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AMZN vs. KO: Amazon.com vs. Coca-Cola Stock Comparison

How do Amazon.com (AMZN) and Coca-Cola (KO) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) is classified in the Consumer Discretionary sector (Consumer Discretionary Distribution & Retail), whereas Coca-Cola (KO) belongs to Consumer Staples (Food, Beverage & Tobacco) — their GICS classifications point to very different parts of the market.

Company profile comparison for Amazon.com (AMZN) and Coca-Cola (KO)
Profile ItemAMZNKO
NameAmazon.com Inc.The Coca-Cola Company
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryConsumer Staples
GICS Industry GroupConsumer Discretionary Distribution & RetailFood, Beverage & Tobacco
GICS IndustryBroadline RetailBeverages
GICS Sub-IndustryBroadline RetailSoft Drinks & Non-alcoholic Beverages
Market Capitalization2,803.85 billion USD411.56 billion USD
CurrencyUSDUSD
ExchangeNasdaqNYSE
Listing DateMay 15, 1997January 2, 1962
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AMZN
KO
GSPC
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Amazon.com (AMZN) vs. Coca-Cola (KO), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Coca-Cola (KO). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Coca-Cola (KO). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Total Return (1Y)9.80%39.33%
Total Return (3Y, Annualized)24.05%22.59%
Total Return (5Y, Annualized)8.46%14.43%

Risk Profile

Drawdown History

AMZN
KO
GSPC
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Amazon.com (AMZN) vs. Coca-Cola (KO), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Coca-Cola (KO). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Amazon.com (AMZN) has an aggressive beta of 1.45, indicating higher sensitivity to broad-market moves, while Coca-Cola (KO) is defensive at 0.27 and tends to be less market-sensitive — they sit on opposite ends of the beta spectrum.

Risk profile metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Volatility (1Y, Annualized)34.10%18.90%
Beta (5Y)1.450.27
Max Drawdown (5Y)-55.73%-17.27%
Avg. Volume (3M)38.50M16.05M

Risk-Adjusted Performance

Risk-Return Positioning

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AMZN and KO are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Sharpe Ratio (1Y)0.161.85
Sortino Ratio (1Y)0.263.17

Profitability

ROE (TTM)

Coca-Cola (KO) at 40.59% clears its industry range for ROE, a sharper capital-efficiency signal than Amazon.com (AMZN) at 27.42%, which is closer to a typical peer reading.

AMZN

Consumer Discretionary Distribution & Retail industry group

27.42%

Max
62.17%
Q3
29.44%
AMZN
27.42%
Median
15.69%
Q1
6.73%
Min
-12.16%

KO

Food, Beverage & Tobacco industry group

40.59%

KO
40.59%
Max
32.02%
Q3
16.61%
Median
10.05%
Q1
4.10%
Min
-10.50%
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their ROE against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Net Margin (TTM)

Coca-Cola (KO) at 28.65% keeps the most of each sales dollar — above its industry’s net margin range — and Amazon.com (AMZN) at 16.90% also retains a top-quartile share.

AMZN

Consumer Discretionary Distribution & Retail industry group

16.90%

Max
16.94%
AMZN
16.90%
Q3
8.69%
Median
3.55%
Q1
1.14%
Min
-9.41%

KO

Food, Beverage & Tobacco industry group

28.65%

KO
28.65%
Max
24.83%
Q3
11.22%
Median
5.94%
Q1
2.05%
Min
-11.49%
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their net margin against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.90% and Coca-Cola (KO) at 33.36% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.90%

Max
21.45%
AMZN
13.90%
Q3
10.89%
Median
5.57%
Q1
2.28%
Min
-7.12%

KO

Food, Beverage & Tobacco industry group

33.36%

Max
34.91%
KO
33.36%
Q3
17.57%
Median
11.06%
Q1
4.15%
Min
-15.06%
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their operating margin against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
ROE (TTM)27.42%40.59%
ROA (TTM)6.62%9.59%
Net Margin (TTM)16.90%28.65%
Operating Margin (TTM)13.90%33.36%
Gross Margin (TTM)51.37%62.32%

Growth

Revenue Growth

Amazon.com (AMZN) at 12.38% sits in the top revenue growth quartile, while Coca-Cola (KO) at 1.87% is closer to the peer norm — faster top-line expansion for AMZN.

