BABA vs. ONON: A Head-to-Head Stock Comparison

Updated on August 22, 2025

Here’s a clear look at BABA and ONON, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

BABA trades as an American Depositary Receipt (ADR), offering U.S. investors a convenient way to access its foreign-listed shares. In contrast, ONON is a standard domestic listing.

Symbol	BABA	ONON
Company Name	Alibaba Group Holding Limited	On Holding AG
Country	Hong Kong	Switzerland
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry	Broadline Retail	Textiles, Apparel & Luxury Goods
Market Capitalization	287.31 billion USD	14.77 billion USD
Exchange	NYSE	NYSE
Listing Date	September 19, 2014	September 15, 2021
Security Type	ADR	Common Stock

Historical Performance

This chart compares the performance of BABA and ONON by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

BABA vs. ONON: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	BABA	ONON
5-Day Price Return	-2.28%	2.33%
13-Week Price Return	-2.82%	-24.59%
26-Week Price Return	-0.04%	-13.61%
52-Week Price Return	42.40%	6.57%
Month-to-Date Return	-0.95%	-6.86%
Year-to-Date Return	40.92%	-17.40%
10-Day Avg. Volume	11.26M	10.60M
3-Month Avg. Volume	14.09M	5.65M
3-Month Volatility	33.97%	39.21%
Beta	0.11	2.27

Profitability

Return on Equity (TTM)

BABA

13.27%

Broadline Retail Industry

Max: 49.17%
Q3: 28.98%
Median: 19.22%
Q1: 10.86%
Min: -11.14%

BABA’s Return on Equity of 13.27% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

ONON

15.64%

Textiles, Apparel & Luxury Goods Industry

Max: 53.33%
Q3: 26.13%
Median: 18.47%
Q1: 7.99%
Min: -10.49%

ONON’s Return on Equity of 15.64% is on par with the norm for the Textiles, Apparel & Luxury Goods industry, indicating its profitability relative to shareholder equity is typical for the sector.

BABA vs. ONON: A comparison of their Return on Equity (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Net Profit Margin (TTM)

BABA

12.99%

Broadline Retail Industry

Max: 19.78%
Q3: 11.90%
Median: 8.63%
Q1: 5.21%
Min: 0.82%

A Net Profit Margin of 12.99% places BABA in the upper quartile for the Broadline Retail industry, signifying strong profitability and more effective cost management than most of its peers.

ONON

8.24%

Textiles, Apparel & Luxury Goods Industry

Max: 23.35%
Q3: 13.49%
Median: 8.45%
Q1: 4.18%
Min: -3.90%

ONON’s Net Profit Margin of 8.24% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.

BABA vs. ONON: A comparison of their Net Profit Margin (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Operating Profit Margin (TTM)

BABA

14.14%

Broadline Retail Industry

Max: 27.23%
Q3: 15.96%
Median: 11.13%
Q1: 8.31%
Min: 1.77%

BABA’s Operating Profit Margin of 14.14% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.

ONON

9.86%

Textiles, Apparel & Luxury Goods Industry

Max: 29.47%
Q3: 20.87%
Median: 13.00%
Q1: 7.02%
Min: -3.59%

ONON’s Operating Profit Margin of 9.86% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.

BABA vs. ONON: A comparison of their Operating Profit Margin (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Profitability at a Glance

Symbol	BABA	ONON
Return on Equity (TTM)	13.27%	15.64%
Return on Assets (TTM)	7.19%	9.34%
Net Profit Margin (TTM)	12.99%	8.24%
Operating Profit Margin (TTM)	14.14%	9.86%
Gross Profit Margin (TTM)	39.95%	60.62%

Financial Strength

Current Ratio (MRQ)

BABA

1.55

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.49
Q1: 1.22
Min: 0.67

BABA’s Current Ratio of 1.55 aligns with the median group of the Broadline Retail industry, indicating that its short-term liquidity is in line with its sector peers.

ONON

2.80

Textiles, Apparel & Luxury Goods Industry

Max: 3.91
Q3: 2.49
Median: 1.89
Q1: 1.43
Min: 0.80

ONON’s Current Ratio of 2.80 is in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This signifies a strong liquidity position, suggesting the company is well-equipped to cover its immediate liabilities compared to its peers.

BABA vs. ONON: A comparison of their Current Ratio (MRQ) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Debt-to-Equity Ratio (MRQ)

BABA

0.23

Broadline Retail Industry

Max: 2.14
Q3: 1.34
Median: 0.63
Q1: 0.27
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, BABA’s Debt-to-Equity Ratio of 0.23 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

ONON

0.23

Textiles, Apparel & Luxury Goods Industry

Max: 2.67
Q3: 1.29
Median: 0.59
Q1: 0.24
Min: 0.00

Falling into the lower quartile for the Textiles, Apparel & Luxury Goods industry, ONON’s Debt-to-Equity Ratio of 0.23 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

BABA vs. ONON: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Interest Coverage Ratio (TTM)

BABA

9.56

Broadline Retail Industry

Max: 37.34
Q3: 20.63
Median: 11.28
Q1: 4.22
Min: -19.29

BABA’s Interest Coverage Ratio of 9.56 is positioned comfortably within the norm for the Broadline Retail industry, indicating a standard and healthy capacity to cover its interest payments.

