BF.B vs. HIMS: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BF.B and HIMS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | BF.B | HIMS |
|---|---|---|
| Company Name | Brown-Forman Corporation | Hims & Hers Health, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Staples | Health Care |
| GICS Industry | Beverages | Health Care Providers & Services |
| Market Capitalization | 13.29 billion USD | 8.08 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | March 17, 1980 | September 13, 2019 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of BF.B and HIMS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BF.B | HIMS |
|---|---|---|
| 5-Day Price Return | -0.14% | -9.91% |
| 13-Week Price Return | -8.92% | -19.64% |
| 26-Week Price Return | -20.24% | -42.22% |
| 52-Week Price Return | -32.24% | 33.99% |
| Month-to-Date Return | 2.02% | -18.65% |
| Year-to-Date Return | -26.86% | 52.94% |
| 10-Day Avg. Volume | 3.97M | 34.33M |
| 3-Month Avg. Volume | 3.61M | 30.18M |
| 3-Month Volatility | 30.84% | 80.53% |
| Beta | 0.82 | 2.42 |
Profitability
Return on Equity (TTM)
BF.B
21.77%
Beverages Industry
- Max
- 47.01%
- Q3
- 22.97%
- Median
- 10.24%
- Q1
- 6.33%
- Min
- -16.74%
BF.B’s Return on Equity of 21.77% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.
HIMS
24.67%
Health Care Providers & Services Industry
- Max
- 24.67%
- Q3
- 15.54%
- Median
- 8.37%
- Q1
- 5.49%
- Min
- -2.09%
In the upper quartile for the Health Care Providers & Services industry, HIMS’s Return on Equity of 24.67% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BF.B
21.38%
Beverages Industry
- Max
- 21.65%
- Q3
- 12.41%
- Median
- 8.66%
- Q1
- 5.10%
- Min
- -5.72%
A Net Profit Margin of 21.38% places BF.B in the upper quartile for the Beverages industry, signifying strong profitability and more effective cost management than most of its peers.
HIMS
6.05%
Health Care Providers & Services Industry
- Max
- 9.33%
- Q3
- 4.80%
- Median
- 2.90%
- Q1
- 0.93%
- Min
- -3.28%
A Net Profit Margin of 6.05% places HIMS in the upper quartile for the Health Care Providers & Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BF.B
27.51%
Beverages Industry
- Max
- 31.42%
- Q3
- 20.65%
- Median
- 13.47%
- Q1
- 9.66%
- Min
- 2.33%
An Operating Profit Margin of 27.51% places BF.B in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
HIMS
5.20%
Health Care Providers & Services Industry
- Max
- 18.35%
- Q3
- 8.71%
- Median
- 5.10%
- Q1
- 2.10%
- Min
- -3.07%
HIMS’s Operating Profit Margin of 5.20% is around the midpoint for the Health Care Providers & Services industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | BF.B | HIMS |
|---|---|---|
| Return on Equity (TTM) | 21.77% | 24.67% |
| Return on Assets (TTM) | 10.34% | 9.37% |
| Net Profit Margin (TTM) | 21.38% | 6.05% |
| Operating Profit Margin (TTM) | 27.51% | 5.20% |
| Gross Profit Margin (TTM) | 59.02% | 75.01% |
Financial Strength
Current Ratio (MRQ)
BF.B
2.79
Beverages Industry
- Max
- 3.43
- Q3
- 1.91
- Median
- 1.22
- Q1
- 0.83
- Min
- 0.55
BF.B’s Current Ratio of 2.79 is in the upper quartile for the Beverages industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
HIMS
1.88
Health Care Providers & Services Industry
- Max
- 2.00
- Q3
- 1.56
- Median
- 1.28
- Q1
- 0.92
- Min
- 0.01
HIMS’s Current Ratio of 1.88 is in the upper quartile for the Health Care Providers & Services industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.