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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their Revenue Growth across different time periods.

EPS Growth

Both Amazon.com (AMZN) at 29.66% and Coca-Cola (KO) at 23.58% sit in the top peer quartile for EPS growth, so each is compounding per-share earnings faster than typical industry peers.

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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Revenue Growth (YoY)12.38%1.87%
Revenue Growth (3Y CAGR)11.73%3.69%
EPS Growth (YoY)29.66%23.58%
EPS Growth (3Y CAGR)--11.55%

Financial Strength

Current Ratio (MRQ)

Coca-Cola (KO) at 1.38 keeps current ratio within its industry’s typical mid-range, while Amazon.com (AMZN) at 0.99 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for AMZN.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.99

Max
2.62
Q3
1.75
Median
1.35
Q1
1.00
AMZN
0.99
Min
0.48

KO

Food, Beverage & Tobacco industry group

1.38

Max
4.01
Q3
2.35
Median
1.53
KO
1.38
Q1
1.02
Min
0.33
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their current ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.50 keeps leverage in the lower industry quartile, while Coca-Cola (KO) at 1.07 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.50

Max
3.93
Q3
2.14
Median
1.25
Q1
0.73
AMZN
0.50
Min
0.01

KO

Food, Beverage & Tobacco industry group

1.07

Max
2.19
Q3
1.11
KO
1.07
Median
0.68
Q1
0.33
Min
0.00
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their debt-to-equity ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Current Ratio (MRQ)0.991.38
Debt / Equity (MRQ)0.501.07
Net Debt / EBITDA1.041.48

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Coca-Cola (KO) reports a yield of 2.19%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.84%
Q3
2.50%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

KO

Food, Beverage & Tobacco industry group

2.19%

Max
9.38%
Q3
3.77%
KO
2.19%
Median
1.76%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their dividend yield against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Coca-Cola (KO) reports a payout of 61.95%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
72.73%
Q3
32.44%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

KO

Food, Beverage & Tobacco industry group

61.95%

Max
199.19%
Q3
81.03%
KO
61.95%
Median
41.52%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their payout ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
Dividend Yield (TTM)0.00%2.19%
Dividend Payout Ratio (TTM)0.00%61.95%

Valuation

P/E Ratio (TTM)

Both Amazon.com (AMZN) at 20.96 and Coca-Cola (KO) at 28.22 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.96

Max
40.50
Q3
24.26
AMZN
20.96
Median
19.23
Q1
12.64
Min
4.67

KO

Food, Beverage & Tobacco industry group

28.22

Max
52.52
Q3
30.78
KO
28.22
Median
18.76
Q1
12.77
Min
4.72
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their P/E ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

P/S Ratio (TTM)

Both look expensive on sales: Amazon.com (AMZN) at 3.52 sits in the upper P/S ratio quartile, and Coca-Cola (KO) at 8.06 prices even higher, above its industry range.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.52

Max
4.32
AMZN
3.52
Q3
1.99
Median
0.70
Q1
0.26
Min
0.03

KO

Food, Beverage & Tobacco industry group

8.06

KO
8.06
Max
4.64
Q3
2.27
Median
1.17
Q1
0.52
Min
0.00
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Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their P/S ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 4.57 sits near its industry’s typical P/B ratio, while Coca-Cola (KO) at 11.01 prices above its benchmark range — KO looks rich relative to book.

AMZN

Consumer Discretionary Distribution & Retail industry group

4.57

Max
10.96
Q3
5.26
AMZN
4.57
Median
2.16
Q1
1.08
Min
-4.45

KO

Food, Beverage & Tobacco industry group

11.01

KO
11.01
Max
6.35
Q3
3.07
Median
1.58
Q1
0.82
Min
0.00
Loading chart…
Amazon.com (AMZN) vs. Coca-Cola (KO): A comparison of their P/B ratio against their respective Consumer Discretionary Distribution & Retail and Food, Beverage & Tobacco industry group benchmarks.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Coca-Cola (KO)
MetricAMZNKO
P/E Ratio (TTM)20.9628.22
P/S Ratio (TTM)3.528.06
P/B Ratio (MRQ)4.5711.01
Free Cash Flow Yield (TTM)-1.24%1.06%