AS vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AS and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AS | BKNG |
|---|---|---|
| Company Name | Amer Sports, Inc. | Booking Holdings Inc. |
| Country | Finland | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Textiles, Apparel & Luxury Goods | Hotels, Restaurants & Leisure |
| Market Capitalization | 18.92 billion USD | 175.66 billion USD |
| Exchange | NYSE | NasdaqGS |
| Listing Date | February 1, 2024 | March 31, 1999 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AS and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| 5-Day Price Return | -1.81% | 0.38% |
| 13-Week Price Return | -10.94% | -6.81% |
| 26-Week Price Return | 27.27% | 15.67% |
| 52-Week Price Return | 105.54% | 32.06% |
| Month-to-Date Return | -1.81% | 0.38% |
| Year-to-Date Return | 22.03% | 9.09% |
| 10-Day Avg. Volume | 5.03M | 0.23M |
| 3-Month Avg. Volume | 4.36M | 0.20M |
| 3-Month Volatility | 41.74% | 18.15% |
| Beta | 0.98 | 1.27 |
Profitability
Return on Equity (TTM)
AS
4.52%
Textiles, Apparel & Luxury Goods Industry
- Max
- 42.05%
- Q3
- 24.41%
- Median
- 17.18%
- Q1
- 7.87%
- Min
- -8.23%
AS’s Return on Equity of 4.52% is in the lower quartile for the Textiles, Apparel & Luxury Goods industry. This indicates a less efficient generation of profit from its equity base when compared to its competitors.
BKNG
139.63%
Hotels, Restaurants & Leisure Industry
- Max
- 84.03%
- Q3
- 40.12%
- Median
- 17.38%
- Q1
- 7.45%
- Min
- -33.94%
BKNG’s Return on Equity of 139.63% is exceptionally high, placing it well beyond the typical range for the Hotels, Restaurants & Leisure industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
Net Profit Margin (TTM)
AS
3.93%
Textiles, Apparel & Luxury Goods Industry
- Max
- 21.16%
- Q3
- 13.26%
- Median
- 6.06%
- Q1
- 3.93%
- Min
- -3.05%
AS’s Net Profit Margin of 3.93% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.
BKNG
19.23%
Hotels, Restaurants & Leisure Industry
- Max
- 25.61%
- Q3
- 14.65%
- Median
- 8.66%
- Q1
- 3.36%
- Min
- -9.83%
A Net Profit Margin of 19.23% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin (TTM)
AS
9.84%
Textiles, Apparel & Luxury Goods Industry
- Max
- 29.47%
- Q3
- 20.87%
- Median
- 11.68%
- Q1
- 6.26%
- Min
- -0.12%
AS’s Operating Profit Margin of 9.84% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.
BKNG
32.85%
Hotels, Restaurants & Leisure Industry
- Max
- 45.80%
- Q3
- 22.44%
- Median
- 14.98%
- Q1
- 6.59%
- Min
- -15.28%
An Operating Profit Margin of 32.85% places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Return on Equity (TTM) | 4.52% | 139.63% |
| Return on Assets (TTM) | 2.58% | 16.95% |
| Net Profit Margin (TTM) | 3.93% | 19.23% |
| Operating Profit Margin (TTM) | 9.84% | 32.85% |
| Gross Profit Margin (TTM) | 56.84% | 98.09% |
Financial Strength
Current Ratio (MRQ)
AS
1.60
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.94
- Q3
- 2.22
- Median
- 1.61
- Q1
- 1.48
- Min
- 0.74
AS’s Current Ratio of 1.60 aligns with the median group of the Textiles, Apparel & Luxury Goods industry, indicating that its short-term liquidity is in line with its sector peers.
BKNG
1.25
Hotels, Restaurants & Leisure Industry
- Max
- 2.73
- Q3
- 1.63
- Median
- 1.12
- Q1
- 0.73
- Min
- 0.18
BKNG’s Current Ratio of 1.25 aligns with the median group of the Hotels, Restaurants & Leisure industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AS
0.29
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.79
- Q3
- 1.32
- Median
- 0.60
- Q1
- 0.27
- Min
- 0.00
AS’s Debt-to-Equity Ratio of 0.29 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
BKNG
11.29
Hotels, Restaurants & Leisure Industry
- Max
- 11.29
- Q3
- 4.71
- Median
- 1.65
- Q1
- 0.27
- Min
- 0.00
BKNG’s leverage is in the upper quartile of the Hotels, Restaurants & Leisure industry, with a Debt-to-Equity Ratio of 11.29. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.
