AUR vs. HUBS: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AUR and HUBS, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
HUBS’s market capitalization of 29.58 billion USD is significantly greater than AUR’s 9.37 billion USD, highlighting its more substantial market valuation.
AUR’s beta of 2.60 points to significantly higher volatility compared to HUBS (beta: 1.70), suggesting AUR has greater potential for both gains and losses relative to market movements.
| Symbol | AUR | HUBS |
|---|---|---|
| Company Name | Aurora Innovation, Inc. | HubSpot, Inc. |
| Country | US | US |
| Sector | Technology | Technology |
| Industry | Information Technology Services | Software - Application |
| CEO | Christopher Urmson | Yamini Rangan |
| Price | 5.3 USD | 560.86 USD |
| Market Cap | 9.37 billion USD | 29.58 billion USD |
| Beta | 2.60 | 1.70 |
| Exchange | NASDAQ | NYSE |
| IPO Date | May 10, 2021 | October 9, 2014 |
| ADR | No | No |
Historical Performance
This chart compares the performance of AUR and HUBS by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
AUR
-42.79%
Information Technology Services Industry
- Max
- 47.24%
- Q3
- 23.27%
- Median
- 12.85%
- Q1
- 2.22%
- Min
- -26.63%
AUR has a negative Return on Equity of -42.79%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
HUBS
-1.27%
Software - Application Industry
- Max
- 59.01%
- Q3
- 17.85%
- Median
- 4.73%
- Q1
- -10.56%
- Min
- -52.94%
HUBS has a negative Return on Equity of -1.27%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Return on Invested Capital
AUR
-40.98%
Information Technology Services Industry
- Max
- 28.29%
- Q3
- 13.19%
- Median
- 7.24%
- Q1
- 0.23%
- Min
- -18.82%
AUR has a negative Return on Invested Capital of -40.98%. This indicates that its operations are failing to generate a profit on the total capital invested, signaling significant inefficiency or value destruction.
HUBS
-0.18%
Software - Application Industry
- Max
- 35.07%
- Q3
- 9.72%
- Median
- 0.76%
- Q1
- -8.68%
- Min
- -34.12%
HUBS has a negative Return on Invested Capital of -0.18%. This indicates that its operations are failing to generate a profit on the total capital invested, signaling significant inefficiency or value destruction.
Net Profit Margin
AUR
--
Information Technology Services Industry
- Max
- 20.47%
- Q3
- 11.62%
- Median
- 5.97%
- Q1
- 1.89%
- Min
- -4.62%
Net Profit Margin data for AUR is currently unavailable.
HUBS
-0.85%
Software - Application Industry
- Max
- 48.14%
- Q3
- 16.07%
- Median
- 1.83%
- Q1
- -9.60%
- Min
- -45.64%
HUBS has a negative Net Profit Margin of -0.85%, indicating the company is operating at a net loss as its expenses exceeded its revenues.
Operating Profit Margin
AUR
--
Information Technology Services Industry
- Max
- 29.42%
- Q3
- 14.75%
- Median
- 8.92%
- Q1
- 2.62%
- Min
- -11.92%
Operating Profit Margin data for AUR is currently unavailable.
HUBS
-2.60%
Software - Application Industry
- Max
- 51.67%
- Q3
- 15.35%
- Median
- 1.79%
- Q1
- -12.42%
- Min
- -45.17%
HUBS has a negative Operating Profit Margin of -2.60%. This signifies the company is unprofitable at the operational level, as its core business expenses exceed its revenue.
Profitability at a Glance
| Symbol | AUR | HUBS |
|---|---|---|
| Return on Equity (TTM) | -42.79% | -1.27% |
| Return on Assets (TTM) | -38.19% | -0.59% |
| Return on Invested Capital (TTM) | -40.98% | -0.18% |
| Net Profit Margin (TTM) | -- | -0.85% |
| Operating Profit Margin (TTM) | -- | -2.60% |
| Gross Profit Margin (TTM) | -- | 84.83% |
Financial Strength
Current Ratio
AUR
9.54
Information Technology Services Industry
- Max
- 3.41
- Q3
- 2.37
- Median
- 1.58
- Q1
- 1.20
- Min
- 0.00
AUR’s Current Ratio of 9.54 is exceptionally high, placing it well outside the typical range for the Information Technology Services industry. This indicates a very strong liquidity position, though such a high ratio may also suggest that the company is not using its assets efficiently to generate profits.
HUBS
1.66
Software - Application Industry
- Max
- 5.09
- Q3
- 2.84
- Median
- 1.70
- Q1
- 1.12
- Min
- 0.04
HUBS’s Current Ratio of 1.66 aligns with the median group of the Software - Application industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
AUR
0.06
Information Technology Services Industry
- Max
- 2.63
- Q3
- 1.16
- Median
- 0.48
- Q1
- 0.09
- Min
- 0.01
Falling into the lower quartile for the Information Technology Services industry, AUR’s Debt-to-Equity Ratio of 0.06 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
HUBS
0.33
Software - Application Industry
- Max
- 1.85
- Q3
- 0.77
- Median
- 0.18
- Q1
- 0.05
- Min
- 0.00
HUBS’s Debt-to-Equity Ratio of 0.33 is typical for the Software - Application industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio
AUR
--
Information Technology Services Industry
- Max
- 17.52
- Q3
- 10.04
- Median
- 4.66
- Q1
- 0.80
- Min
- -10.50
Interest Coverage Ratio data for AUR is currently unavailable.
