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AUR vs. NOW: A Head-to-Head Stock Comparison

Updated

Here’s a clear look at AUR and NOW, comparing key factors like performance, valuation metrics, dividends, and financial strength. It’s built for investors or anyone curious to see how these two stocks match up.

Company Overview

NOW stands out with 210.73 billion USD in market value—about 19.66× AUR’s market cap of 10.72 billion USD.

AUR’s beta of 2.77 points to much larger expected swings compared to NOW’s calmer 0.97, suggesting both higher upside and downside potential.

SymbolAURNOW
Company NameAurora Innovation, Inc.ServiceNow, Inc.
CountryUSUS
SectorTechnologyTechnology
IndustryInformation Technology ServicesSoftware - Application
CEOMr. Christopher Urmson Ph.D.Mr. William R. McDermott
Price6.06 USD1,018 USD
Market Cap10.72 billion USD210.73 billion USD
Beta2.770.97
ExchangeNASDAQNYSE
IPO DateMay 10, 2021June 29, 2012
ADRNoNo

Performance Comparison

This chart compares the performance of AUR and NOW over the past year by tracking the growth of an initial $10,000 investment in each (starting one year ago).

Hover over the lines to see the investment’s value and total return (%) at specific dates.

Data is adjusted for dividends and splits.

Valuation Metrics Comparison

The section examines key financial ratios to assess the valuation of AUR and NOW based on earnings, cash flow, sales, and book value. Pay attention to the following notable points where extreme values stand out.

  • AUR has a negative P/E (-13.36) due to recent losses. In contrast, NOW commands a premium multiple of 136.89, signaling strong market confidence in its future earnings growth to justify this high valuation.
  • AUR has a negative Price-to-Free Cash Flow ratio of -16.83, signaling it consumed more cash than it produced over the last year—an important liquidity warning. In contrast, NOW (P/FCF 57.39) indicates positive free cash flow generation.
SymbolAURNOW
Price-to-Earnings Ratio (P/E, TTM)-13.36136.89
Forward PEG Ratio (TTM)0.517.31
Price-to-Sales Ratio (P/S, TTM)0.0018.37
Price-to-Book Ratio (P/B, TTM)5.9220.77
Price-to-Free Cash Flow Ratio (P/FCF, TTM)-16.8357.39
EV-to-EBITDA (TTM)-13.5389.79
EV-to-Sales (TTM)0.0018.29
EV-to-Free Cash Flow (TTM)-16.7457.12

Dividend Comparison

Neither AUR nor NOW currently pays a dividend yield; this often indicates they are reinvesting earnings for growth, prioritizing long-term expansion over immediate cash returns to shareholders.

SymbolAURNOW
Dividend Yield (TTM)0.00%0.00%

Financial Strength Metrics Comparison

This section dives into the financial resilience of AUR and NOW, spotlighting key metrics like liquidity, leverage, and debt coverage. Check out the standout observations below where notable differences or extremes pop up.

  • AUR shows “--” for interest coverage, hinting at negligible interest costs, whereas NOW (at 64.48) covers its interest obligations.
SymbolAURNOW
Current Ratio (TTM)9.541.12
Quick Ratio (TTM)9.541.12
Debt-to-Equity Ratio (TTM)0.060.24
Debt-to-Assets Ratio (TTM)0.060.11
Interest Coverage Ratio (TTM)--64.48