AMZN vs. NKE: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AMZN and NKE, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Profile
| Symbol | AMZN | NKE |
|---|---|---|
| Company Name | Amazon.com, Inc. | NIKE, Inc. |
| Country | United States | United States |
| GICS Sector | Consumer Discretionary | Consumer Discretionary |
| GICS Industry | Broadline Retail | Textiles, Apparel & Luxury Goods |
| Market Capitalization | 2,401.95 billion USD | 102.13 billion USD |
| Exchange | NasdaqGS | NYSE |
| Listing Date | May 15, 1997 | December 2, 1980 |
| Security Type | Common Stock | Common Stock |
Historical Performance
This chart compares the performance of AMZN and NKE by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.
Historical Performance at a Glance
| Symbol | AMZN | NKE |
|---|---|---|
| 5-Day Price Return | 1.26% | -7.35% |
| 13-Week Price Return | 1.20% | -6.08% |
| 26-Week Price Return | 26.24% | 24.31% |
| 52-Week Price Return | 24.57% | -14.52% |
| Month-to-Date Return | 2.57% | -0.92% |
| Year-to-Date Return | 2.66% | -8.70% |
| 10-Day Avg. Volume | 43.69M | 23.52M |
| 3-Month Avg. Volume | 42.45M | 15.29M |
| 3-Month Volatility | 27.89% | 27.12% |
| Beta | 1.37 | 1.32 |
Profitability
Return on Equity (TTM)
AMZN
23.84%
Broadline Retail Industry
- Max
- 47.53%
- Q3
- 31.20%
- Median
- 16.63%
- Q1
- 10.81%
- Min
- -7.57%
AMZN’s Return on Equity of 23.84% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
NKE
21.16%
Textiles, Apparel & Luxury Goods Industry
- Max
- 42.05%
- Q3
- 24.41%
- Median
- 17.18%
- Q1
- 7.87%
- Min
- -8.23%
NKE’s Return on Equity of 21.16% is on par with the norm for the Textiles, Apparel & Luxury Goods industry, indicating its profitability relative to shareholder equity is typical for the sector.
Net Profit Margin (TTM)
AMZN
10.54%
Broadline Retail Industry
- Max
- 24.63%
- Q3
- 12.77%
- Median
- 8.63%
- Q1
- 4.50%
- Min
- -1.62%
AMZN’s Net Profit Margin of 10.54% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.
NKE
6.23%
Textiles, Apparel & Luxury Goods Industry
- Max
- 21.16%
- Q3
- 13.26%
- Median
- 6.06%
- Q1
- 3.93%
- Min
- -3.05%
NKE’s Net Profit Margin of 6.23% is aligned with the median group of its peers in the Textiles, Apparel & Luxury Goods industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin (TTM)
AMZN
11.37%
Broadline Retail Industry
- Max
- 27.48%
- Q3
- 17.60%
- Median
- 10.82%
- Q1
- 7.76%
- Min
- -6.73%
AMZN’s Operating Profit Margin of 11.37% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.
NKE
7.36%
Textiles, Apparel & Luxury Goods Industry
- Max
- 29.47%
- Q3
- 20.87%
- Median
- 11.68%
- Q1
- 6.26%
- Min
- -0.12%
NKE’s Operating Profit Margin of 7.36% is around the midpoint for the Textiles, Apparel & Luxury Goods industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | AMZN | NKE |
|---|---|---|
| Return on Equity (TTM) | 23.84% | 21.16% |
| Return on Assets (TTM) | 11.14% | 7.74% |
| Net Profit Margin (TTM) | 10.54% | 6.23% |
| Operating Profit Margin (TTM) | 11.37% | 7.36% |
| Gross Profit Margin (TTM) | 49.61% | 41.94% |
Financial Strength
Current Ratio (MRQ)
AMZN
1.02
Broadline Retail Industry
- Max
- 3.54
- Q3
- 2.42
- Median
- 1.38
- Q1
- 1.20
- Min
- 0.69
AMZN’s Current Ratio of 1.02 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.
NKE
2.19
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.94
- Q3
- 2.22
- Median
- 1.61
- Q1
- 1.48
- Min
- 0.74
NKE’s Current Ratio of 2.19 aligns with the median group of the Textiles, Apparel & Luxury Goods industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio (MRQ)
AMZN
0.15
Broadline Retail Industry
- Max
- 2.01
- Q3
- 1.31
- Median
- 0.72
- Q1
- 0.32
- Min
- 0.00
Falling into the lower quartile for the Broadline Retail industry, AMZN’s Debt-to-Equity Ratio of 0.15 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.
