BBY vs. VIPS: A Head-to-Head Stock Comparison

Updated on October 4, 2025

Here’s a clear look at BBY and VIPS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

BBY is a standard domestic listing, while VIPS trades as an American Depositary Receipt (ADR), offering U.S. investors access to its foreign-listed shares.

Symbol	BBY	VIPS
Company Name	Best Buy Co., Inc.	Vipshop Holdings Limited
Country	United States	China
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Specialty Retail	Broadline Retail
Market Capitalization	16.37 billion USD	9.09 billion USD
Exchange	NYSE	NYSE
Listing Date	April 18, 1985	March 23, 2012
Security Type	Common Stock	ADR

Historical Performance

This chart compares the performance of BBY and VIPS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BBY vs. VIPS: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	BBY	VIPS
5-Day Price Return	1.96%	6.33%
13-Week Price Return	12.65%	30.50%
26-Week Price Return	1.06%	20.27%
52-Week Price Return	-26.05%	24.54%
Month-to-Date Return	2.69%	17.32%
Year-to-Date Return	-11.86%	45.81%
10-Day Avg. Volume	3.57M	3.19M
3-Month Avg. Volume	3.66M	2.85M
3-Month Volatility	30.94%	27.32%
Beta	1.28	0.85

Profitability

Return on Equity (TTM)

BBY

27.37%

Specialty Retail Industry

Max: 64.63%
Q3: 37.13%
Median: 19.07%
Q1: 10.79%
Min: -16.66%

BBY’s Return on Equity of 27.37% is on par with the norm for the Specialty Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

VIPS

17.61%

Broadline Retail Industry

Max: 47.53%
Q3: 31.20%
Median: 16.63%
Q1: 10.81%
Min: -7.57%

VIPS’s Return on Equity of 17.61% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

BBY vs. VIPS: A comparison of their Return on Equity (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Net Profit Margin (TTM)

BBY

1.87%

Specialty Retail Industry

Max: 21.04%
Q3: 10.99%
Median: 6.08%
Q1: 2.46%
Min: -4.37%

Falling into the lower quartile for the Specialty Retail industry, BBY’s Net Profit Margin of 1.87% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

VIPS

6.53%

Broadline Retail Industry

Max: 24.63%
Q3: 12.77%
Median: 8.63%
Q1: 4.50%
Min: -1.62%

VIPS’s Net Profit Margin of 6.53% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

BBY vs. VIPS: A comparison of their Net Profit Margin (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Operating Profit Margin (TTM)

BBY

2.48%

Specialty Retail Industry

Max: 33.35%
Q3: 16.40%
Median: 9.28%
Q1: 4.05%
Min: -10.63%

BBY’s Operating Profit Margin of 2.48% is in the lower quartile for the Specialty Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

VIPS

7.65%

Broadline Retail Industry

Max: 27.48%
Q3: 17.60%
Median: 10.82%
Q1: 7.76%
Min: -6.73%

VIPS’s Operating Profit Margin of 7.65% is in the lower quartile for the Broadline Retail industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

BBY vs. VIPS: A comparison of their Operating Profit Margin (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Profitability at a Glance

Symbol	BBY	VIPS
Return on Equity (TTM)	27.37%	17.61%
Return on Assets (TTM)	5.09%	9.47%
Net Profit Margin (TTM)	1.87%	6.53%
Operating Profit Margin (TTM)	2.48%	7.65%
Gross Profit Margin (TTM)	22.54%	23.33%

Financial Strength

Current Ratio (MRQ)

BBY

1.04

Specialty Retail Industry

Max: 2.72
Q3: 1.81
Median: 1.38
Q1: 1.15
Min: 0.52

BBY’s Current Ratio of 1.04 falls into the lower quartile for the Specialty Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

VIPS

1.26

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.38
Q1: 1.20
Min: 0.69

VIPS’s Current Ratio of 1.26 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.

BBY vs. VIPS: A comparison of their Current Ratio (MRQ) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BBY

0.43

Specialty Retail Industry

Max: 3.44
Q3: 1.57
Median: 0.60
Q1: 0.22
Min: 0.00

BBY’s Debt-to-Equity Ratio of 0.43 is typical for the Specialty Retail industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

VIPS

0.17

Broadline Retail Industry

Max: 2.01
Q3: 1.31
Median: 0.72
Q1: 0.32
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, VIPS’s Debt-to-Equity Ratio of 0.17 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

BBY vs. VIPS: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Interest Coverage Ratio (TTM)

BBY

256.43

Specialty Retail Industry

Max: 48.12
Q3: 39.12
Median: 14.13
Q1: 3.63
Min: -36.00

With an Interest Coverage Ratio of 256.43, BBY demonstrates a superior capacity to service its debt, placing it well above the typical range for the Specialty Retail industry. This stems from either robust earnings or a conservative debt load.

