) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Price Performance

Cumulative Growth

Trailing Returns

Calendar-Year Returns

Performance Metrics

Risk Profile

Drawdown History

Return Distribution

Risk Metrics

Reddit (RDDT) has a highly aggressive beta of 2.17, indicating much higher sensitivity to broad-market moves, while Baidu (BIDU) is defensive at 0.56 and tends to be less market-sensitive — a wide gap in beta profiles.

Risk-Adjusted Performance

Risk-Return Positioning

Risk-Adjusted Metrics

Profitability

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Reddit (RDDT) reports 32.03%, ranking against industry peers normally.

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Reddit (RDDT) reports 32.11%, ranking against industry peers normally.

Reddit (RDDT) at 29.23% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

Profitability Metrics

Growth

Reddit (RDDT) at 69.40% delivers above-range revenue growth, while Baidu (BIDU) at -3.04% falls into the bottom quartile — a wide split in revenue momentum.

Only one side can be read here: Baidu (BIDU) reports EPS growth of -82.16%, ranked against its industry; Reddit (RDDT) has no EPS growth figure this period.

Growth Metrics

Financial Strength

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Reddit (RDDT) at 10.80 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

Reddit (RDDT) at 0.01 keeps leverage in the lower industry quartile, while Baidu (BIDU) at 0.38 runs a more typical debt-to-equity mix.

Financial Strength Metrics

Dividends

Neither Baidu (BIDU) nor Reddit (RDDT) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

Neither Baidu (BIDU) nor Reddit (RDDT) pays a dividend this period — they may reinvest, use buybacks, or simply not return cash through dividends.

Dividend Metrics

Valuation

An earnings multiple is available for just one side: Reddit (RDDT) trades at 19.41 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

Baidu (BIDU) at 0.22 looks cheap on sales in the lower P/S ratio quartile, while Reddit (RDDT) at 5.94 looks rich in the upper quartile — a clear gap in price per dollar of revenue.

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Reddit (RDDT) at 5.13 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

Valuation Metrics