HUBS
-33.04
Software - Application Industry
- Max
- 39.23
- Q3
- 8.55
- Median
- 1.48
- Q1
- -14.59
- Min
- -39.97
HUBS has a negative Interest Coverage Ratio of -33.04. This indicates that its earnings were insufficient to cover even its operational costs, let alone its interest payments, signaling significant financial distress.
Financial Strength at a Glance
| Symbol | AUR | HUBS |
|---|---|---|
| Current Ratio (TTM) | 9.54 | 1.66 |
| Quick Ratio (TTM) | 9.54 | 1.66 |
| Debt-to-Equity Ratio (TTM) | 0.06 | 0.33 |
| Debt-to-Asset Ratio (TTM) | 0.06 | 0.17 |
| Net Debt-to-EBITDA Ratio (TTM) | 0.07 | 0.34 |
| Interest Coverage Ratio (TTM) | -- | -33.04 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for AUR and HUBS. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
AUR
0.00%
Information Technology Services Industry
- Max
- 16.57%
- Q3
- 1.39%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AUR currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
HUBS
0.00%
Software - Application Industry
- Max
- 3.66%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HUBS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio
AUR
0.00%
Information Technology Services Industry
- Max
- 112.81%
- Q3
- 20.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AUR has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
HUBS
0.00%
Software - Application Industry
- Max
- 81.09%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
HUBS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | AUR | HUBS |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.00% |
| Dividend Payout Ratio (TTM) | 0.00% | 0.00% |
Valuation
Price-to-Earnings Ratio
AUR
-11.69
Information Technology Services Industry
- Max
- 49.12
- Q3
- 36.91
- Median
- 24.84
- Q1
- 15.88
- Min
- 1.55
AUR has a negative P/E Ratio of -11.69. This occurs when a company has negative earnings (a net loss), making the ratio unsuitable for valuation analysis.
HUBS
-1,266.34
Software - Application Industry
- Max
- 194.31
- Q3
- 98.56
- Median
- 51.87
- Q1
- 22.76
- Min
- 1.02
HUBS has a negative P/E Ratio of -1,266.34. This occurs when a company has negative earnings (a net loss), making the ratio unsuitable for valuation analysis.
Forward P/E to Growth Ratio
AUR
0.45
Information Technology Services Industry
- Max
- 5.35
- Q3
- 3.79
- Median
- 2.23
- Q1
- 1.19
- Min
- 0.03
In the lower quartile for the Information Technology Services industry, AUR’s Forward PEG Ratio of 0.45 is a positive indicator. It suggests that the stock may be attractively valued relative to its expected earnings growth.
HUBS
-67.63
Software - Application Industry
- Max
- 15.44
- Q3
- 6.57
- Median
- 2.78
- Q1
- 0.55
- Min
- 0.00
HUBS has a negative Forward PEG Ratio of -67.63. This typically results from negative earnings or forecasts of declining future earnings, making the ratio not meaningful for valuation.
Price-to-Sales Ratio
AUR
--
Information Technology Services Industry
- Max
- 8.15
- Q3
- 4.17
- Median
- 2.14
- Q1
- 1.00
- Min
- 0.10
P/S Ratio data for AUR is currently unavailable.
HUBS
10.86
Software - Application Industry
- Max
- 23.49
- Q3
- 11.14
- Median
- 5.62
- Q1
- 2.84
- Min
- 0.33
HUBS’s P/S Ratio of 10.86 aligns with the market consensus for the Software - Application industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio
AUR
5.18
Information Technology Services Industry
- Max
- 11.78
- Q3
- 6.14
- Median
- 3.23
- Q1
- 1.97
- Min
- 0.42
The P/B Ratio is often not a primary valuation metric for the Information Technology Services industry.
HUBS
14.59
Software - Application Industry
- Max
- 21.03
- Q3
- 10.49
- Median
- 6.36
- Q1
- 2.89
- Min
- 0.12
The P/B Ratio is often not a primary valuation metric for the Software - Application industry.
Valuation at a Glance
| Symbol | AUR | HUBS |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | -11.69 | -1266.34 |
| Forward PEG Ratio (TTM) | 0.45 | -67.63 |
| Price-to-Sales Ratio (P/S, TTM) | -- | 10.86 |
| Price-to-Book Ratio (P/B, TTM) | 5.18 | 14.59 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | -14.70 | 48.54 |
| EV-to-EBITDA (TTM) | -11.82 | 334.07 |
| EV-to-Sales (TTM) | -- | 10.87 |