ONON

1.62

Textiles, Apparel & Luxury Goods Industry

Max: 57.00
Q3: 35.85
Median: 9.20
Q1: 4.29
Min: -32.49

In the lower quartile for the Textiles, Apparel & Luxury Goods industry, ONON’s Interest Coverage Ratio of 1.62 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.

BABA vs. ONON: A comparison of their Interest Coverage Ratio (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Financial Strength at a Glance

Symbol	BABA	ONON
Current Ratio (MRQ)	1.55	2.80
Quick Ratio (MRQ)	1.08	2.18
Debt-to-Equity Ratio (MRQ)	0.23	0.23
Interest Coverage Ratio (TTM)	9.56	1.62

Growth

Revenue Growth

BABA vs. ONON: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

BABA vs. ONON: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

BABA

2.79%

Broadline Retail Industry

Max: 5.46%
Q3: 2.38%
Median: 0.43%
Q1: 0.00%
Min: 0.00%

With a Dividend Yield of 2.79%, BABA offers a more attractive income stream than most of its peers in the Broadline Retail industry, signaling a strong commitment to shareholder returns.

ONON

0.00%

Textiles, Apparel & Luxury Goods Industry

Max: 6.59%
Q3: 3.60%
Median: 2.59%
Q1: 0.95%
Min: 0.00%

ONON currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

BABA vs. ONON: A comparison of their Dividend Yield (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend Payout Ratio (TTM)

BABA

103.01%

Broadline Retail Industry

Max: 131.17%
Q3: 63.48%
Median: 29.43%
Q1: 0.00%
Min: 0.00%

BABA’s Dividend Payout Ratio of 103.01% is in the upper quartile for the Broadline Retail industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.

ONON

0.00%

Textiles, Apparel & Luxury Goods Industry

Max: 195.44%
Q3: 106.47%
Median: 58.77%
Q1: 36.52%
Min: 0.00%

ONON has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

BABA vs. ONON: A comparison of their Dividend Payout Ratio (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Dividend at a Glance

Symbol	BABA	ONON
Dividend Yield (TTM)	2.79%	0.00%
Dividend Payout Ratio (TTM)	103.01%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

BABA

16.04

Broadline Retail Industry

Max: 66.12
Q3: 35.17
Median: 16.29
Q1: 10.47
Min: 5.94

BABA’s P/E Ratio of 16.04 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

ONON

56.39

Textiles, Apparel & Luxury Goods Industry

Max: 63.29
Q3: 34.64
Median: 18.01
Q1: 13.88
Min: 6.04

A P/E Ratio of 56.39 places ONON in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

BABA vs. ONON: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Sales Ratio (TTM)

BABA

2.08

Broadline Retail Industry

Max: 5.40
Q3: 3.33
Median: 2.04
Q1: 0.80
Min: 0.16

BABA’s P/S Ratio of 2.08 aligns with the market consensus for the Broadline Retail industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.

ONON

4.65

Textiles, Apparel & Luxury Goods Industry

Max: 5.46
Q3: 3.13
Median: 1.72
Q1: 0.83
Min: 0.26

ONON’s P/S Ratio of 4.65 is in the upper echelon for the Textiles, Apparel & Luxury Goods industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

BABA vs. ONON: A comparison of their Price-to-Sales Ratio (TTM) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Price-to-Book Ratio (MRQ)

BABA

2.23

Broadline Retail Industry

Max: 9.06
Q3: 5.22
Median: 3.48
Q1: 1.90
Min: 0.74

BABA’s P/B Ratio of 2.23 is within the conventional range for the Broadline Retail industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.

ONON

7.87

Textiles, Apparel & Luxury Goods Industry

Max: 9.76
Q3: 6.00
Median: 3.26
Q1: 1.97
Min: 0.69

ONON’s P/B Ratio of 7.87 is in the upper tier for the Textiles, Apparel & Luxury Goods industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

BABA vs. ONON: A comparison of their Price-to-Book Ratio (MRQ) against their respective Broadline Retail and Textiles, Apparel & Luxury Goods industry benchmarks.

Valuation at a Glance

Symbol	BABA	ONON
Price-to-Earnings Ratio (TTM)	16.04	56.39
Price-to-Sales Ratio (TTM)	2.08	4.65
Price-to-Book Ratio (MRQ)	2.23	7.87
Price-to-Free Cash Flow Ratio (TTM)	26.78	26.43