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AUR vs. CRM: A Head-to-Head Stock Comparison

Updated

Here’s a clear look at AUR and CRM, comparing key factors like performance, valuation metrics, dividends, and financial strength. It’s built for investors or anyone curious to see how these two stocks match up.

Company Overview

CRM stands out with 270.84 billion USD in market value—about 25.27× AUR’s market cap of 10.72 billion USD.

AUR’s beta of 2.77 points to much larger expected swings compared to CRM’s calmer 1.42, suggesting both higher upside and downside potential.

SymbolAURCRM
Company NameAurora Innovation, Inc.Salesforce, Inc.
CountryUSUS
SectorTechnologyTechnology
IndustryInformation Technology ServicesSoftware - Application
CEOMr. Christopher Urmson Ph.D.Mr. Marc R. Benioff
Price6.06 USD282.28 USD
Market Cap10.72 billion USD270.84 billion USD
Beta2.771.42
ExchangeNASDAQNYSE
IPO DateMay 10, 2021June 23, 2004
ADRNoNo

Performance Comparison

This chart compares the performance of AUR and CRM over the past year by tracking the growth of an initial $10,000 investment in each (starting one year ago).

Hover over the lines to see the investment’s value and total return (%) at specific dates.

Data is adjusted for dividends and splits.

Valuation Metrics Comparison

The section examines key financial ratios to assess the valuation of AUR and CRM based on earnings, cash flow, sales, and book value. Pay attention to the following notable points where extreme values stand out.

  • AUR posts a negative P/E of -13.36, reflecting last year’s net loss, while CRM at 43.68 signals healthy earnings.
  • AUR has a negative Price-to-Free Cash Flow ratio of -16.83, signaling it consumed more cash than it produced over the last year—an important liquidity warning. In contrast, CRM (P/FCF 21.78) indicates positive free cash flow generation.
SymbolAURCRM
Price-to-Earnings Ratio (P/E, TTM)-13.3643.68
Forward PEG Ratio (TTM)0.513.85
Price-to-Sales Ratio (P/S, TTM)0.007.15
Price-to-Book Ratio (P/B, TTM)5.924.43
Price-to-Free Cash Flow Ratio (P/FCF, TTM)-16.8321.78
EV-to-EBITDA (TTM)-13.5333.74
EV-to-Sales (TTM)0.007.21
EV-to-Free Cash Flow (TTM)-16.7421.99

Dividend Comparison

AUR offers a 0% dividend yield, suggesting it may be reinvesting available cash back into the business for future growth, while CRM provides a 0.57% dividend yield, giving investors a steady income stream.

SymbolAURCRM
Dividend Yield (TTM)0.00%0.57%

Financial Strength Metrics Comparison

This section dives into the financial resilience of AUR and CRM, spotlighting key metrics like liquidity, leverage, and debt coverage. Check out the standout observations below where notable differences or extremes pop up.

  • Neither AUR nor CRM records interest coverage (both “--”), indicating virtually no interest expense—usually a sign of negligible debt.
SymbolAURCRM
Current Ratio (TTM)9.541.06
Quick Ratio (TTM)9.541.06
Debt-to-Equity Ratio (TTM)0.060.19
Debt-to-Assets Ratio (TTM)0.060.11
Interest Coverage Ratio (TTM)----