AUR vs. CRM: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AUR and CRM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
CRM’s market capitalization of 260.18 billion USD is significantly greater than AUR’s 9.37 billion USD, highlighting its more substantial market valuation.
AUR’s beta of 2.60 points to significantly higher volatility compared to CRM (beta: 1.38), suggesting AUR has greater potential for both gains and losses relative to market movements.
| Symbol | AUR | CRM |
|---|---|---|
| Company Name | Aurora Innovation, Inc. | Salesforce, Inc. |
| Country | US | US |
| Sector | Technology | Technology |
| Industry | Information Technology Services | Software - Application |
| CEO | Christopher Urmson | Marc R. Benioff |
| Price | 5.3 USD | 272.15 USD |
| Market Cap | 9.37 billion USD | 260.18 billion USD |
| Beta | 2.60 | 1.38 |
| Exchange | NASDAQ | NYSE |
| IPO Date | May 10, 2021 | June 23, 2004 |
| ADR | No | No |
Historical Performance
This chart compares the performance of AUR and CRM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
AUR
-42.79%
Information Technology Services Industry
- Max
- 47.24%
- Q3
- 23.27%
- Median
- 12.85%
- Q1
- 2.22%
- Min
- -26.63%
AUR has a negative Return on Equity of -42.79%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
CRM
10.43%
Software - Application Industry
- Max
- 59.01%
- Q3
- 17.85%
- Median
- 4.73%
- Q1
- -10.56%
- Min
- -52.94%
CRM’s Return on Equity of 10.43% is on par with the norm for the Software - Application industry, indicating its profitability relative to shareholder equity is typical for the sector.
Return on Invested Capital
AUR
-40.98%
Information Technology Services Industry
- Max
- 28.29%
- Q3
- 13.19%
- Median
- 7.24%
- Q1
- 0.23%
- Min
- -18.82%
AUR has a negative Return on Invested Capital of -40.98%. This indicates that its operations are failing to generate a profit on the total capital invested, signaling significant inefficiency or value destruction.
CRM
8.16%
Software - Application Industry
- Max
- 35.07%
- Q3
- 9.72%
- Median
- 0.76%
- Q1
- -8.68%
- Min
- -34.12%
CRM’s Return on Invested Capital of 8.16% is in line with the norm for the Software - Application industry, reflecting a standard level of efficiency in generating profits from its capital base.
Net Profit Margin
AUR
--
Information Technology Services Industry
- Max
- 20.47%
- Q3
- 11.62%
- Median
- 5.97%
- Q1
- 1.89%
- Min
- -4.62%
Net Profit Margin data for AUR is currently unavailable.
CRM
16.08%
Software - Application Industry
- Max
- 48.14%
- Q3
- 16.07%
- Median
- 1.83%
- Q1
- -9.60%
- Min
- -45.64%
A Net Profit Margin of 16.08% places CRM in the upper quartile for the Software - Application industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin
AUR
--
Information Technology Services Industry
- Max
- 29.42%
- Q3
- 14.75%
- Median
- 8.92%
- Q1
- 2.62%
- Min
- -11.92%
Operating Profit Margin data for AUR is currently unavailable.
CRM
19.27%
Software - Application Industry
- Max
- 51.67%
- Q3
- 15.35%
- Median
- 1.79%
- Q1
- -12.42%
- Min
- -45.17%
An Operating Profit Margin of 19.27% places CRM in the upper quartile for the Software - Application industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AUR | CRM |
|---|---|---|
| Return on Equity (TTM) | -42.79% | 10.43% |
| Return on Assets (TTM) | -38.19% | 6.29% |
| Return on Invested Capital (TTM) | -40.98% | 8.16% |
| Net Profit Margin (TTM) | -- | 16.08% |
| Operating Profit Margin (TTM) | -- | 19.27% |
| Gross Profit Margin (TTM) | -- | 77.34% |
Financial Strength
Current Ratio
AUR
9.54
Information Technology Services Industry
- Max
- 3.41
- Q3
- 2.37
- Median
- 1.58
- Q1
- 1.20
- Min
- 0.00
AUR’s Current Ratio of 9.54 is exceptionally high, placing it well outside the typical range for the Information Technology Services industry. This indicates a very strong liquidity position, though such a high ratio may also suggest that the company is not using its assets efficiently to generate profits.
CRM
1.07
Software - Application Industry
- Max
- 5.09
- Q3
- 2.84
- Median
- 1.70
- Q1
- 1.12
- Min
- 0.04
CRM’s Current Ratio of 1.07 falls into the lower quartile for the Software - Application industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
Debt-to-Equity Ratio
AUR
0.06
Information Technology Services Industry
- Max
- 2.63
- Q3
- 1.16
- Median
- 0.48
- Q1
- 0.09
- Min
- 0.01
Falling into the lower quartile for the Information Technology Services industry, AUR’s Debt-to-Equity Ratio of 0.06 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
CRM
0.19
Software - Application Industry
- Max
- 1.85
- Q3
- 0.77
- Median
- 0.18
- Q1
- 0.05
- Min
- 0.00
CRM’s Debt-to-Equity Ratio of 0.19 is typical for the Software - Application industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio
AUR
--
Information Technology Services Industry
- Max
- 17.52
- Q3
- 10.04
- Median
- 4.66
- Q1
- 0.80
- Min
- -10.50
Interest Coverage Ratio data for AUR is currently unavailable.
