BIDU vs. PSO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BIDU and PSO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
Both BIDU and PSO are American Depositary Receipts (ADRs). This provides U.S. investors with straightforward access to investing in these foreign-listed companies.
| Symbol | BIDU | PSO |
|---|---|---|
| Company Name | Baidu, Inc. | Pearson plc |
| Country | China | United Kingdom |
| GICS Sector | Communication Services | Consumer Discretionary |
| GICS Industry | Interactive Media & Services | Diversified Consumer Services |
| Market Capitalization | 47.70 billion USD | 9.10 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | August 5, 2005 | November 18, 1996 |
| Security Type | ADR | ADR |
Historical Performance
This chart compares the performance of BIDU and PSO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BIDU | PSO |
|---|---|---|
| 5-Day Price Return | -1.66% | -0.33% |
| 13-Week Price Return | 55.54% | -1.08% |
| 26-Week Price Return | 53.56% | -13.42% |
| 52-Week Price Return | 20.47% | 2.53% |
| Month-to-Date Return | 4.65% | -0.43% |
| Year-to-Date Return | 63.56% | -17.94% |
| 10-Day Avg. Volume | 4.84M | 1.16M |
| 3-Month Avg. Volume | 4.74M | 1.39M |
| 3-Month Volatility | 52.28% | 19.56% |
| Beta | 0.40 | 0.41 |
Profitability
Return on Equity (TTM)
BIDU
10.21%
Interactive Media & Services Industry
- Max
- 49.37%
- Q3
- 33.08%
- Median
- 10.37%
- Q1
- 5.76%
- Min
- -24.17%
BIDU’s Return on Equity of 10.21% is on par with the norm for the Interactive Media & Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
PSO
11.56%
Diversified Consumer Services Industry
- Max
- 32.84%
- Q3
- 21.21%
- Median
- 13.32%
- Q1
- 11.02%
- Min
- 0.11%
PSO’s Return on Equity of 11.56% is on par with the norm for the Diversified Consumer Services industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
BIDU
20.53%
Interactive Media & Services Industry
- Max
- 49.74%
- Q3
- 29.54%
- Median
- 20.53%
- Q1
- 7.52%
- Min
- -14.52%
BIDU’s Net Profit Margin of 20.53% is aligned with the median group of its peers in the Interactive Media & Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
PSO
12.53%
Diversified Consumer Services Industry
- Max
- 20.09%
- Q3
- 13.26%
- Median
- 12.53%
- Q1
- 7.59%
- Min
- 0.13%
PSO’s Net Profit Margin of 12.53% is aligned with the median group of its peers in the Diversified Consumer Services industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
BIDU
13.27%
Interactive Media & Services Industry
- Max
- 65.96%
- Q3
- 36.82%
- Median
- 18.53%
- Q1
- 7.69%
- Min
- -18.13%
BIDU’s Operating Profit Margin of 13.27% is around the midpoint for the Interactive Media & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
PSO
15.97%
Diversified Consumer Services Industry
- Max
- 26.98%
- Q3
- 22.01%
- Median
- 15.97%
- Q1
- 9.54%
- Min
- 0.80%
PSO’s Operating Profit Margin of 15.97% is around the midpoint for the Diversified Consumer Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BIDU | PSO |
|---|---|---|
| Return on Equity (TTM) | 10.21% | 11.56% |
| Return on Assets (TTM) | 6.24% | 6.72% |
| Net Profit Margin (TTM) | 20.53% | 12.53% |
| Operating Profit Margin (TTM) | 13.27% | 15.97% |
| Gross Profit Margin (TTM) | 47.11% | 51.45% |
Financial Strength
Current Ratio (MRQ)
BIDU
1.85
Interactive Media & Services Industry
- Max
- 3.92
- Q3
- 2.72
- Median
- 1.85
- Q1
- 1.20
- Min
- 0.25
BIDU’s Current Ratio of 1.85 aligns with the median group of the Interactive Media & Services industry, indicating that its short-term liquidity is in line with its sector peers.
