BF.B vs. DEO: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BF.B and DEO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BF.B is a standard domestic listing, while DEO trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.
| Symbol | BF.B | DEO |
|---|---|---|
| Company Name | Brown-Forman Corporation | Diageo plc |
| Country | United States | United Kingdom |
| GICS Sector | Consumer Staples | Consumer Staples |
| GICS Industry | Beverages | Beverages |
| Market Capitalization | 14.57 billion USD | 61.65 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | March 17, 1980 | March 14, 1991 |
| Security Type | Common Stock | ADR |
Historical Performance
This chart compares the performance of BF.B and DEO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BF.B | DEO |
|---|---|---|
| 5-Day Price Return | -0.45% | 3.96% |
| 13-Week Price Return | -12.56% | -2.64% |
| 26-Week Price Return | -1.31% | -8.46% |
| 52-Week Price Return | -29.82% | -16.52% |
| Month-to-Date Return | 6.93% | 11.28% |
| Year-to-Date Return | -18.77% | -18.74% |
| 10-Day Avg. Volume | 3.33M | 4.78M |
| 3-Month Avg. Volume | 4.15M | 3.52M |
| 3-Month Volatility | 47.22% | 27.58% |
| Beta | 0.67 | 0.56 |
Profitability
Return on Equity (TTM)
BF.B
23.19%
Beverages Industry
- Max
- 49.46%
- Q3
- 24.91%
- Median
- 11.13%
- Q1
- 5.27%
- Min
- -5.93%
BF.B’s Return on Equity of 23.19% is on par with the norm for the Beverages industry, indicating its profitability relative to shareholder equity is typical for the sector.
DEO
35.39%
Beverages Industry
- Max
- 49.46%
- Q3
- 24.91%
- Median
- 11.13%
- Q1
- 5.27%
- Min
- -5.93%
In the upper quartile for the Beverages industry, DEO’s Return on Equity of 35.39% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.
Net Profit Margin (TTM)
BF.B
21.86%
Beverages Industry
- Max
- 21.86%
- Q3
- 12.24%
- Median
- 8.70%
- Q1
- 5.33%
- Min
- -4.40%
A Net Profit Margin of 21.86% places BF.B in the upper quartile for the Beverages industry, signifying strong profitability and more effective cost management than most of its peers.
DEO
17.79%
Beverages Industry
- Max
- 21.86%
- Q3
- 12.24%
- Median
- 8.70%
- Q1
- 5.33%
- Min
- -4.40%
A Net Profit Margin of 17.79% places DEO in the upper quartile for the Beverages industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BF.B
27.85%
Beverages Industry
- Max
- 29.32%
- Q3
- 18.25%
- Median
- 13.42%
- Q1
- 10.58%
- Min
- 0.71%
An Operating Profit Margin of 27.85% places BF.B in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
DEO
28.58%
Beverages Industry
- Max
- 29.32%
- Q3
- 18.25%
- Median
- 13.42%
- Q1
- 10.58%
- Min
- 0.71%
An Operating Profit Margin of 28.58% places DEO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BF.B | DEO |
|---|---|---|
| Return on Equity (TTM) | 23.19% | 35.39% |
| Return on Assets (TTM) | 10.63% | 7.78% |
| Net Profit Margin (TTM) | 21.86% | 17.79% |
| Operating Profit Margin (TTM) | 27.85% | 28.58% |
| Gross Profit Margin (TTM) | 58.94% | 60.45% |
Financial Strength
Current Ratio (MRQ)
BF.B
3.88
Beverages Industry
- Max
- 3.38
- Q3
- 1.97
- Median
- 1.21
- Q1
- 0.86
- Min
- 0.53
BF.B’s Current Ratio of 3.88 is exceptionally high, placing it well outside the typical range for the Beverages industry. This indicates a very strong liquidity position, though such a high ratio may also suggest that the company is not using its assets efficiently to generate profits.
