BABA vs. VIK: A Head-to-Head Stock Comparison

Updated on August 21, 2025

Here’s a clear look at BABA and VIK, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

BABA trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, VIK is a standard domestic listing.

Symbol	BABA	VIK
Company Name	Alibaba Group Holding Limited	Viking Holdings Ltd
Country	Hong Kong	Bermuda
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Broadline Retail	Hotels, Restaurants & Leisure
Market Capitalization	302.48 billion USD	26.59 billion USD
Exchange	NYSE	NYSE
Listing Date	September 19, 2014	May 1, 2024
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of BABA and VIK by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BABA vs. VIK: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	BABA	VIK
5-Day Price Return	4.88%	-0.70%
13-Week Price Return	-4.29%	32.66%
26-Week Price Return	26.38%	12.34%
52-Week Price Return	56.79%	74.99%
Month-to-Date Return	5.16%	-1.57%
Year-to-Date Return	49.62%	31.18%
10-Day Avg. Volume	11.40M	2.48M
3-Month Avg. Volume	16.86M	3.13M
3-Month Volatility	38.28%	28.88%
Beta	0.11	1.39

Profitability

Return on Equity (TTM)

BABA

13.27%

Broadline Retail Industry

Max: 49.17%
Q3: 28.98%
Median: 19.22%
Q1: 10.86%
Min: -11.14%

BABA’s Return on Equity of 13.27% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

VIK

Hotels, Restaurants & Leisure Industry

Max: 83.01%
Q3: 39.51%
Median: 17.38%
Q1: 5.32%
Min: -45.92%

Return on Equity data for VIK is currently unavailable.

BABA vs. VIK: A comparison of their Return on Equity (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Net Profit Margin (TTM)

BABA

12.99%

Broadline Retail Industry

Max: 19.78%
Q3: 11.90%
Median: 8.63%
Q1: 5.21%
Min: 0.82%

A Net Profit Margin of 12.99% places BABA in the upper quartile for the Broadline Retail industry, signifying strong profitability and more effective cost management than most of its peers.

VIK

9.82%

Hotels, Restaurants & Leisure Industry

Max: 26.45%
Q3: 14.67%
Median: 8.69%
Q1: 3.34%
Min: -11.30%

VIK’s Net Profit Margin of 9.82% is aligned with the median group of its peers in the Hotels, Restaurants & Leisure industry. This indicates its ability to convert revenue into profit is typical for the sector.

BABA vs. VIK: A comparison of their Net Profit Margin (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Operating Profit Margin (TTM)

BABA

14.14%

Broadline Retail Industry

Max: 27.23%
Q3: 15.96%
Median: 11.13%
Q1: 8.31%
Min: 1.77%

BABA’s Operating Profit Margin of 14.14% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.

VIK

20.61%

Hotels, Restaurants & Leisure Industry

Max: 38.76%
Q3: 21.15%
Median: 14.20%
Q1: 6.43%
Min: -14.56%

VIK’s Operating Profit Margin of 20.61% is around the midpoint for the Hotels, Restaurants & Leisure industry, indicating that its efficiency in managing core business operations is typical for the sector.

BABA vs. VIK: A comparison of their Operating Profit Margin (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Profitability at a Glance

Symbol	BABA	VIK
Return on Equity (TTM)	13.27%	--
Return on Assets (TTM)	7.19%	5.50%
Net Profit Margin (TTM)	12.99%	9.82%
Operating Profit Margin (TTM)	14.14%	20.61%
Gross Profit Margin (TTM)	39.95%	41.88%

Financial Strength

Current Ratio (MRQ)

BABA

1.55

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.49
Q1: 1.22
Min: 0.67

BABA’s Current Ratio of 1.55 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.

VIK

0.63

Hotels, Restaurants & Leisure Industry

Max: 2.68
Q3: 1.62
Median: 1.11
Q1: 0.74
Min: 0.19

VIK’s Current Ratio of 0.63 falls into the lower quartile for the Hotels, Restaurants & Leisure industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

BABA vs. VIK: A comparison of their Current Ratio (MRQ) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BABA

0.23

Broadline Retail Industry

Max: 2.14
Q3: 1.34
Median: 0.63
Q1: 0.27
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, BABA’s Debt-to-Equity Ratio of 0.23 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

VIK

Hotels, Restaurants & Leisure Industry

Max: 9.88
Q3: 4.54
Median: 1.52
Q1: 0.27
Min: 0.00

Debt-to-Equity Ratio data for VIK is currently unavailable.

