AMZN vs. NOW: A Head-to-Head Stock Comparison

Updated on August 25, 2025

Here’s a clear look at AMZN and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	AMZN	NOW
Company Name	Amazon.com, Inc.	ServiceNow, Inc.
Country	United States	United States
GICS Sector	Consumer Discretionary	Information Technology
GICS Industry	Broadline Retail	Software
Market Capitalization	2,386.91 billion USD	184.74 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	May 15, 1997	June 29, 2012
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of AMZN and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

AMZN vs. NOW: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	AMZN	NOW
5-Day Price Return	-3.10%	4.63%
13-Week Price Return	8.56%	-13.21%
26-Week Price Return	-2.85%	-10.03%
52-Week Price Return	25.58%	6.89%
Month-to-Date Return	-4.40%	-5.61%
Year-to-Date Return	2.01%	-16.02%
10-Day Avg. Volume	37.19M	2.27M
3-Month Avg. Volume	44.00M	1.60M
3-Month Volatility	26.78%	26.69%
Beta	1.31	0.94

Profitability

Return on Equity (TTM)

AMZN

23.84%

Broadline Retail Industry

Max: 49.17%
Q3: 28.98%
Median: 19.22%
Q1: 10.86%
Min: -11.14%

AMZN’s Return on Equity of 23.84% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

NOW

16.62%

Software Industry

Max: 59.01%
Q3: 21.98%
Median: 7.15%
Q1: -11.12%
Min: -51.24%

NOW’s Return on Equity of 16.62% is on par with the norm for the Software industry, indicating its profitability relative to shareholder equity is typical for the sector.

AMZN vs. NOW: A comparison of their Return on Equity (TTM) against their respective Broadline Retail and Software industry benchmarks.

Net Profit Margin (TTM)

AMZN

10.54%

Broadline Retail Industry

Max: 19.78%
Q3: 11.90%
Median: 8.63%
Q1: 5.21%
Min: 0.82%

AMZN’s Net Profit Margin of 10.54% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

NOW

13.78%

Software Industry

Max: 48.14%
Q3: 18.23%
Median: 5.60%
Q1: -9.22%
Min: -49.36%

NOW’s Net Profit Margin of 13.78% is aligned with the median group of its peers in the Software industry. This indicates its ability to convert revenue into profit is typical for the sector.

AMZN vs. NOW: A comparison of their Net Profit Margin (TTM) against their respective Broadline Retail and Software industry benchmarks.

Operating Profit Margin (TTM)

AMZN

11.37%

Broadline Retail Industry

Max: 27.23%
Q3: 15.96%
Median: 11.13%
Q1: 8.31%
Min: 1.77%

AMZN’s Operating Profit Margin of 11.37% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.

NOW

13.28%

Software Industry

Max: 57.34%
Q3: 20.60%
Median: 7.84%
Q1: -8.72%
Min: -51.37%

NOW’s Operating Profit Margin of 13.28% is around the midpoint for the Software industry, indicating that its efficiency in managing core business operations is typical for the sector.

AMZN vs. NOW: A comparison of their Operating Profit Margin (TTM) against their respective Broadline Retail and Software industry benchmarks.

Profitability at a Glance

Symbol	AMZN	NOW
Return on Equity (TTM)	23.84%	16.62%
Return on Assets (TTM)	11.14%	8.12%
Net Profit Margin (TTM)	10.54%	13.78%
Operating Profit Margin (TTM)	11.37%	13.28%
Gross Profit Margin (TTM)	49.61%	78.52%

Financial Strength

Current Ratio (MRQ)

AMZN

1.02

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.49
Q1: 1.22
Min: 0.67

AMZN’s Current Ratio of 1.02 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

NOW

1.09

Software Industry

Max: 3.83
Q3: 2.31
Median: 1.45
Q1: 1.03
Min: 0.24

NOW’s Current Ratio of 1.09 aligns with the median group of the Software industry, indicating that its short-term liquidity is in line with its sector peers.

AMZN vs. NOW: A comparison of their Current Ratio (MRQ) against their respective Broadline Retail and Software industry benchmarks.

Debt-to-Equity Ratio (MRQ)

AMZN

0.15

Broadline Retail Industry

Max: 2.14
Q3: 1.34
Median: 0.63
Q1: 0.27
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, AMZN’s Debt-to-Equity Ratio of 0.15 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

NOW

0.14

Software Industry

Max: 2.14
Q3: 0.90
Median: 0.29
Q1: 0.00
Min: 0.00

NOW’s Debt-to-Equity Ratio of 0.14 is typical for the Software industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.