CRM
--
Software - Application Industry
- Max
- 39.23
- Q3
- 8.55
- Median
- 1.48
- Q1
- -14.59
- Min
- -39.97
Interest Coverage Ratio data for CRM is currently unavailable.
Financial Strength at a Glance
| Symbol | AUR | CRM |
|---|---|---|
| Current Ratio (TTM) | 9.54 | 1.07 |
| Quick Ratio (TTM) | 9.54 | 1.07 |
| Debt-to-Equity Ratio (TTM) | 0.06 | 0.19 |
| Debt-to-Asset Ratio (TTM) | 0.06 | 0.12 |
| Net Debt-to-EBITDA Ratio (TTM) | 0.07 | 0.04 |
| Interest Coverage Ratio (TTM) | -- | -- |
Growth
The following charts compare key year-over-year (YoY) growth metrics for AUR and CRM. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
AUR
0.00%
Information Technology Services Industry
- Max
- 16.57%
- Q3
- 1.39%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AUR currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
CRM
0.60%
Software - Application Industry
- Max
- 3.66%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 0.60%, CRM offers a more attractive income stream than most of its peers in the Software - Application industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio
AUR
0.00%
Information Technology Services Industry
- Max
- 112.81%
- Q3
- 20.98%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AUR has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
CRM
25.00%
Software - Application Industry
- Max
- 81.09%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
CRM’s Dividend Payout Ratio of 25.00% is in the upper quartile for the Software - Application industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
Dividend at a Glance
| Symbol | AUR | CRM |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.60% |
| Dividend Payout Ratio (TTM) | 0.00% | 25.00% |
Valuation
Price-to-Earnings Ratio
AUR
-11.69
Information Technology Services Industry
- Max
- 49.12
- Q3
- 36.91
- Median
- 24.84
- Q1
- 15.88
- Min
- 1.55
AUR has a negative P/E Ratio of -11.69. This occurs when a company has negative earnings (a net loss), making the ratio unsuitable for valuation analysis.
CRM
42.51
Software - Application Industry
- Max
- 194.31
- Q3
- 98.56
- Median
- 51.87
- Q1
- 22.76
- Min
- 1.02
CRM’s P/E Ratio of 42.51 is within the middle range for the Software - Application industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
Forward P/E to Growth Ratio
AUR
0.45
Information Technology Services Industry
- Max
- 5.35
- Q3
- 3.79
- Median
- 2.23
- Q1
- 1.19
- Min
- 0.03
In the lower quartile for the Information Technology Services industry, AUR’s Forward PEG Ratio of 0.45 is a positive indicator. It suggests that the stock may be attractively valued relative to its expected earnings growth.
CRM
3.28
Software - Application Industry
- Max
- 15.44
- Q3
- 6.57
- Median
- 2.78
- Q1
- 0.55
- Min
- 0.00
CRM’s Forward PEG Ratio of 3.28 is within the middle range of its peers in the Software - Application industry. This suggests a reasonable balance between the stock’s price and its expected growth, aligning with sector valuation norms.
Price-to-Sales Ratio
AUR
--
Information Technology Services Industry
- Max
- 8.15
- Q3
- 4.17
- Median
- 2.14
- Q1
- 1.00
- Min
- 0.10
P/S Ratio data for AUR is currently unavailable.
CRM
6.74
Software - Application Industry
- Max
- 23.49
- Q3
- 11.14
- Median
- 5.62
- Q1
- 2.84
- Min
- 0.33
CRM’s P/S Ratio of 6.74 aligns with the market consensus for the Software - Application industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio
AUR
5.18
Information Technology Services Industry
- Max
- 11.78
- Q3
- 6.14
- Median
- 3.23
- Q1
- 1.97
- Min
- 0.42
The P/B Ratio is often not a primary valuation metric for the Information Technology Services industry.
CRM
4.35
Software - Application Industry
- Max
- 21.03
- Q3
- 10.49
- Median
- 6.36
- Q1
- 2.89
- Min
- 0.12
The P/B Ratio is often not a primary valuation metric for the Software - Application industry.
Valuation at a Glance
| Symbol | AUR | CRM |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | -11.69 | 42.51 |
| Forward PEG Ratio (TTM) | 0.45 | 3.28 |
| Price-to-Sales Ratio (P/S, TTM) | -- | 6.74 |
| Price-to-Book Ratio (P/B, TTM) | 5.18 | 4.35 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | -14.70 | 20.57 |
| EV-to-EBITDA (TTM) | -11.82 | 23.07 |
| EV-to-Sales (TTM) | -- | 6.75 |