Seek Returns

BIDU vs. FOXA: Baidu vs. Fox Stock Comparison

How do Baidu (BIDU) and Fox (FOXA) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Baidu (BIDU) and Fox (FOXA) both fall under the Media & Entertainment industry group, but BIDU is classified in Interactive Media & Services while FOXA is classified in Media.

Fox (FOXA) trades as ordinary local shares, while Baidu (BIDU) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for Baidu (BIDU) and Fox (FOXA)
Profile ItemBIDUFOXA
NameBaidu Inc. ADRFox Corporation Class A Common Stock
Country/RegionChinaUnited States
GICS SectorCommunication ServicesCommunication Services
GICS Industry GroupMedia & EntertainmentMedia & Entertainment
GICS IndustryInteractive Media & ServicesMedia
GICS Sub-IndustryInteractive Media & ServicesBroadcasting
Market Capitalization27.87 billion USD28.11 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateAugust 5, 2005March 12, 2019
Security TypeADRCommon Stock

Price Performance

Cumulative Growth

BIDU
FOXA
GSPC
Loading price history…
Baidu (BIDU) vs. Fox (FOXA), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

Loading price history…
Trailing total returns for Baidu (BIDU) and Fox (FOXA). Returns over one year are annualized.

Calendar-Year Returns

Loading price history…
Calendar-year total returns for Baidu (BIDU) and Fox (FOXA). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Total Return (1Y)-36.07%2.22%
Total Return (3Y, Annualized)-8.51%32.56%
Total Return (5Y, Annualized)-13.01%11.89%

Risk Profile

Drawdown History

BIDU
FOXA
GSPC
Loading price history…
Baidu (BIDU) vs. Fox (FOXA), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

Loading price history…
Distribution of monthly total returns for Baidu (BIDU) and Fox (FOXA). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Volatility (1Y, Annualized)46.96%35.63%
Beta (5Y)0.560.60
Max Drawdown (5Y)-55.39%-35.58%
Avg. Volume (3M)2.67M5.36M

Risk-Adjusted Performance

Risk-Return Positioning

Loading chart…
BIDU and FOXA are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Sharpe Ratio (1Y)-0.86-0.06
Sortino Ratio (1Y)-1.25-0.08

Profitability

ROE (TTM)

Baidu (BIDU) reports a negative ROE of -1.39%; negative ROE can reflect losses or negative shareholders’ equity, so it is harder to read as capital efficiency. Meanwhile Fox (FOXA) reports 16.57%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-1.39%

Max
49.92%
Q3
17.95%
Median
7.20%
BIDU
-1.39%
Q1
-4.53%
Min
-26.31%

FOXA

Media & Entertainment industry group

16.57%

Max
49.92%
Q3
17.95%
FOXA
16.57%
Median
7.20%
Q1
-4.53%
Min
-26.31%
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their ROE against the Media & Entertainment industry group benchmark.

Net Margin (TTM)

Baidu (BIDU) reports a negative net margin of -2.90%, usually indicating a net loss over the period. Meanwhile Fox (FOXA) reports 11.30%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

-2.90%

Max
32.91%
Q3
11.75%
Median
5.04%
BIDU
-2.90%
Q1
-4.17%
Min
-25.14%

FOXA

Media & Entertainment industry group

11.30%

Max
32.91%
Q3
11.75%
FOXA
11.30%
Median
5.04%
Q1
-4.17%
Min
-25.14%
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their net margin against the Media & Entertainment industry group benchmark.

Operating Margin (TTM)

Fox (FOXA) at 33.01% operates in the top operating margin quartile, ahead of Baidu (BIDU) at 9.65%, which runs around its industry’s norm.

BIDU

Media & Entertainment industry group

9.65%

Max
40.16%
Q3
18.72%
BIDU
9.65%
Median
8.63%
Q1
1.90%
Min
-22.08%

FOXA

Media & Entertainment industry group

33.01%

Max
40.16%
FOXA
33.01%
Q3
18.72%
Median
8.63%
Q1
1.90%
Min
-22.08%
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their operating margin against the Media & Entertainment industry group benchmark.

Profitability Metrics

Profitability metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
ROE (TTM)-1.39%16.57%
ROA (TTM)1.20%10.91%
Net Margin (TTM)-2.90%11.30%
Operating Margin (TTM)9.65%33.01%
Gross Margin (TTM)40.87%38.22%

Growth

Revenue Growth

Fox (FOXA) at 5.07% is around its peer norm for revenue growth, while Baidu (BIDU) at -3.04% drops into the bottom quartile, signaling weaker demand or pricing momentum.

Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their Revenue Growth across different time periods.

EPS Growth

Fox (FOXA) at -21.79% is around its peer norm for EPS growth, while Baidu (BIDU) at -82.16% drops into the bottom quartile, signaling weaker earnings momentum.

Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Revenue Growth (YoY)-3.04%5.07%
Revenue Growth (3Y CAGR)1.44%4.72%
EPS Growth (YoY)-82.16%-21.79%
EPS Growth (3Y CAGR)-16.00%18.12%

Financial Strength

Current Ratio (MRQ)

Baidu (BIDU) at 2.33 keeps current ratio within its industry’s typical mid-range, while Fox (FOXA) at 3.79 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

BIDU

Media & Entertainment industry group

2.33

Max
4.69
Q3
2.53
BIDU
2.33
Median
1.52
Q1
0.95
Min
0.28

FOXA

Media & Entertainment industry group

3.79

Max
4.69
FOXA
3.79
Q3
2.53
Median
1.52
Q1
0.95
Min
0.28
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their current ratio against the Media & Entertainment industry group benchmark.

Debt / Equity (MRQ)

Both Baidu (BIDU) at 0.38 and Fox (FOXA) at 0.60 fund their balance sheets with roughly industry-typical debt-to-equity mixes.

BIDU

Media & Entertainment industry group

0.38

Max
3.65
Q3
1.69
Median
0.46
BIDU
0.38
Q1
0.17
Min
0.00

FOXA

Media & Entertainment industry group

0.60

Max
3.65
Q3
1.69
FOXA
0.60
Median
0.46
Q1
0.17
Min
0.00
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their debt-to-equity ratio against the Media & Entertainment industry group benchmark.

Financial Strength Metrics

Financial strength metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Current Ratio (MRQ)2.333.79
Debt / Equity (MRQ)0.380.60
Net Debt / EBITDA-2.280.69

Dividends

Dividend Yield (TTM)

Baidu (BIDU) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Fox (FOXA) reports a yield of 0.84%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
1.33%
Q3
0.65%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

FOXA

Media & Entertainment industry group

0.84%

Max
1.33%
FOXA
0.84%
Q3
0.65%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their dividend yield against the Media & Entertainment industry group benchmark.

Dividend Payout Ratio (TTM)

Baidu (BIDU) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Fox (FOXA) reports a payout of 12.13%, ranking against industry peers normally.

BIDU

Media & Entertainment industry group

0.00%

Max
71.43%
Q3
28.98%
BIDU
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

FOXA

Media & Entertainment industry group

12.13%

Max
71.43%
Q3
28.98%
FOXA
12.13%
Median
0.00%
Q1
0.00%
Min
0.00%
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their payout ratio against the Media & Entertainment industry group benchmark.

Dividend Metrics

Dividend metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
Dividend Yield (TTM)0.00%0.84%
Dividend Payout Ratio (TTM)0.00%12.13%

Valuation

P/E Ratio (TTM)

An earnings multiple is available for just one side: Fox (FOXA) trades at 14.18 times trailing earnings, ranked against its peers, while Baidu (BIDU) has no P/E ratio this period.

BIDU

Media & Entertainment industry group

--

Max
51.21
Q3
28.90
Median
17.98
Q1
11.53
Min
1.64
BIDU
--

FOXA

Media & Entertainment industry group

14.18

Max
51.21
Q3
28.90
Median
17.98
FOXA
14.18
Q1
11.53
Min
1.64
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): BIDU does not report P/E ratio, so it has no value marker; FOXA is benchmarked against the Media & Entertainment industry group.

P/S Ratio (TTM)

Baidu (BIDU) at 0.22 sits in the cheaper P/S ratio quartile while Fox (FOXA) at 1.57 prices around its industry’s middle — BIDU costs less per dollar of sales, though read it alongside growth and margins.

BIDU

Media & Entertainment industry group

0.22

Max
7.43
Q3
3.82
Median
1.40
Q1
0.70
BIDU
0.22
Min
0.00

FOXA

Media & Entertainment industry group

1.57

Max
7.43
Q3
3.82
FOXA
1.57
Median
1.40
Q1
0.70
Min
0.00
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their P/S ratio against the Media & Entertainment industry group benchmark.

P/B Ratio (MRQ)

Baidu (BIDU) at 0.68 sits in the lower P/B ratio quartile against book while Fox (FOXA) at 2.25 is valued near its industry’s middle — BIDU is cheaper on assets, though weigh it against ROE and asset quality.

BIDU

Media & Entertainment industry group

0.68

Max
11.45
Q3
5.30
Median
1.84
Q1
0.77
BIDU
0.68
Min
-2.61

FOXA

Media & Entertainment industry group

2.25

Max
11.45
Q3
5.30
FOXA
2.25
Median
1.84
Q1
0.77
Min
-2.61
Loading chart…
Baidu (BIDU) vs. Fox (FOXA): A comparison of their P/B ratio against the Media & Entertainment industry group benchmark.

Valuation Metrics

Valuation metrics for Baidu (BIDU) and Fox (FOXA)
MetricBIDUFOXA
P/E Ratio (TTM)--14.18
P/S Ratio (TTM)0.221.57
P/B Ratio (MRQ)0.682.25
Free Cash Flow Yield (TTM)-7.52%4.25%