BBD vs. PRU: A Head-to-Head Stock Comparison

Updated on August 19, 2025

Here’s a clear look at BBD and PRU, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

BBD trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, PRU is a standard domestic listing.

Symbol	BBD	PRU
Company Name	Banco Bradesco S.A.	Prudential Financial, Inc.
Country	Brazil	United States
GICS Sector	Financials	Financials
GICS Industry	Banks	Insurance
Market Capitalization	28.49 billion USD	37.72 billion USD
Exchange	NYSE	NYSE
Listing Date	August 2, 2002	December 13, 2001
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of BBD and PRU by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BBD vs. PRU: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	BBD	PRU
5-Day Price Return	3.83%	6.46%
13-Week Price Return	6.90%	-0.16%
26-Week Price Return	35.25%	-5.58%
52-Week Price Return	14.18%	-1.13%
Month-to-Date Return	4.77%	3.48%
Year-to-Date Return	40.74%	-9.58%
10-Day Avg. Volume	31.80M	2.09M
3-Month Avg. Volume	34.44M	1.78M
3-Month Volatility	18.80%	23.17%
Beta	1.34	1.05

Profitability

Return on Equity (TTM)

BBD

9.84%

Banks Industry

Max: 26.37%
Q3: 15.92%
Median: 12.25%
Q1: 8.69%
Min: 0.15%

BBD’s Return on Equity of 9.84% is on par with the norm for the Banks industry, indicating its profitability relative to shareholder equity is typical for the sector.

PRU

5.49%

Insurance Industry

Max: 29.03%
Q3: 18.11%
Median: 13.90%
Q1: 10.42%
Min: -0.64%

PRU’s Return on Equity of 5.49% is in the lower quartile for the Insurance industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.

BBD vs. PRU: A comparison of their Return on Equity (TTM) against their respective Banks and Insurance industry benchmarks.

Net Profit Margin (TTM)

BBD

15.40%

Banks Industry

Max: 54.20%
Q3: 35.70%
Median: 28.97%
Q1: 22.53%
Min: 6.98%

Falling into the lower quartile for the Banks industry, BBD’s Net Profit Margin of 15.40% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

PRU

2.96%

Insurance Industry

Max: 26.78%
Q3: 14.06%
Median: 9.15%
Q1: 5.48%
Min: -7.05%

Falling into the lower quartile for the Insurance industry, PRU’s Net Profit Margin of 2.96% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.

BBD vs. PRU: A comparison of their Net Profit Margin (TTM) against their respective Banks and Insurance industry benchmarks.

Operating Profit Margin (TTM)

BBD

17.55%

Banks Industry

Max: 63.35%
Q3: 44.59%
Median: 37.24%
Q1: 28.25%
Min: 13.37%

BBD’s Operating Profit Margin of 17.55% is in the lower quartile for the Banks industry. This indicates weaker profitability from core operations, which may stem from inefficiencies or competitive pressures on pricing.

PRU

3.74%

Insurance Industry

Max: 35.49%
Q3: 19.49%
Median: 14.35%
Q1: 8.53%
Min: -5.25%

In the Insurance industry, Operating Profit Margin is often not the primary measure of operational efficiency.

BBD vs. PRU: A comparison of their Operating Profit Margin (TTM) against their respective Banks and Insurance industry benchmarks.

Profitability at a Glance

Symbol	BBD	PRU
Return on Equity (TTM)	9.84%	5.49%
Return on Assets (TTM)	0.81%	0.22%
Net Profit Margin (TTM)	15.40%	2.96%
Operating Profit Margin (TTM)	17.55%	3.74%
Gross Profit Margin (TTM)	--	--

Financial Strength

Current Ratio (MRQ)

BBD

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

For the Banks industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

PRU

Insurance Industry

Max: 2.97
Q3: 1.33
Median: 0.55
Q1: 0.15
Min: 0.00

For the Insurance industry, the Current Ratio is often not the most suitable measure of short-term liquidity.

BBD vs. PRU: A comparison of their Current Ratio (MRQ) against their respective Banks and Insurance industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BBD

4.06

Banks Industry

Max: 4.75
Q3: 2.62
Median: 1.02
Q1: 0.39
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Banks industry.

PRU

0.71

Insurance Industry

Max: 1.25
Q3: 0.65
Median: 0.34
Q1: 0.22
Min: 0.00

The Debt-to-Equity Ratio is often not the primary focus for assessing leverage in the Insurance industry.

BBD vs. PRU: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Banks and Insurance industry benchmarks.

Interest Coverage Ratio (TTM)

BBD

Banks Industry

Max: --
Q3: --
Median: --
Q1: --
Min: --

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Banks industry.

