AS vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AS and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AS | BKNG |
|---|---|---|
| Company Name | Amer Sports, Inc. | Booking Holdings Inc. |
| Country | Finland | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Textiles, Apparel & Luxury Goods | Hotels, Restaurants & Leisure |
| Market Capitalization | 20.61 billion USD | 182.78 billion USD |
| Exchange | NYSE | NasdaqGS |
| Listing Date | February 1, 2024 | March 31, 1999 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AS and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| 5-Day Price Return | -8.55% | 2.83% |
| 13-Week Price Return | 14.77% | 4.87% |
| 26-Week Price Return | 18.62% | 12.60% |
| 52-Week Price Return | 211.87% | 52.34% |
| Month-to-Date Return | -4.79% | 2.47% |
| Year-to-Date Return | 27.83% | 13.51% |
| 10-Day Avg. Volume | 4.90M | 0.18M |
| 3-Month Avg. Volume | 4.24M | 0.21M |
| 3-Month Volatility | 50.67% | 19.23% |
| Beta | 0.96 | 1.38 |
Profitability
Return on Equity (TTM)
AS
4.41%
Textiles, Apparel & Luxury Goods Industry
- Max
- 53.33%
- Q3
- 26.13%
- Median
- 18.47%
- Q1
- 7.99%
- Min
- -10.49%
AS’s Return on Equity of 4.41% is in the lower quartile for the Textiles, Apparel & Luxury Goods industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 83.01%
- Q3
- 39.51%
- Median
- 17.38%
- Q1
- 5.32%
- Min
- -45.92%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
AS
3.70%
Textiles, Apparel & Luxury Goods Industry
- Max
- 23.35%
- Q3
- 13.49%
- Median
- 8.45%
- Q1
- 4.18%
- Min
- -3.90%
Falling into the lower quartile for the Textiles, Apparel & Luxury Goods industry, AS’s Net Profit Margin of 3.70% indicates weaker profitability. This means the company retains a smaller portion of each dollar in sales as profit compared to its competitors.
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 26.45%
- Q3
- 14.67%
- Median
- 8.69%
- Q1
- 3.34%
- Min
- -11.30%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
AS
9.68%
Textiles, Apparel & Luxury Goods Industry
- Max
- 29.47%
- Q3
- 20.87%
- Median
- 13.00%
- Q1
- 7.02%
- Min
- -3.59%
AS’s Operating Profit Margin of 9.68% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 38.76%
- Q3
- 21.15%
- Median
- 14.20%
- Q1
- 6.43%
- Min
- -14.56%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Return on Equity (TTM) | 4.41% | 139.63% |
| Return on Assets (TTM) | 2.38% | 16.95% |
| Net Profit Margin (TTM) | 3.70% | 19.23% |
| Operating Profit Margin (TTM) | 9.68% | 32.85% |
| Gross Profit Margin (TTM) | 56.22% | 98.09% |
Financial Strength
Current Ratio (MRQ)
AS
1.66
Textiles, Apparel & Luxury Goods Industry
- Max
- 3.91
- Q3
- 2.49
- Median
- 1.89
- Q1
- 1.43
- Min
- 0.80
AS’s Current Ratio of 1.66 aligns with the median group of the Textiles, Apparel & Luxury Goods industry, indicating that its short-term liquidity is in line with its sector peers.
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.68
- Q3
- 1.62
- Median
- 1.11
- Q1
- 0.74
- Min
- 0.19
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AS
0.29
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.67
- Q3
- 1.29
- Median
- 0.59
- Q1
- 0.24
- Min
- 0.00
AS’s Debt-to-Equity Ratio of 0.29 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 9.88
- Q3
- 4.54
- Median
- 1.52
- Q1
- 0.27
- Min
- 0.00
With a Debt-to-Equity Ratio of 11.29, BKNG operates with exceptionally high leverage compared to the Hotels, Restaurants & Leisure industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
Interest Coverage Ratio (TTM)
AS
1.61
Textiles, Apparel & Luxury Goods Industry
- Max
- 57.00
- Q3
- 35.85
- Median
- 9.20
- Q1
- 4.29
- Min
- -32.49
In the lower quartile for the Textiles, Apparel & Luxury Goods industry, AS’s Interest Coverage Ratio of 1.61 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 26.88
- Q3
- 11.95
- Median
- 3.87
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Current Ratio (MRQ) | 1.66 | 1.25 |
| Quick Ratio (MRQ) | 0.67 | 1.21 |
| Debt-to-Equity Ratio (MRQ) | 0.29 | 11.29 |
| Interest Coverage Ratio (TTM) | 1.61 | 29.94 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AS
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 6.59%
- Q3
- 3.60%
- Median
- 2.59%
- Q1
- 0.95%
- Min
- 0.00%
AS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
BKNG
0.66%
Hotels, Restaurants & Leisure Industry
- Max
- 5.88%
- Q3
- 2.37%
- Median
- 0.68%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.66% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AS
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 195.44%
- Q3
- 106.47%
- Median
- 58.77%
- Q1
- 36.52%
- Min
- 0.00%
AS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 127.31%
- Q3
- 56.79%
- Median
- 19.58%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.66% |
| Dividend Payout Ratio (TTM) | 0.00% | 25.16% |
Valuation
Price-to-Earnings Ratio (TTM)
AS
101.86
Textiles, Apparel & Luxury Goods Industry
- Max
- 63.29
- Q3
- 34.64
- Median
- 18.01
- Q1
- 13.88
- Min
- 6.04
At 101.86, AS’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Textiles, Apparel & Luxury Goods industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
BKNG
37.84
Hotels, Restaurants & Leisure Industry
- Max
- 59.44
- Q3
- 33.98
- Median
- 22.25
- Q1
- 15.53
- Min
- 7.61
A P/E Ratio of 37.84 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
AS
3.77
Textiles, Apparel & Luxury Goods Industry
- Max
- 5.46
- Q3
- 3.13
- Median
- 1.72
- Q1
- 0.83
- Min
- 0.26
AS’s P/S Ratio of 3.77 is in the upper echelon for the Textiles, Apparel & Luxury Goods industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
BKNG
7.28
Hotels, Restaurants & Leisure Industry
- Max
- 7.74
- Q3
- 3.88
- Median
- 2.05
- Q1
- 1.19
- Min
- 0.17
BKNG’s P/S Ratio of 7.28 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
AS
2.84
Textiles, Apparel & Luxury Goods Industry
- Max
- 9.76
- Q3
- 6.00
- Median
- 3.26
- Q1
- 1.97
- Min
- 0.69
AS’s P/B Ratio of 2.84 is within the conventional range for the Textiles, Apparel & Luxury Goods industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 20.90
- Q3
- 9.78
- Median
- 4.29
- Q1
- 2.22
- Min
- 0.47
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 101.86 | 37.84 |
| Price-to-Sales Ratio (TTM) | 3.77 | 7.28 |
| Price-to-Book Ratio (MRQ) | 2.84 | 91.90 |
| Price-to-Free Cash Flow Ratio (TTM) | 56.67 | 19.71 |