Interest Coverage Ratio (TTM)
AS
1.61
Textiles, Apparel & Luxury Goods Industry
- Max
- 57.00
- Q3
- 32.83
- Median
- 7.87
- Q1
- 3.52
- Min
- -32.49
In the lower quartile for the Textiles, Apparel & Luxury Goods industry, AS’s Interest Coverage Ratio of 1.61 indicates a tighter cushion for servicing debt, suggesting less financial flexibility than many of its competitors.
BKNG
29.94
Hotels, Restaurants & Leisure Industry
- Max
- 21.72
- Q3
- 11.40
- Median
- 4.02
- Q1
- 1.19
- Min
- -11.84
With an Interest Coverage Ratio of 29.94, BKNG demonstrates a superior capacity to service its debt, placing it well above the typical range for the Hotels, Restaurants & Leisure industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Current Ratio (MRQ) | 1.60 | 1.25 |
| Quick Ratio (MRQ) | 0.48 | 1.21 |
| Debt-to-Equity Ratio (MRQ) | 0.29 | 11.29 |
| Interest Coverage Ratio (TTM) | 1.61 | 29.94 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AS
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 5.22%
- Q3
- 3.07%
- Median
- 2.34%
- Q1
- 1.11%
- Min
- 0.00%
AS currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
BKNG
0.69%
Hotels, Restaurants & Leisure Industry
- Max
- 6.81%
- Q3
- 2.73%
- Median
- 0.74%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Yield of 0.69% is consistent with its peers in the Hotels, Restaurants & Leisure industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AS
0.00%
Textiles, Apparel & Luxury Goods Industry
- Max
- 156.63%
- Q3
- 94.60%
- Median
- 52.65%
- Q1
- 35.04%
- Min
- 0.00%
AS has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
BKNG
25.16%
Hotels, Restaurants & Leisure Industry
- Max
- 128.39%
- Q3
- 61.60%
- Median
- 21.91%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 25.16% is within the typical range for the Hotels, Restaurants & Leisure industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.69% |
| Dividend Payout Ratio (TTM) | 0.00% | 25.16% |
Valuation
Price-to-Earnings Ratio (TTM)
AS
84.36
Textiles, Apparel & Luxury Goods Industry
- Max
- 48.15
- Q3
- 33.82
- Median
- 20.70
- Q1
- 14.57
- Min
- 7.12
At 84.36, AS’s P/E Ratio is exceptionally high, exceeding the typical maximum for the Textiles, Apparel & Luxury Goods industry. This suggests the stock may be significantly overvalued compared to its peers and implies high market expectations that could be difficult to meet.
BKNG
36.73
Hotels, Restaurants & Leisure Industry
- Max
- 56.96
- Q3
- 33.82
- Median
- 21.30
- Q1
- 15.75
- Min
- 6.06
A P/E Ratio of 36.73 places BKNG in the upper quartile for the Hotels, Restaurants & Leisure industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
AS
3.32
Textiles, Apparel & Luxury Goods Industry
- Max
- 4.35
- Q3
- 3.06
- Median
- 1.66
- Q1
- 0.83
- Min
- 0.26
AS’s P/S Ratio of 3.32 is in the upper echelon for the Textiles, Apparel & Luxury Goods industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
BKNG
7.06
Hotels, Restaurants & Leisure Industry
- Max
- 7.19
- Q3
- 3.99
- Median
- 1.93
- Q1
- 1.26
- Min
- 0.17
BKNG’s P/S Ratio of 7.06 is in the upper echelon for the Hotels, Restaurants & Leisure industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio (MRQ)
AS
3.90
Textiles, Apparel & Luxury Goods Industry
- Max
- 9.74
- Q3
- 5.59
- Median
- 3.41
- Q1
- 2.01
- Min
- 0.56
AS’s P/B Ratio of 3.90 is within the conventional range for the Textiles, Apparel & Luxury Goods industry. This shows a balanced market view, where the stock’s price is neither at a significant premium nor a discount to the book value of its peers.
BKNG
91.90
Hotels, Restaurants & Leisure Industry
- Max
- 24.89
- Q3
- 11.60
- Median
- 4.91
- Q1
- 2.29
- Min
- 0.37
At 91.90, BKNG’s P/B Ratio is at an extreme premium to the Hotels, Restaurants & Leisure industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
Valuation at a Glance
| Symbol | AS | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 84.36 | 36.73 |
| Price-to-Sales Ratio (TTM) | 3.32 | 7.06 |
| Price-to-Book Ratio (MRQ) | 3.90 | 91.90 |
| Price-to-Free Cash Flow Ratio (TTM) | 52.02 | 19.13 |