PSO
2.31
Diversified Consumer Services Industry
- Max
- 4.27
- Q3
- 2.31
- Median
- 1.58
- Q1
- 0.90
- Min
- 0.46
PSO’s Current Ratio of 2.31 aligns with the median group of the Diversified Consumer Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BIDU
0.30
Interactive Media & Services Industry
- Max
- 0.85
- Q3
- 0.49
- Median
- 0.29
- Q1
- 0.04
- Min
- 0.00
BIDU’s Debt-to-Equity Ratio of 0.30 is typical for the Interactive Media & Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
PSO
0.41
Diversified Consumer Services Industry
- Max
- 1.12
- Q3
- 0.64
- Median
- 0.19
- Q1
- 0.00
- Min
- 0.00
PSO’s Debt-to-Equity Ratio of 0.41 is typical for the Diversified Consumer Services industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
BIDU
--
Interactive Media & Services Industry
- Max
- 23.65
- Q3
- 16.48
- Median
- 6.73
- Q1
- -0.87
- Min
- -3.62
Interest Coverage Ratio data for BIDU is currently unavailable.
PSO
13.44
Diversified Consumer Services Industry
- Max
- 54.22
- Q3
- 32.36
- Median
- 10.70
- Q1
- 4.19
- Min
- 1.66
PSO’s Interest Coverage Ratio of 13.44 is positioned comfortably within the norm for the Diversified Consumer Services industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BIDU | PSO |
|---|---|---|
| Current Ratio (MRQ) | 1.85 | 2.31 |
| Quick Ratio (MRQ) | 1.85 | 2.24 |
| Debt-to-Equity Ratio (MRQ) | 0.30 | 0.41 |
| Interest Coverage Ratio (TTM) | -- | 13.44 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 3.07%
- Q3
- 1.27%
- Median
- 0.28%
- Q1
- 0.00%
- Min
- 0.00%
BIDU currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
PSO
2.37%
Diversified Consumer Services Industry
- Max
- 2.95%
- Q3
- 1.55%
- Median
- 0.01%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 2.37%, PSO offers a more attractive income stream than most of its peers in the Diversified Consumer Services industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
BIDU
0.00%
Interactive Media & Services Industry
- Max
- 101.53%
- Q3
- 40.64%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BIDU has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
PSO
36.05%
Diversified Consumer Services Industry
- Max
- 52.37%
- Q3
- 25.79%
- Median
- 0.07%
- Q1
- 0.00%
- Min
- 0.00%
PSO’s Dividend Payout Ratio of 36.05% is in the upper quartile for the Diversified Consumer Services industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
Dividend at a Glance
| Symbol | BIDU | PSO |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 2.37% |
| Dividend Payout Ratio (TTM) | 0.00% | 36.05% |
Valuation
Price-to-Earnings Ratio (TTM)
BIDU
12.84
Interactive Media & Services Industry
- Max
- 50.72
- Q3
- 41.60
- Median
- 25.84
- Q1
- 18.18
- Min
- 1.76
In the lower quartile for the Interactive Media & Services industry, BIDU’s P/E Ratio of 12.84 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
PSO
15.24
Diversified Consumer Services Industry
- Max
- 38.85
- Q3
- 31.29
- Median
- 22.33
- Q1
- 15.56
- Min
- 7.57
In the lower quartile for the Diversified Consumer Services industry, PSO’s P/E Ratio of 15.24 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
Price-to-Sales Ratio (TTM)
BIDU
2.64
Interactive Media & Services Industry
- Max
- 23.76
- Q3
- 11.40
- Median
- 7.69
- Q1
- 2.49
- Min
- 0.00
BIDU’s P/S Ratio of 2.64 aligns with the market consensus for the Interactive Media & Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
PSO
1.91
Diversified Consumer Services Industry
- Max
- 3.13
- Q3
- 2.94
- Median
- 2.42
- Q1
- 1.78
- Min
- 1.07
PSO’s P/S Ratio of 1.91 aligns with the market consensus for the Diversified Consumer Services industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
BIDU
0.76
Interactive Media & Services Industry
- Max
- 16.71
- Q3
- 9.00
- Median
- 3.97
- Q1
- 2.19
- Min
- 0.33
BIDU’s P/B Ratio of 0.76 is in the lower quartile for the Interactive Media & Services industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
PSO
1.95
Diversified Consumer Services Industry
- Max
- 7.43
- Q3
- 5.06
- Median
- 3.19
- Q1
- 1.95
- Min
- 0.95
PSO’s P/B Ratio of 1.95 is within the conventional range for the Diversified Consumer Services industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
Valuation at a Glance
| Symbol | BIDU | PSO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 12.84 | 15.24 |
| Price-to-Sales Ratio (TTM) | 2.64 | 1.91 |
| Price-to-Book Ratio (MRQ) | 0.76 | 1.95 |
| Price-to-Free Cash Flow Ratio (TTM) | 16.49 | 10.91 |