APP vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at APP and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
BKNG’s market capitalization of 186.03 billion USD is significantly greater than APP’s 115.62 billion USD, highlighting its more substantial market valuation.
APP’s beta of 2.53 points to significantly higher volatility compared to BKNG (beta: 1.41), suggesting APP has greater potential for both gains and losses relative to market movements.
| Symbol | APP | BKNG |
|---|---|---|
| Company Name | AppLovin Corporation | Booking Holdings Inc. |
| Country | US | US |
| Sector | Technology | Consumer Cyclical |
| Industry | Software - Application | Travel Services |
| CEO | Adam Arash Foroughi | Glenn D. Fogel |
| Price | 341.64 USD | 5,716.8 USD |
| Market Cap | 115.62 billion USD | 186.03 billion USD |
| Beta | 2.53 | 1.41 |
| Exchange | NASDAQ | NASDAQ |
| IPO Date | April 15, 2021 | March 31, 1999 |
| ADR | No | No |
Historical Performance
This chart compares the performance of APP and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
APP
224.68%
Software - Application Industry
- Max
- 59.01%
- Q3
- 17.85%
- Median
- 4.73%
- Q1
- -10.56%
- Min
- -52.94%
APP’s Return on Equity of 224.68% is exceptionally high, placing it well beyond the typical range for the Software - Application industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
BKNG
-120.46%
Travel Services Industry
- Max
- 73.02%
- Q3
- 34.55%
- Median
- 12.42%
- Q1
- -4.86%
- Min
- -43.74%
BKNG has a negative Return on Equity of -120.46%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Return on Invested Capital
APP
48.77%
Software - Application Industry
- Max
- 35.07%
- Q3
- 9.72%
- Median
- 0.76%
- Q1
- -8.68%
- Min
- -34.12%
APP’s Return on Invested Capital of 48.77% is exceptionally high, placing it well beyond the typical range for the Software - Application industry. This demonstrates an outstanding ability to deploy capital efficiently and create significant value.
BKNG
55.06%
Travel Services Industry
- Max
- 20.68%
- Q3
- 16.03%
- Median
- 10.02%
- Q1
- 6.13%
- Min
- 3.60%
BKNG’s Return on Invested Capital of 55.06% is exceptionally high, placing it well beyond the typical range for the Travel Services industry. This demonstrates an outstanding ability to deploy capital efficiently and create significant value.
Net Profit Margin
APP
37.39%
Software - Application Industry
- Max
- 48.14%
- Q3
- 16.07%
- Median
- 1.83%
- Q1
- -9.60%
- Min
- -45.64%
A Net Profit Margin of 37.39% places APP in the upper quartile for the Software - Application industry, signifying strong profitability and more effective cost management than most of its peers.
BKNG
22.58%
Travel Services Industry
- Max
- 30.84%
- Q3
- 20.18%
- Median
- 9.77%
- Q1
- 7.81%
- Min
- -5.69%
A Net Profit Margin of 22.58% places BKNG in the upper quartile for the Travel Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin
APP
42.86%
Software - Application Industry
- Max
- 51.67%
- Q3
- 15.35%
- Median
- 1.79%
- Q1
- -12.42%
- Min
- -45.17%
An Operating Profit Margin of 42.86% places APP in the upper quartile for the Software - Application industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
BKNG
32.49%
Travel Services Industry
- Max
- 32.49%
- Q3
- 23.05%
- Median
- 17.29%
- Q1
- 11.44%
- Min
- 3.62%
An Operating Profit Margin of 32.49% places BKNG in the upper quartile for the Travel Services industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | APP | BKNG |
|---|---|---|
| Return on Equity (TTM) | 224.68% | -120.46% |
| Return on Assets (TTM) | 33.64% | 20.00% |
| Return on Invested Capital (TTM) | 48.77% | 55.06% |
| Net Profit Margin (TTM) | 37.39% | 22.58% |
| Operating Profit Margin (TTM) | 42.86% | 32.49% |
| Gross Profit Margin (TTM) | 77.40% | 97.86% |
Financial Strength
Current Ratio
APP
1.68
Software - Application Industry
- Max
- 5.09
- Q3
- 2.84
- Median
- 1.70
- Q1
- 1.12
- Min
- 0.04
APP’s Current Ratio of 1.68 aligns with the median group of the Software - Application industry, indicating that its short-term liquidity is in line with its sector peers.
BKNG
1.22
Travel Services Industry
- Max
- 1.90
- Q3
- 1.56
- Median
- 1.16
- Q1
- 0.68
- Min
- 0.18
BKNG’s Current Ratio of 1.22 aligns with the median group of the Travel Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
APP
6.45
Software - Application Industry
- Max
- 1.85
- Q3
- 0.77
- Median
- 0.18
- Q1
- 0.05
- Min
- 0.00
With a Debt-to-Equity Ratio of 6.45, APP operates with exceptionally high leverage compared to the Software - Application industry norm. This suggests an aggressive reliance on debt financing, which can magnify returns but also significantly elevates financial risk.
