BHF vs. PRU: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BHF and PRU, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BHF | PRU |
|---|---|---|
| Company Name | Brighthouse Financial, Inc. | Prudential Financial, Inc. |
| Country | United States | United States |
| GICS Sector | Financials | Financials |
| GICS Industry | Insurance | Insurance |
| Market Capitalization | 3.76 billion USD | 37.06 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | July 17, 2017 | December 13, 2001 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BHF and PRU by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BHF | PRU |
|---|---|---|
| 5-Day Price Return | -0.32% | -3.03% |
| 13-Week Price Return | 43.94% | -2.92% |
| 26-Week Price Return | 10.56% | -2.64% |
| 52-Week Price Return | 28.44% | -17.69% |
| Month-to-Date Return | 14.98% | -0.47% |
| Year-to-Date Return | 36.59% | -12.67% |
| 10-Day Avg. Volume | 3.24M | 1.78M |
| 3-Month Avg. Volume | 1.39M | 1.62M |
| 3-Month Volatility | 99.19% | 20.31% |
| Beta | 0.95 | 0.98 |
Profitability
Return on Equity (TTM)
BHF
17.40%
Insurance Industry
- Max
- 31.64%
- Q3
- 19.22%
- Median
- 14.77%
- Q1
- 10.48%
- Min
- 2.20%
BHF’s Return on Equity of 17.40% is on par with the norm for the Insurance industry, indicating its profitability relative to shareholder equity is typical for the sector.
PRU
8.68%
Insurance Industry
- Max
- 31.64%
- Q3
- 19.22%
- Median
- 14.77%
- Q1
- 10.48%
- Min
- 2.20%
PRU’s Return on Equity of 8.68% is in the lower quartile for the Insurance industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
Net Profit Margin (TTM)
BHF
15.39%
Insurance Industry
- Max
- 28.47%
- Q3
- 15.63%
- Median
- 10.40%
- Q1
- 6.94%
- Min
- -3.51%
BHF’s Net Profit Margin of 15.39% is aligned with the median group of its peers in the Insurance industry. This indicates its ability to convert revenue into profit is typical for the sector.
PRU
4.88%
Insurance Industry
- Max
- 28.47%
- Q3
- 15.63%
- Median
- 10.40%
- Q1
- 6.94%
- Min
- -3.51%
Falling into the lower quartile for the Insurance industry, PRU’s Net Profit Margin of 4.88% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
Operating Profit Margin (TTM)
BHF
20.85%
Insurance Industry
- Max
- 35.59%
- Q3
- 21.31%
- Median
- 14.99%
- Q1
- 10.34%
- Min
- -2.51%
In the Insurance industry, Operating Profit Margin is often not the primary measure of operational efficiency.
PRU
6.15%
Insurance Industry
- Max
- 35.59%
- Q3
- 21.31%
- Median
- 14.99%
- Q1
- 10.34%
- Min
- -2.51%
In the Insurance industry, Operating Profit Margin is often not the primary measure of operational efficiency.
Profitability at a Glance
| Symbol | BHF | PRU |
|---|---|---|
| Return on Equity (TTM) | 17.40% | 8.68% |
| Return on Assets (TTM) | 0.40% | 0.35% |
| Net Profit Margin (TTM) | 15.39% | 4.88% |
| Operating Profit Margin (TTM) | 20.85% | 6.15% |
| Gross Profit Margin (TTM) | -- | -- |
Financial Strength
Current Ratio (MRQ)
BHF
--
Insurance Industry
- Max
- 2.64
- Q3
- 1.19
- Median
- 0.53
- Q1
- 0.15
- Min
- 0.00
For the Insurance industry, the Current Ratio is often not the most suitable measure of short-term liquidity.
PRU
--
Insurance Industry
- Max
- 2.64
- Q3
- 1.19
- Median
- 0.53
- Q1
- 0.15
- Min
- 0.00
For the Insurance industry, the Current Ratio is often not the most suitable measure of short-term liquidity.
Debt-to-Equity Ratio (MRQ)
BHF
0.50
Insurance Industry
- Max
- 1.10
- Q3
- 0.65
- Median
- 0.35
- Q1
- 0.23
- Min
- 0.00
The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Insurance industry.
PRU
0.69
Insurance Industry
- Max
- 1.10
- Q3
- 0.65
- Median
- 0.35
- Q1
- 0.23
- Min
- 0.00
The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Insurance industry.