AMZN vs. NOW: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Broadline Retail and Software industry benchmarks.

Interest Coverage Ratio (TTM)

AMZN

0.62

Broadline Retail Industry

Max: 37.34
Q3: 20.63
Median: 11.28
Q1: 4.22
Min: -19.29

AMZN’s Interest Coverage Ratio of 0.62 is a critical concern. A value below 1.0 means operating earnings are insufficient to cover interest expenses, indicating severe financial strain and high default risk.

NOW

32.13

Software Industry

Max: 67.02
Q3: 19.86
Median: 0.70
Q1: -12.50
Min: -53.00

NOW’s Interest Coverage Ratio of 32.13 is in the upper quartile for the Software industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

AMZN vs. NOW: A comparison of their Interest Coverage Ratio (TTM) against their respective Broadline Retail and Software industry benchmarks.

Financial Strength at a Glance

Symbol	AMZN	NOW
Current Ratio (MRQ)	1.02	1.09
Quick Ratio (MRQ)	0.81	0.99
Debt-to-Equity Ratio (MRQ)	0.15	0.14
Interest Coverage Ratio (TTM)	0.62	32.13

Growth

Revenue Growth

AMZN vs. NOW: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

AMZN vs. NOW: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

AMZN

0.00%

Broadline Retail Industry

Max: 5.46%
Q3: 2.38%
Median: 0.43%
Q1: 0.00%
Min: 0.00%

AMZN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

NOW

0.00%

Software Industry

Max: 0.08%
Q3: 0.03%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

AMZN vs. NOW: A comparison of their Dividend Yield (TTM) against their respective Broadline Retail and Software industry benchmarks.

Dividend Payout Ratio (TTM)

AMZN

0.00%

Broadline Retail Industry

Max: 131.17%
Q3: 63.48%
Median: 29.43%
Q1: 0.00%
Min: 0.00%

AMZN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

NOW

0.00%

Software Industry

Max: 1.32%
Q3: 0.53%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

AMZN vs. NOW: A comparison of their Dividend Payout Ratio (TTM) against their respective Broadline Retail and Software industry benchmarks.

Dividend at a Glance

Symbol	AMZN	NOW
Dividend Yield (TTM)	0.00%	0.00%
Dividend Payout Ratio (TTM)	0.00%	0.00%

Valuation

Price-to-Earnings Ratio (TTM)

AMZN

34.03

Broadline Retail Industry

Max: 66.12
Q3: 35.17
Median: 16.29
Q1: 10.47
Min: 5.94

AMZN’s P/E Ratio of 34.03 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

NOW

111.05

Software Industry

Max: 149.35
Q3: 100.21
Median: 47.97
Q1: 26.77
Min: 11.68

A P/E Ratio of 111.05 places NOW in the upper quartile for the Software industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.

AMZN vs. NOW: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Broadline Retail and Software industry benchmarks.

Price-to-Sales Ratio (TTM)

AMZN

3.59

Broadline Retail Industry

Max: 5.40
Q3: 3.33
Median: 2.04
Q1: 0.80
Min: 0.16

AMZN’s P/S Ratio of 3.59 is in the upper echelon for the Broadline Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

NOW

15.30

Software Industry

Max: 25.24
Q3: 13.52
Median: 8.15
Q1: 4.87
Min: 0.98

NOW’s P/S Ratio of 15.30 is in the upper echelon for the Software industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

AMZN vs. NOW: A comparison of their Price-to-Sales Ratio (TTM) against their respective Broadline Retail and Software industry benchmarks.

Price-to-Book Ratio (MRQ)

AMZN

6.98

Broadline Retail Industry

Max: 9.06
Q3: 5.22
Median: 3.48
Q1: 1.90
Min: 0.74

AMZN’s P/B Ratio of 6.98 is in the upper tier for the Broadline Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

NOW

19.48

Software Industry

Max: 30.95
Q3: 14.91
Median: 7.75
Q1: 3.60
Min: 0.38

NOW’s P/B Ratio of 19.48 is in the upper tier for the Software industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

AMZN vs. NOW: A comparison of their Price-to-Book Ratio (MRQ) against their respective Broadline Retail and Software industry benchmarks.

Valuation at a Glance

Symbol	AMZN	NOW
Price-to-Earnings Ratio (TTM)	34.03	111.05
Price-to-Sales Ratio (TTM)	3.59	15.30
Price-to-Book Ratio (MRQ)	6.98	19.48
Price-to-Free Cash Flow Ratio (TTM)	111.85	48.48