BABA vs. VIK: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Interest Coverage Ratio (TTM)

BABA

9.56

Broadline Retail Industry

Max: 37.34
Q3: 20.63
Median: 11.28
Q1: 4.22
Min: -19.29

BABA’s Interest Coverage Ratio of 9.56 is positioned comfortably within the norm for the Broadline Retail industry, indicating a standard and healthy capacity to cover its interest payments.

VIK

1.28

Hotels, Restaurants & Leisure Industry

Max: 26.88
Q3: 11.95
Median: 3.87
Q1: 1.19
Min: -11.84

VIK’s Interest Coverage Ratio of 1.28 is positioned comfortably within the norm for the Hotels, Restaurants & Leisure industry, indicating a standard and healthy capacity to cover its interest payments.

BABA vs. VIK: A comparison of their Interest Coverage Ratio (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Financial Strength at a Glance

Symbol	BABA	VIK
Current Ratio (MRQ)	1.55	0.63
Quick Ratio (MRQ)	1.08	0.60
Debt-to-Equity Ratio (MRQ)	0.23	--
Interest Coverage Ratio (TTM)	9.56	1.28

Growth

Revenue Growth

BABA vs. VIK: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BABA vs. VIK: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BABA

2.85%

Broadline Retail Industry

Max: 5.46%
Q3: 2.38%
Median: 0.43%
Q1: 0.00%
Min: 0.00%

With a Dividend Yield of 2.85%, BABA offers a more attractive income stream than most of its peers in the Broadline Retail industry, signaling a strong commitment to shareholder returns.

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 5.88%
Q3: 2.37%
Median: 0.68%
Q1: 0.00%
Min: 0.00%

VIK currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

BABA vs. VIK: A comparison of their Dividend Yield (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Dividend Payout Ratio (TTM)

BABA

103.01%

Broadline Retail Industry

Max: 131.17%
Q3: 63.48%
Median: 29.43%
Q1: 0.00%
Min: 0.00%

BABA’s Dividend Payout Ratio of 103.01% is in the upper quartile for the Broadline Retail industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

VIK

0.00%

Hotels, Restaurants & Leisure Industry

Max: 127.31%
Q3: 56.79%
Median: 19.58%
Q1: 0.00%
Min: 0.00%

VIK has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

BABA vs. VIK: A comparison of their Dividend Payout Ratio (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Dividend at a Glance

Symbol	BABA	VIK
Dividend Yield (TTM)	2.85%	0.00%
Dividend Payout Ratio (TTM)	103.01%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

BABA

15.70

Broadline Retail Industry

Max: 66.12
Q3: 35.17
Median: 16.29
Q1: 10.47
Min: 5.94

BABA’s P/E Ratio of 15.70 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

VIK

49.13

Hotels, Restaurants & Leisure Industry

Max: 59.44
Q3: 33.98
Median: 22.25
Q1: 15.53
Min: 7.61

A P/E Ratio of 49.13 places VIK in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

BABA vs. VIK: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Price-to-Sales Ratio (TTM)

BABA

2.04

Broadline Retail Industry

Max: 5.40
Q3: 3.33
Median: 2.04
Q1: 0.80
Min: 0.16

BABA’s P/S Ratio of 2.04 aligns with the market consensus for the Broadline Retail industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

VIK

4.82

Hotels, Restaurants & Leisure Industry

Max: 7.74
Q3: 3.88
Median: 2.05
Q1: 1.19
Min: 0.17

VIK’s P/S Ratio of 4.82 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

BABA vs. VIK: A comparison of their Price-to-Sales Ratio (TTM) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Price-to-Book Ratio (MRQ)

BABA

2.23

Broadline Retail Industry

Max: 9.06
Q3: 5.22
Median: 3.48
Q1: 1.90
Min: 0.74

BABA’s P/B Ratio of 2.23 is within the conventional range for the Broadline Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

VIK

Hotels, Restaurants & Leisure Industry

Max: 20.90
Q3: 9.78
Median: 4.29
Q1: 2.22
Min: 0.47

P/B Ratio data for VIK is currently unavailable.

BABA vs. VIK: A comparison of their Price-to-Book Ratio (MRQ) against their respective Broadline Retail and Hotels, Restaurants & Leisure industry benchmarks.

Valuation at a Glance

Symbol	BABA	VIK
Price-to-Earnings Ratio (TTM)	15.70	49.13
Price-to-Sales Ratio (TTM)	2.04	4.82
Price-to-Book Ratio (MRQ)	2.23	--
Price-to-Free Cash Flow Ratio (TTM)	26.22	18.74