BKNG
-2.70
Travel Services Industry
- Max
- 2.53
- Q3
- 2.25
- Median
- 1.87
- Q1
- 0.29
- Min
- 0.20
BKNG has a Debt-to-Equity Ratio of -2.70, which indicates negative shareholder equity where liabilities exceed assets. This is a critical sign of financial distress.
Interest Coverage Ratio
APP
7.41
Software - Application Industry
- Max
- 39.23
- Q3
- 8.55
- Median
- 1.48
- Q1
- -14.59
- Min
- -39.97
APP’s Interest Coverage Ratio of 7.41 is positioned comfortably within the norm for the Software - Application industry, indicating a standard and healthy capacity to cover its interest payments.
BKNG
7.27
Travel Services Industry
- Max
- 9.48
- Q3
- 6.06
- Median
- 3.05
- Q1
- 2.58
- Min
- 0.53
BKNG’s Interest Coverage Ratio of 7.27 is in the upper quartile for the Travel Services industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | APP | BKNG |
|---|---|---|
| Current Ratio (TTM) | 1.68 | 1.22 |
| Quick Ratio (TTM) | 1.68 | 1.22 |
| Debt-to-Equity Ratio (TTM) | 6.45 | -2.70 |
| Debt-to-Asset Ratio (TTM) | 0.65 | 0.61 |
| Net Debt-to-EBITDA Ratio (TTM) | 1.20 | 0.10 |
| Interest Coverage Ratio (TTM) | 7.41 | 7.27 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for APP and BKNG. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
APP
0.00%
Software - Application Industry
- Max
- 3.66%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
APP currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
BKNG
0.64%
Travel Services Industry
- Max
- 4.09%
- Q3
- 0.54%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 0.64%, BKNG offers a more attractive income stream than most of its peers in the Travel Services industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio
APP
0.00%
Software - Application Industry
- Max
- 81.09%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
APP has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
BKNG
21.95%
Travel Services Industry
- Max
- 37.56%
- Q3
- 4.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 21.95% is in the upper quartile for the Travel Services industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
Dividend at a Glance
| Symbol | APP | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.64% |
| Dividend Payout Ratio (TTM) | 0.00% | 21.95% |
Valuation
Price-to-Earnings Ratio
APP
60.47
Software - Application Industry
- Max
- 194.31
- Q3
- 98.56
- Median
- 51.87
- Q1
- 22.76
- Min
- 1.02
APP’s P/E Ratio of 60.47 is within the middle range for the Software - Application industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
BKNG
34.52
Travel Services Industry
- Max
- 43.15
- Q3
- 34.01
- Median
- 22.22
- Q1
- 16.56
- Min
- 9.02
A P/E Ratio of 34.52 places BKNG in the upper quartile for the Travel Services industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Forward P/E to Growth Ratio
APP
2.46
Software - Application Industry
- Max
- 15.44
- Q3
- 6.57
- Median
- 2.78
- Q1
- 0.55
- Min
- 0.00
APP’s Forward PEG Ratio of 2.46 is within the middle range of its peers in the Software - Application industry. This suggests a reasonable balance between the stock’s price and its expected growth, aligning with sector valuation norms.
BKNG
2.37
Travel Services Industry
- Max
- 2.37
- Q3
- 1.61
- Median
- 1.00
- Q1
- 0.54
- Min
- 0.02
BKNG’s Forward PEG Ratio of 2.37 is exceptionally high for the Travel Services industry. This suggests its stock price is very high relative to its expected earnings growth, signaling significant overvaluation risk.
Price-to-Sales Ratio
APP
22.51
Software - Application Industry
- Max
- 23.49
- Q3
- 11.14
- Median
- 5.62
- Q1
- 2.84
- Min
- 0.33
APP’s P/S Ratio of 22.51 is in the upper echelon for the Software - Application industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
BKNG
7.72
Travel Services Industry
- Max
- 7.69
- Q3
- 5.64
- Median
- 2.87
- Q1
- 0.93
- Min
- 0.41
With a P/S Ratio of 7.72, BKNG trades at a valuation that eclipses even the highest in the Travel Services industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
Price-to-Book Ratio
APP
201.77
Software - Application Industry
- Max
- 21.03
- Q3
- 10.49
- Median
- 6.36
- Q1
- 2.89
- Min
- 0.12
The P/B Ratio is often not a primary valuation metric for the Software - Application industry.
BKNG
-30.72
Travel Services Industry
- Max
- 10.52
- Q3
- 10.49
- Median
- 9.35
- Q1
- 4.57
- Min
- 1.91
The P/B Ratio is often not a primary valuation metric for the Travel Services industry.
Valuation at a Glance
| Symbol | APP | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | 60.47 | 34.52 |
| Forward PEG Ratio (TTM) | 2.46 | 2.37 |
| Price-to-Sales Ratio (P/S, TTM) | 22.51 | 7.72 |
| Price-to-Book Ratio (P/B, TTM) | 201.77 | -30.72 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | 45.64 | 21.93 |
| EV-to-EBITDA (TTM) | 45.16 | 21.05 |
| EV-to-Sales (TTM) | 23.13 | 7.76 |