VIPS

150.47

Broadline Retail Industry

Max: 37.34
Q3: 21.16
Median: 8.60
Q1: 3.22
Min: -19.29

With an Interest Coverage Ratio of 150.47, VIPS demonstrates a superior capacity to service its debt, placing it well above the typical range for the Broadline Retail industry. This stems from either robust earnings or a conservative debt load.

BBY vs. VIPS: A comparison of their Interest Coverage Ratio (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Financial Strength at a Glance

Symbol	BBY	VIPS
Current Ratio (MRQ)	1.04	1.26
Quick Ratio (MRQ)	0.36	1.11
Debt-to-Equity Ratio (MRQ)	0.43	0.17
Interest Coverage Ratio (TTM)	256.43	150.47

Growth

Revenue Growth

BBY vs. VIPS: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BBY vs. VIPS: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BBY

5.01%

Specialty Retail Industry

Max: 6.48%
Q3: 2.84%
Median: 1.04%
Q1: 0.00%
Min: 0.00%

With a Dividend Yield of 5.01%, BBY offers a more attractive income stream than most of its peers in the Specialty Retail industry, signaling a strong commitment to shareholder returns.

VIPS

0.00%

Broadline Retail Industry

Max: 4.06%
Q3: 2.07%
Median: 0.37%
Q1: 0.00%
Min: 0.00%

VIPS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

BBY vs. VIPS: A comparison of their Dividend Yield (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Dividend Payout Ratio (TTM)

BBY

103.47%

Specialty Retail Industry

Max: 192.64%
Q3: 79.43%
Median: 26.55%
Q1: 0.00%
Min: 0.00%

BBY’s Dividend Payout Ratio of 103.47% is in the upper quartile for the Specialty Retail industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

VIPS

0.00%

Broadline Retail Industry

Max: 114.82%
Q3: 62.39%
Median: 28.55%
Q1: 0.00%
Min: 0.00%

VIPS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

BBY vs. VIPS: A comparison of their Dividend Payout Ratio (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Dividend at a Glance

Symbol	BBY	VIPS
Dividend Yield (TTM)	5.01%	0.00%
Dividend Payout Ratio (TTM)	103.47%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

BBY

20.67

Specialty Retail Industry

Max: 47.04
Q3: 27.74
Median: 23.51
Q1: 13.77
Min: 7.47

BBY’s P/E Ratio of 20.67 is within the middle range for the Specialty Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

VIPS

9.96

Broadline Retail Industry

Max: 62.76
Q3: 32.50
Median: 17.65
Q1: 12.08
Min: 6.87

In the lower quartile for the Broadline Retail industry, VIPS’s P/E Ratio of 9.96 suggests the stock may be undervalued compared to its peers, potentially presenting an attractive entry point for investors.

BBY vs. VIPS: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Price-to-Sales Ratio (TTM)

BBY

0.39

Specialty Retail Industry

Max: 5.77
Q3: 2.79
Median: 1.21
Q1: 0.53
Min: 0.09

In the lower quartile for the Specialty Retail industry, BBY’s P/S Ratio of 0.39 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

VIPS

0.65

Broadline Retail Industry

Max: 5.19
Q3: 3.25
Median: 2.13
Q1: 1.01
Min: 0.21

In the lower quartile for the Broadline Retail industry, VIPS’s P/S Ratio of 0.65 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

BBY vs. VIPS: A comparison of their Price-to-Sales Ratio (TTM) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Price-to-Book Ratio (MRQ)

BBY

5.15

Specialty Retail Industry

Max: 16.93
Q3: 7.92
Median: 3.98
Q1: 1.86
Min: 0.55

BBY’s P/B Ratio of 5.15 is within the conventional range for the Specialty Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

VIPS

1.40

Broadline Retail Industry

Max: 8.81
Q3: 5.19
Median: 3.42
Q1: 1.75
Min: 0.73

VIPS’s P/B Ratio of 1.40 is in the lower quartile for the Broadline Retail industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

BBY vs. VIPS: A comparison of their Price-to-Book Ratio (MRQ) against their respective Specialty Retail and Broadline Retail industry benchmarks.

Valuation at a Glance

Symbol	BBY	VIPS
Price-to-Earnings Ratio (TTM)	20.67	9.96
Price-to-Sales Ratio (TTM)	0.39	0.65
Price-to-Book Ratio (MRQ)	5.15	1.40
Price-to-Free Cash Flow Ratio (TTM)	8.32	--