Seek Returns

BIDU vs. OMC: Baidu vs. Omnicom Stock Comparison

How do Baidu (BIDU) and Omnicom (OMC) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Omnicom (OMC) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while OMC is classified in Media.

Omnicom (OMC) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Omnicom (OMC)
Profile ItemBIDUOMC
NameBaidu Inc. ADROmnicom Group Inc.
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesAdvertising
Market Capitalization27.87 billion USD23.70 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateAugust 5, 2005March 17, 1980
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
OMC
GSPC
Loading price history…
Baidu (BIDU) vs. Omnicom (OMC), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Baidu (BIDU) and Omnicom (OMC). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Baidu (BIDU) and Omnicom (OMC). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Total Return (1Y)-36.07%24.16%
Total Return (3Y, Annualized)-8.51%9.50%
Total Return (5Y, Annualized)-13.01%8.94%

Risk Profile

Drawdown History

BIDU
OMC
GSPC
Loading price history…
Baidu (BIDU) vs. Omnicom (OMC), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Baidu (BIDU) and Omnicom (OMC). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Volatility (1Y, Annualized)46.96%36.36%
Beta (5Y)0.560.69
Max Drawdown (5Y)-55.39%-33.30%
Avg. Volume (3M)2.67M2.72M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
BIDU and OMC are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Sharpe Ratio (1Y)-0.860.55
Sortino Ratio (1Y)-1.250.85

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Omnicom (OMC) reports 9.94%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

OMC

Media & Entertainment industry group

9.94%

Max
49.92%
Q3
17.95%
OMC
9.94%
Median
7.20%
Q1
-4.53%
Min
-26.31%
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Omnicom (OMC) reports 2.85%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

OMC

Media & Entertainment industry group

2.85%

Max
32.91%
Q3
11.75%
Median
5.04%
OMC
2.85%
Q1
-4.17%
Min
-25.14%
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Both Baidu (BIDU) at 9.65% and Omnicom (OMC) at 15.73% run core operations about as efficiently as their industries’ norm — neither stands out on operating profitability.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

OMC

Media & Entertainment industry group

15.73%

Max
40.16%
Q3
18.72%
OMC
15.73%
Median
8.63%
Q1
1.90%
Min
-22.08%
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
ROE (TTM)-1.39%9.94%
ROA (TTM)1.20%5.71%
Net Margin (TTM)-2.90%2.85%
Operating Margin (TTM)9.65%15.73%
Gross Margin (TTM)40.87%19.33%

Growth

Revenue Growth

Omnicom (OMC) at 10.09% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Baidu (BIDU) at -82.16% and Omnicom (OMC) at -103.62% post bottom-quartile EPS growth versus peers, pointing to weaker earnings momentum than typical rivals.

Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Revenue Growth (YoY)-3.04%10.09%
Revenue Growth (3Y CAGR)1.44%6.52%
EPS Growth (YoY)-82.16%-103.62%
EPS Growth (3Y CAGR)-16.00%--

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Omnicom (OMC) at 0.92 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for OMC.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

OMC

Media & Entertainment industry group

0.92

Max
4.69
Q3
2.53
Median
1.52
Q1
0.95
OMC
0.92
Min
0.28
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Omnicom (OMC) at 1.07 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

OMC

Media & Entertainment industry group

1.07

Max
3.65
Q3
1.69
OMC
1.07
Median
0.46
Q1
0.17
Min
0.00
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Current Ratio (MRQ)2.330.92
Debt / Equity (MRQ)0.381.07
Net Debt / EBITDA-2.281.82

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Omnicom (OMC) reports a yield of 3.67%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

OMC

Media & Entertainment industry group

3.67%

OMC
3.67%
Max
1.33%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Omnicom (OMC) reports payout ratio above 100% at 323.23%, meaning dividends exceeded current-period earnings; Baidu (BIDU) pays no dividend (payout 0.00%).

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

OMC

Media & Entertainment industry group

323.23%

OMC
323.23%
Max
71.43%
Q3
28.98%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
Dividend Yield (TTM)0.00%3.67%
Dividend Payout Ratio (TTM)0.00%323.23%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Omnicom (OMC) trades at 87.24 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

OMC

Media & Entertainment industry group

87.24

OMC
87.24
Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): BIDU does not report P/E ratio, so it has no value marker; OMC is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Omnicom (OMC) at 0.96 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

OMC

Media & Entertainment industry group

0.96

Max
7.43
Q3
3.82
Median
1.40
OMC
0.96
Q1
0.70
Min
0.00
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Omnicom (OMC) at 2.37 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

OMC

Media & Entertainment industry group

2.37

Max
11.45
Q3
5.30
OMC
2.37
Median
1.84
Q1
0.77
Min
-2.61
Loading chart…
Baidu (BIDU) vs. Omnicom (OMC): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Omnicom (OMC)
MetricBIDUOMC
P/E Ratio (TTM)--87.24
P/S Ratio (TTM)0.220.96
P/B Ratio (MRQ)0.682.37
Free Cash Flow Yield (TTM)-7.52%19.39%