NKE
0.59
Textiles, Apparel & Luxury Goods Industry
- Max
- 2.79
- Q3
- 1.32
- Median
- 0.60
- Q1
- 0.27
- Min
- 0.00
NKE’s Debt-to-Equity Ratio of 0.59 is typical for the Textiles, Apparel & Luxury Goods industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio (TTM)
AMZN
0.62
Broadline Retail Industry
- Max
- 37.34
- Q3
- 21.16
- Median
- 8.60
- Q1
- 3.22
- Min
- -19.29
AMZN’s Interest Coverage Ratio of 0.62 is a critical concern. A value below 1.0 means operating earnings are insufficient to cover interest expenses, indicating severe financial strain and high default risk.
NKE
48.96
Textiles, Apparel & Luxury Goods Industry
- Max
- 57.00
- Q3
- 32.83
- Median
- 7.87
- Q1
- 3.52
- Min
- -32.49
NKE’s Interest Coverage Ratio of 48.96 is in the upper quartile for the Textiles, Apparel & Luxury Goods industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | AMZN | NKE |
|---|---|---|
| Current Ratio (MRQ) | 1.02 | 2.19 |
| Quick Ratio (MRQ) | 0.81 | 1.24 |
| Debt-to-Equity Ratio (MRQ) | 0.15 | 0.59 |
| Interest Coverage Ratio (TTM) | 0.62 | 48.96 |
Growth
Revenue Growth
EPS Growth
Dividend
Dividend Yield (TTM)
AMZN
0.00%
Broadline Retail Industry
- Max
- 4.06%
- Q3
- 2.07%
- Median
- 0.37%
- Q1
- 0.00%
- Min
- 0.00%
AMZN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
NKE
2.30%
Textiles, Apparel & Luxury Goods Industry
- Max
- 5.22%
- Q3
- 3.07%
- Median
- 2.34%
- Q1
- 1.11%
- Min
- 0.00%
NKE’s Dividend Yield of 2.30% is consistent with its peers in the Textiles, Apparel & Luxury Goods industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio (TTM)
AMZN
0.00%
Broadline Retail Industry
- Max
- 114.82%
- Q3
- 62.39%
- Median
- 28.55%
- Q1
- 0.00%
- Min
- 0.00%
AMZN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
NKE
80.59%
Textiles, Apparel & Luxury Goods Industry
- Max
- 156.63%
- Q3
- 94.60%
- Median
- 52.65%
- Q1
- 35.04%
- Min
- 0.00%
NKE’s Dividend Payout Ratio of 80.59% is within the typical range for the Textiles, Apparel & Luxury Goods industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
Dividend at a Glance
| Symbol | AMZN | NKE |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 2.30% |
| Dividend Payout Ratio (TTM) | 0.00% | 80.59% |
Valuation
Price-to-Earnings Ratio (TTM)
AMZN
33.41
Broadline Retail Industry
- Max
- 62.76
- Q3
- 32.50
- Median
- 17.65
- Q1
- 12.08
- Min
- 6.87
A P/E Ratio of 33.41 places AMZN in the upper quartile for the Broadline Retail industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
NKE
35.10
Textiles, Apparel & Luxury Goods Industry
- Max
- 48.15
- Q3
- 33.82
- Median
- 20.70
- Q1
- 14.57
- Min
- 7.12
A P/E Ratio of 35.10 places NKE in the upper quartile for the Textiles, Apparel & Luxury Goods industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Price-to-Sales Ratio (TTM)
AMZN
3.52
Broadline Retail Industry
- Max
- 5.19
- Q3
- 3.25
- Median
- 2.13
- Q1
- 1.01
- Min
- 0.21
AMZN’s P/S Ratio of 3.52 is in the upper echelon for the Broadline Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
NKE
2.19
Textiles, Apparel & Luxury Goods Industry
- Max
- 4.35
- Q3
- 3.06
- Median
- 1.66
- Q1
- 0.83
- Min
- 0.26
NKE’s P/S Ratio of 2.19 aligns with the market consensus for the Textiles, Apparel & Luxury Goods industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio (MRQ)
AMZN
6.98
Broadline Retail Industry
- Max
- 8.81
- Q3
- 5.19
- Median
- 3.42
- Q1
- 1.75
- Min
- 0.73
AMZN’s P/B Ratio of 6.98 is in the upper tier for the Broadline Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
NKE
8.48
Textiles, Apparel & Luxury Goods Industry
- Max
- 9.74
- Q3
- 5.59
- Median
- 3.41
- Q1
- 2.01
- Min
- 0.56
NKE’s P/B Ratio of 8.48 is in the upper tier for the Textiles, Apparel & Luxury Goods industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
Valuation at a Glance
| Symbol | AMZN | NKE |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 33.41 | 35.10 |
| Price-to-Sales Ratio (TTM) | 3.52 | 2.19 |
| Price-to-Book Ratio (MRQ) | 6.98 | 8.48 |
| Price-to-Free Cash Flow Ratio (TTM) | 109.83 | 33.77 |