Interest Coverage Ratio (TTM)
BHF
3.78
Insurance Industry
- Max
- 49.59
- Q3
- 22.05
- Median
- 9.63
- Q1
- 3.42
- Min
- -5.73
The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Insurance industry.
PRU
--
Insurance Industry
- Max
- 49.59
- Q3
- 22.05
- Median
- 9.63
- Q1
- 3.42
- Min
- -5.73
The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Insurance industry.
Financial Strength at a Glance
| Symbol | BHF | PRU |
|---|---|---|
| Current Ratio (MRQ) | -- | -- |
| Quick Ratio (MRQ) | -- | -- |
| Debt-to-Equity Ratio (MRQ) | 0.50 | 0.69 |
| Interest Coverage Ratio (TTM) | 3.78 | -- |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BHF
2.71%
Insurance Industry
- Max
- 9.43%
- Q3
- 5.10%
- Median
- 3.57%
- Q1
- 2.02%
- Min
- 0.00%
BHF’s Dividend Yield of 2.71% is consistent with its peers in the Insurance industry, providing a dividend return that is standard for its sector.
PRU
5.11%
Insurance Industry
- Max
- 9.43%
- Q3
- 5.10%
- Median
- 3.57%
- Q1
- 2.02%
- Min
- 0.00%
With a Dividend Yield of 5.11%, PRU offers a more attractive income stream than most of its peers in the Insurance industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio (TTM)
BHF
6.15%
Insurance Industry
- Max
- 169.40%
- Q3
- 85.57%
- Median
- 50.55%
- Q1
- 22.12%
- Min
- 0.00%
BHF’s Dividend Payout Ratio of 6.15% is in the lower quartile for the Insurance industry. This suggests a conservative dividend policy, with a strategic focus on reinvesting profits for future growth.
PRU
54.32%
Insurance Industry
- Max
- 169.40%
- Q3
- 85.57%
- Median
- 50.55%
- Q1
- 22.12%
- Min
- 0.00%
PRU’s Dividend Payout Ratio of 54.32% is within the typical range for the Insurance industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BHF | PRU |
|---|---|---|
| Dividend Yield (TTM) | 2.71% | 5.11% |
| Dividend Payout Ratio (TTM) | 6.15% | 54.32% |
Valuation
Price-to-Earnings Ratio (TTM)
BHF
3.89
Insurance Industry
- Max
- 27.66
- Q3
- 17.29
- Median
- 12.59
- Q1
- 9.86
- Min
- 3.13
In the lower quartile for the Insurance industry, BHF’s P/E Ratio of 3.89 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.
PRU
14.35
Insurance Industry
- Max
- 27.66
- Q3
- 17.29
- Median
- 12.59
- Q1
- 9.86
- Min
- 3.13
PRU’s P/E Ratio of 14.35 is within the middle range for the Insurance industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BHF
0.60
Insurance Industry
- Max
- 3.39
- Q3
- 1.95
- Median
- 1.25
- Q1
- 0.83
- Min
- 0.22
In the lower quartile for the Insurance industry, BHF’s P/S Ratio of 0.60 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
PRU
0.70
Insurance Industry
- Max
- 3.39
- Q3
- 1.95
- Median
- 1.25
- Q1
- 0.83
- Min
- 0.22
In the lower quartile for the Insurance industry, PRU’s P/S Ratio of 0.70 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.
Price-to-Book Ratio (MRQ)
BHF
0.48
Insurance Industry
- Max
- 4.36
- Q3
- 2.47
- Median
- 1.77
- Q1
- 1.18
- Min
- 0.17
BHF’s P/B Ratio of 0.48 is in the lower quartile for the Insurance industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
PRU
1.14
Insurance Industry
- Max
- 4.36
- Q3
- 2.47
- Median
- 1.77
- Q1
- 1.18
- Min
- 0.17
PRU’s P/B Ratio of 1.14 is in the lower quartile for the Insurance industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.
Valuation at a Glance
| Symbol | BHF | PRU |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 3.89 | 14.35 |
| Price-to-Sales Ratio (TTM) | 0.60 | 0.70 |
| Price-to-Book Ratio (MRQ) | 0.48 | 1.14 |
| Price-to-Free Cash Flow Ratio (TTM) | 14.30 | 4.82 |