Debt-to-Equity Ratio (MRQ)
BF.B
0.68
Beverages Industry
- Max
- 2.14
- Q3
- 1.09
- Median
- 0.73
- Q1
- 0.35
- Min
- 0.00
BF.B’s Debt-to-Equity Ratio of 0.68 is typical for the Beverages industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
HIMS
1.67
Health Care Providers & Services Industry
- Max
- 2.41
- Q3
- 1.39
- Median
- 0.74
- Q1
- 0.46
- Min
- 0.00
HIMS’s leverage is in the upper quartile of the Health Care Providers & Services industry, with a Debt-to-Equity Ratio of 1.67. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
BF.B
50.14
Beverages Industry
- Max
- 78.96
- Q3
- 42.68
- Median
- 10.96
- Q1
- 3.86
- Min
- 0.81
BF.B’s Interest Coverage Ratio of 50.14 is in the upper quartile for the Beverages industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
HIMS
--
Health Care Providers & Services Industry
- Max
- 14.47
- Q3
- 7.46
- Median
- 4.52
- Q1
- 2.04
- Min
- -4.44
Interest Coverage Ratio data for HIMS is currently unavailable.
Financial Strength at a Glance
| Symbol | BF.B | HIMS |
|---|---|---|
| Current Ratio (MRQ) | 2.79 | 1.88 |
| Quick Ratio (MRQ) | 1.06 | 1.57 |
| Debt-to-Equity Ratio (MRQ) | 0.68 | 1.67 |
| Interest Coverage Ratio (TTM) | 50.14 | -- |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BF.B
3.19%
Beverages Industry
- Max
- 7.61%
- Q3
- 4.81%
- Median
- 3.32%
- Q1
- 2.18%
- Min
- 0.00%
BF.B’s Dividend Yield of 3.19% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.
HIMS
0.00%
Health Care Providers & Services Industry
- Max
- 5.51%
- Q3
- 2.66%
- Median
- 1.06%
- Q1
- 0.00%
- Min
- 0.00%
HIMS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio (TTM)
BF.B
50.24%
Beverages Industry
- Max
- 193.57%
- Q3
- 102.38%
- Median
- 72.98%
- Q1
- 39.04%
- Min
- 0.00%
BF.B’s Dividend Payout Ratio of 50.24% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
HIMS
0.00%
Health Care Providers & Services Industry
- Max
- 187.56%
- Q3
- 81.14%
- Median
- 33.42%
- Q1
- 0.00%
- Min
- 0.00%
HIMS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | BF.B | HIMS |
|---|---|---|
| Dividend Yield (TTM) | 3.19% | 0.00% |
| Dividend Payout Ratio (TTM) | 50.24% | 0.00% |
Valuation
Price-to-Earnings Ratio (TTM)
BF.B
15.74
Beverages Industry
- Max
- 36.07
- Q3
- 23.27
- Median
- 18.39
- Q1
- 14.57
- Min
- 6.38
BF.B’s P/E Ratio of 15.74 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
HIMS
60.54
Health Care Providers & Services Industry
- Max
- 48.86
- Q3
- 32.22
- Median
- 21.78
- Q1
- 13.97
- Min
- 8.01
At 60.54, HIMS’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Health Care Providers & Services industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
Price-to-Sales Ratio (TTM)
BF.B
3.36
Beverages Industry
- Max
- 4.25
- Q3
- 2.29
- Median
- 1.56
- Q1
- 0.91
- Min
- 0.38
BF.B’s P/S Ratio of 3.36 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
HIMS
3.66
Health Care Providers & Services Industry
- Max
- 3.66
- Q3
- 1.64
- Median
- 0.72
- Q1
- 0.27
- Min
- 0.10
HIMS’s P/S Ratio of 3.66 is in the upper echelon for the Health Care Providers & Services industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BF.B
3.41
Beverages Industry
- Max
- 7.45
- Q3
- 4.03
- Median
- 2.20
- Q1
- 1.39
- Min
- 0.83
BF.B’s P/B Ratio of 3.41 is within the conventional range for the Beverages industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
HIMS
22.07
Health Care Providers & Services Industry
- Max
- 7.33
- Q3
- 4.33
- Median
- 2.48
- Q1
- 1.31
- Min
- 0.65
At 22.07, HIMS’s P/B Ratio is at an extreme premium to the Health Care Providers & Services industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BF.B | HIMS |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 15.74 | 60.54 |
| Price-to-Sales Ratio (TTM) | 3.36 | 3.66 |
| Price-to-Book Ratio (MRQ) | 3.41 | 22.07 |
| Price-to-Free Cash Flow Ratio (TTM) | 22.74 | 42.87 |