BABA vs. YUM: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at BABA and YUM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
BABA trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, YUM is a standard domestic listing.
| Symbol | BABA | YUM |
|---|---|---|
| Company Name | Alibaba Group Holding Limited | Yum! Brands, Inc. |
| Country | Hong Kong | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Broadline Retail | Hotels, Restaurants & Leisure |
| Market Capitalization | 302.48 billion USD | 40.18 billion USD |
| Exchange | NYSE | NYSE |
| Listing Date | September 19, 2014 | September 17, 1997 |
| Security Type | ADR | Common Stock |
Historical Performance
This chart compares the performance of BABA and YUM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | BABA | YUM |
|---|---|---|
| 5-Day Price Return | 4.88% | 1.56% |
| 13-Week Price Return | -4.29% | -1.37% |
| 26-Week Price Return | 26.38% | 0.54% |
| 52-Week Price Return | 56.79% | 6.75% |
| Month-to-Date Return | 5.16% | 0.44% |
| Year-to-Date Return | 49.62% | 7.92% |
| 10-Day Avg. Volume | 11.40M | 2.54M |
| 3-Month Avg. Volume | 16.86M | 2.14M |
| 3-Month Volatility | 38.28% | 20.23% |
| Beta | 0.11 | 0.73 |
Profitability
Return on Equity (TTM)
BABA
13.27%
Broadline Retail Industry
- Max
- 49.17%
- Q3
- 28.98%
- Median
- 19.22%
- Q1
- 10.86%
- Min
- -11.14%
BABA’s Return on Equity of 13.27% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
YUM
117.64%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
YUM’s Return on Equity of 117.64% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
BABA
12.99%
Broadline Retail Industry
- Max
- 19.78%
- Q3
- 11.90%
- Median
- 8.63%
- Q1
- 5.21%
- Min
- 0.82%
A Net Profit Margin of 12.99% places BABA in the upper quartile for the Broadline Retail industry, signifying strong profitability and more effective cost management than most of its peers.
YUM
18.11%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 18.11% places YUM in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
BABA
14.14%
Broadline Retail Industry
- Max
- 27.23%
- Q3
- 15.96%
- Median
- 11.13%
- Q1
- 8.31%
- Min
- 1.77%
BABA’s Operating Profit Margin of 14.14% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.
YUM
30.93%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 30.93% places YUM in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | BABA | YUM |
|---|---|---|
| Return on Equity (TTM) | 13.27% | 117.64% |
| Return on Assets (TTM) | 7.19% | 21.40% |
| Net Profit Margin (TTM) | 12.99% | 18.11% |
| Operating Profit Margin (TTM) | 14.14% | 30.93% |
| Gross Profit Margin (TTM) | 39.95% | 46.48% |
Financial Strength
Current Ratio (MRQ)
BABA
1.55
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.42
- Median
- 1.49
- Q1
- 1.22
- Min
- 0.67
BABA’s Current Ratio of 1.55 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.
YUM
0.82
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
YUM’s Current Ratio of 0.82 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
BABA
0.23
Broadline Retail Industry
- Max
- 2.14
- Q3
- 1.34
- Median
- 0.63
- Q1
- 0.27
- Min
- 0.00
Falling into the lower quartile for the Broadline Retail industry, BABA’s Debt-to-Equity Ratio of 0.23 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
YUM
30.97
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 30.97, YUM operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
BABA
9.56
Broadline Retail Industry
- Max
- 37.34
- Q3
- 20.63
- Median
- 11.28
- Q1
- 4.22
- Min
- -19.29
BABA’s Interest Coverage Ratio of 9.56 is positioned comfortably within the norm for the Broadline Retail industry, indicating a standard and healthy capacity to cover its interest payments.
YUM
4.68
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
YUM’s Interest Coverage Ratio of 4.68 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.
Financial Strength at a Glance
| Symbol | BABA | YUM |
|---|---|---|
| Current Ratio (MRQ) | 1.55 | 0.82 |
| Quick Ratio (MRQ) | 1.08 | 0.64 |
| Debt-to-Equity Ratio (MRQ) | 0.23 | 30.97 |
| Interest Coverage Ratio (TTM) | 9.56 | 4.68 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
BABA
2.85%
Broadline Retail Industry
- Max
- 5.46%
- Q3
- 2.38%
- Median
- 0.43%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 2.85%, BABA offers a more attractive income stream than most of its peers in the Broadline Retail industry, signaling a strong commitment to shareholder returns.
YUM
1.91%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
YUM’s Dividend Yield of 1.91% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
BABA
103.01%
Broadline Retail Industry
- Max
- 131.17%
- Q3
- 63.48%
- Median
- 29.43%
- Q1
- 0.00%
- Min
- 0.00%
BABA’s Dividend Payout Ratio of 103.01% is in the upper quartile for the Broadline Retail industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
YUM
53.77%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
YUM’s Dividend Payout Ratio of 53.77% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | BABA | YUM |
|---|---|---|
| Dividend Yield (TTM) | 2.85% | 1.91% |
| Dividend Payout Ratio (TTM) | 103.01% | 53.77% |
Valuation
Price-to-Earnings Ratio (TTM)
BABA
15.70
Broadline Retail Industry
- Max
- 66.12
- Q3
- 35.17
- Median
- 16.29
- Q1
- 10.47
- Min
- 5.94
BABA’s P/E Ratio of 15.70 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
YUM
28.18
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
YUM’s P/E Ratio of 28.18 is within the middle range for the Hotels, Restaurants & Leisure industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Price-to-Sales Ratio (TTM)
BABA
2.04
Broadline Retail Industry
- Max
- 5.40
- Q3
- 3.33
- Median
- 2.04
- Q1
- 0.80
- Min
- 0.16
BABA’s P/S Ratio of 2.04 aligns with the market consensus for the Broadline Retail industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
YUM
5.10
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
YUM’s P/S Ratio of 5.10 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
BABA
2.23
Broadline Retail Industry
- Max
- 9.06
- Q3
- 5.22
- Median
- 3.48
- Q1
- 1.90
- Min
- 0.74
BABA’s P/B Ratio of 2.23 is within the conventional range for the Broadline Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
YUM
208.10
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 208.10, YUM’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | BABA | YUM |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 15.70 | 28.18 |
| Price-to-Sales Ratio (TTM) | 2.04 | 5.10 |
| Price-to-Book Ratio (MRQ) | 2.23 | 208.10 |
| Price-to-Free Cash Flow Ratio (TTM) | 26.22 | 26.29 |