DEO
1.60
Beverages Industry
- Max
- 3.38
- Q3
- 1.97
- Median
- 1.21
- Q1
- 0.86
- Min
- 0.53
DEO’s Current Ratio of 1.60 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BF.B
0.68
Beverages Industry
- Max
- 2.11
- Q3
- 1.23
- Median
- 0.79
- Q1
- 0.32
- Min
- 0.00
BF.B’s Debt-to-Equity Ratio of 0.68 is typical for the Beverages industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
DEO
2.11
Beverages Industry
- Max
- 2.11
- Q3
- 1.23
- Median
- 0.79
- Q1
- 0.32
- Min
- 0.00
DEO’s leverage is in the upper quartile of the Beverages industry, with a Debt-to-Equity Ratio of 2.11. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
BF.B
50.14
Beverages Industry
- Max
- 78.96
- Q3
- 40.67
- Median
- 9.62
- Q1
- 3.59
- Min
- 0.81
BF.B’s Interest Coverage Ratio of 50.14 is in the upper quartile for the Beverages industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
DEO
13.11
Beverages Industry
- Max
- 78.96
- Q3
- 40.67
- Median
- 9.62
- Q1
- 3.59
- Min
- 0.81
DEO’s Interest Coverage Ratio of 13.11 is positioned comfortably within the norm for the Beverages industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BF.B | DEO |
|---|---|---|
| Current Ratio (MRQ) | 3.88 | 1.60 |
| Quick Ratio (MRQ) | 1.56 | 0.67 |
| Debt-to-Equity Ratio (MRQ) | 0.68 | 2.11 |
| Interest Coverage Ratio (TTM) | 50.14 | 13.11 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BF.B
2.91%
Beverages Industry
- Max
- 6.93%
- Q3
- 4.51%
- Median
- 3.09%
- Q1
- 2.03%
- Min
- 0.00%
BF.B’s Dividend Yield of 2.91% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.
DEO
3.69%
Beverages Industry
- Max
- 6.93%
- Q3
- 4.51%
- Median
- 3.09%
- Q1
- 2.03%
- Min
- 0.00%
DEO’s Dividend Yield of 3.69% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BF.B
48.33%
Beverages Industry
- Max
- 143.36%
- Q3
- 99.22%
- Median
- 67.03%
- Q1
- 40.31%
- Min
- 0.00%
BF.B’s Dividend Payout Ratio of 48.33% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
DEO
63.78%
Beverages Industry
- Max
- 143.36%
- Q3
- 99.22%
- Median
- 67.03%
- Q1
- 40.31%
- Min
- 0.00%
DEO’s Dividend Payout Ratio of 63.78% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BF.B | DEO |
|---|---|---|
| Dividend Yield (TTM) | 2.91% | 3.69% |
| Dividend Payout Ratio (TTM) | 48.33% | 63.78% |
Valuation
Price-to-Earnings Ratio (TTM)
BF.B
16.63
Beverages Industry
- Max
- 41.48
- Q3
- 28.35
- Median
- 19.09
- Q1
- 15.36
- Min
- 3.14
BF.B’s P/E Ratio of 16.63 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
DEO
17.30
Beverages Industry
- Max
- 41.48
- Q3
- 28.35
- Median
- 19.09
- Q1
- 15.36
- Min
- 3.14
DEO’s P/E Ratio of 17.30 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BF.B
3.64
Beverages Industry
- Max
- 3.90
- Q3
- 2.38
- Median
- 1.54
- Q1
- 0.84
- Min
- 0.41
BF.B’s P/S Ratio of 3.64 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
DEO
3.08
Beverages Industry
- Max
- 3.90
- Q3
- 2.38
- Median
- 1.54
- Q1
- 0.84
- Min
- 0.41
DEO’s P/S Ratio of 3.08 is in the upper echelon for the Beverages industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BF.B
4.11
Beverages Industry
- Max
- 6.29
- Q3
- 3.58
- Median
- 2.19
- Q1
- 1.68
- Min
- 0.91
BF.B’s P/B Ratio of 4.11 is in the upper tier for the Beverages industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
DEO
7.45
Beverages Industry
- Max
- 6.29
- Q3
- 3.58
- Median
- 2.19
- Q1
- 1.68
- Min
- 0.91
At 7.45, DEO’s P/B Ratio is at an extreme premium to the Beverages industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BF.B | DEO |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 16.63 | 17.30 |
| Price-to-Sales Ratio (TTM) | 3.64 | 3.08 |
| Price-to-Book Ratio (MRQ) | 4.11 | 7.45 |
| Price-to-Free Cash Flow Ratio (TTM) | 31.76 | 23.05 |