PRU

Insurance Industry

Max: 43.68
Q3: 20.84
Median: 9.56
Q1: 3.34
Min: -5.73

The Interest Coverage Ratio is often not a primary indicator of debt servicing capacity in the Insurance industry.

BBD vs. PRU: A comparison of their Interest Coverage Ratio (TTM) against their respective Banks and Insurance industry benchmarks.

Financial Strength at a Glance

Symbol	BBD	PRU
Current Ratio (MRQ)	--	--
Quick Ratio (MRQ)	--	--
Debt-to-Equity Ratio (MRQ)	4.06	0.71
Interest Coverage Ratio (TTM)	--	--

Growth

Revenue Growth

BBD vs. PRU: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BBD vs. PRU: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BBD

6.25%

Banks Industry

Max: 10.27%
Q3: 5.83%
Median: 3.81%
Q1: 2.50%
Min: 0.00%

With a Dividend Yield of 6.25%, BBD offers a more attractive income stream than most of its peers in the Banks industry, signaling a strong commitment to shareholder returns.

PRU

5.10%

Insurance Industry

Max: 8.23%
Q3: 4.54%
Median: 3.42%
Q1: 1.97%
Min: 0.00%

With a Dividend Yield of 5.10%, PRU offers a more attractive income stream than most of its peers in the Insurance industry, signaling a strong commitment to shareholder returns.

BBD vs. PRU: A comparison of their Dividend Yield (TTM) against their respective Banks and Insurance industry benchmarks.

Dividend Payout Ratio (TTM)

BBD

40.21%

Banks Industry

Max: 147.07%
Q3: 80.55%
Median: 54.40%
Q1: 35.71%
Min: 0.00%

BBD’s Dividend Payout Ratio of 40.21% is within the typical range for the Banks industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

PRU

85.37%

Insurance Industry

Max: 168.02%
Q3: 85.57%
Median: 50.71%
Q1: 22.04%
Min: 0.00%

PRU’s Dividend Payout Ratio of 85.37% is within the typical range for the Insurance industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

BBD vs. PRU: A comparison of their Dividend Payout Ratio (TTM) against their respective Banks and Insurance industry benchmarks.

Dividend at a Glance

Symbol	BBD	PRU
Dividend Yield (TTM)	6.25%	5.10%
Dividend Payout Ratio (TTM)	40.21%	85.37%

Valuation

Price-to-Earnings Ratio (TTM)

BBD

10.12

Banks Industry

Max: 20.05
Q3: 12.65
Median: 10.21
Q1: 7.54
Min: 2.74

BBD’s P/E Ratio of 10.12 is within the middle range for the Banks industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

PRU

22.92

Insurance Industry

Max: 28.91
Q3: 17.76
Median: 13.63
Q1: 10.02
Min: 2.89

A P/E Ratio of 22.92 places PRU in the upper quartile for the Insurance industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

BBD vs. PRU: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Banks and Insurance industry benchmarks.

Price-to-Sales Ratio (TTM)

BBD

1.03

Banks Industry

Max: 5.06
Q3: 2.98
Median: 2.24
Q1: 1.59
Min: 0.45

The P/S Ratio is often not a primary valuation tool in the Banks industry.

PRU

0.68

Insurance Industry

Max: 3.72
Q3: 1.98
Median: 1.23
Q1: 0.81
Min: 0.23

In the lower quartile for the Insurance industry, PRU’s P/S Ratio of 0.68 indicates its revenue is valued more conservatively than most of its peers. This could present a compelling opportunity if the market has overlooked its sales-generating capabilities.

BBD vs. PRU: A comparison of their Price-to-Sales Ratio (TTM) against their respective Banks and Insurance industry benchmarks.

Price-to-Book Ratio (MRQ)

BBD

0.77

Banks Industry

Max: 2.18
Q3: 1.36
Median: 1.09
Q1: 0.81
Min: 0.20

BBD’s P/B Ratio of 0.77 is in the lower quartile for the Banks industry. From a value investing perspective, this is favorable, as it suggests the stock is trading at a discount to its net asset value and may offer a greater margin of safety.

PRU

1.24

Insurance Industry

Max: 4.37
Q3: 2.48
Median: 1.68
Q1: 1.19
Min: 0.19

PRU’s P/B Ratio of 1.24 is within the conventional range for the Insurance industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

BBD vs. PRU: A comparison of their Price-to-Book Ratio (MRQ) against their respective Banks and Insurance industry benchmarks.

Valuation at a Glance

Symbol	BBD	PRU
Price-to-Earnings Ratio (TTM)	10.12	22.92
Price-to-Sales Ratio (TTM)	1.03	0.68
Price-to-Book Ratio (MRQ)	0.77	1.24
Price-to-Free Cash Flow Ratio (TTM)	1.43	8.15