AMZN vs. KO: A Head-to-Head Stock Comparison

Updated on August 25, 2025

Here’s a clear look at AMZN and KO, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.

Company Profile

Symbol	AMZN	KO
Company Name	Amazon.com, Inc.	The Coca-Cola Company
Country	United States	United States
GICS Sector	Consumer Discretionary	Consumer Staples
GICS Industry	Broadline Retail	Beverages
Market Capitalization	2,386.91 billion USD	304.27 billion USD
Exchange	NasdaqGS	NYSE
Listing Date	May 15, 1997	January 2, 1962
Security Type	Common Stock	Common Stock

Historical Performance

This chart compares the performance of AMZN and KO by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period. Data is adjusted for dividends and splits.

AMZN vs. KO: Growth of a $10,000 investment over the past one year.

Historical Performance at a Glance

Symbol	AMZN	KO
5-Day Price Return	-3.10%	1.65%
13-Week Price Return	8.56%	-1.71%
26-Week Price Return	-2.85%	1.73%
52-Week Price Return	25.58%	2.49%
Month-to-Date Return	-4.40%	4.14%
Year-to-Date Return	2.01%	13.56%
10-Day Avg. Volume	37.19M	12.59M
3-Month Avg. Volume	44.00M	15.38M
3-Month Volatility	26.78%	13.85%
Beta	1.31	0.44

Profitability

Return on Equity (TTM)

AMZN

23.84%

Broadline Retail Industry

Max: 49.17%
Q3: 28.98%
Median: 19.22%
Q1: 10.86%
Min: -11.14%

AMZN’s Return on Equity of 23.84% is on par with the norm for the Broadline Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.

KO

45.90%

Beverages Industry

Max: 49.46%
Q3: 24.91%
Median: 11.13%
Q1: 5.27%
Min: -5.93%

In the upper quartile for the Beverages industry, KO’s Return on Equity of 45.90% signals a highly effective use of shareholder capital to drive profitability compared to most of its peers.

AMZN vs. KO: A comparison of their Return on Equity (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Net Profit Margin (TTM)

AMZN

10.54%

Broadline Retail Industry

Max: 19.78%
Q3: 11.90%
Median: 8.63%
Q1: 5.21%
Min: 0.82%

AMZN’s Net Profit Margin of 10.54% is aligned with the median group of its peers in the Broadline Retail industry. This indicates its ability to convert revenue into profit is typical for the sector.

KO

25.89%

Beverages Industry

Max: 21.86%
Q3: 12.24%
Median: 8.70%
Q1: 5.33%
Min: -4.40%

KO’s Net Profit Margin of 25.89% is exceptionally high, placing it well beyond the typical range for the Beverages industry. This demonstrates outstanding operational efficiency and a strong competitive advantage in converting revenue into profit.

AMZN vs. KO: A comparison of their Net Profit Margin (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Operating Profit Margin (TTM)

AMZN

11.37%

Broadline Retail Industry

Max: 27.23%
Q3: 15.96%
Median: 11.13%
Q1: 8.31%
Min: 1.77%

AMZN’s Operating Profit Margin of 11.37% is around the midpoint for the Broadline Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.

KO

29.32%

Beverages Industry

Max: 29.32%
Q3: 18.25%
Median: 13.42%
Q1: 10.58%
Min: 0.71%

An Operating Profit Margin of 29.32% places KO in the upper quartile for the Beverages industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.

AMZN vs. KO: A comparison of their Operating Profit Margin (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Profitability at a Glance

Symbol	AMZN	KO
Return on Equity (TTM)	23.84%	45.90%
Return on Assets (TTM)	11.14%	11.80%
Net Profit Margin (TTM)	10.54%	25.89%
Operating Profit Margin (TTM)	11.37%	29.32%
Gross Profit Margin (TTM)	49.61%	61.43%

Financial Strength

Current Ratio (MRQ)

AMZN

1.02

Broadline Retail Industry

Max: 3.54
Q3: 2.42
Median: 1.49
Q1: 1.22
Min: 0.67

AMZN’s Current Ratio of 1.02 falls into the lower quartile for the Broadline Retail industry. This indicates a tighter liquidity situation and a more constrained capacity to handle short-term debt than many of its competitors.

KO

1.21

Beverages Industry

Max: 3.38
Q3: 1.97
Median: 1.21
Q1: 0.86
Min: 0.53

KO’s Current Ratio of 1.21 aligns with the median group of the Beverages industry, indicating that its short-term liquidity is in line with its sector peers.

AMZN vs. KO: A comparison of their Current Ratio (MRQ) against their respective Broadline Retail and Beverages industry benchmarks.

Debt-to-Equity Ratio (MRQ)

AMZN

0.15

Broadline Retail Industry

Max: 2.14
Q3: 1.34
Median: 0.63
Q1: 0.27
Min: 0.00

Falling into the lower quartile for the Broadline Retail industry, AMZN’s Debt-to-Equity Ratio of 0.15 points to a conservative financing strategy. This results in lower financial risk but potentially limits strategic investments compared to more leveraged competitors.

KO

1.73

Beverages Industry

Max: 2.11
Q3: 1.23
Median: 0.79
Q1: 0.32
Min: 0.00

KO’s leverage is in the upper quartile of the Beverages industry, with a Debt-to-Equity Ratio of 1.73. While this approach can boost equity growth, it also exposes the company to greater financial vulnerability.

AMZN vs. KO: A comparison of their Debt-to-Equity Ratio (MRQ) against their respective Broadline Retail and Beverages industry benchmarks.

Interest Coverage Ratio (TTM)

AMZN

0.62

Broadline Retail Industry

Max: 37.34
Q3: 20.63
Median: 11.28
Q1: 4.22
Min: -19.29

AMZN’s Interest Coverage Ratio of 0.62 is a critical concern. A value below 1.0 means operating earnings are insufficient to cover interest expenses, indicating severe financial strain and high default risk.

KO

67.13

Beverages Industry

Max: 78.96
Q3: 40.67
Median: 9.62
Q1: 3.59
Min: 0.81

KO’s Interest Coverage Ratio of 67.13 is in the upper quartile for the Beverages industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.

AMZN vs. KO: A comparison of their Interest Coverage Ratio (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Financial Strength at a Glance

Symbol	AMZN	KO
Current Ratio (MRQ)	1.02	1.21
Quick Ratio (MRQ)	0.81	0.84
Debt-to-Equity Ratio (MRQ)	0.15	1.73
Interest Coverage Ratio (TTM)	0.62	67.13

Growth

Revenue Growth

AMZN vs. KO: A side-by-side comparison of their Revenue Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

EPS Growth

AMZN vs. KO: A side-by-side comparison of their EPS Growth for the MRQ (YoY), TTM (YoY), 3-Year CAGR, and 5-Year CAGR periods.

Dividend

Dividend Yield (TTM)

AMZN

0.00%

Broadline Retail Industry

Max: 5.46%
Q3: 2.38%
Median: 0.43%
Q1: 0.00%
Min: 0.00%

AMZN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.

KO

2.76%

Beverages Industry

Max: 6.93%
Q3: 4.51%
Median: 3.09%
Q1: 2.03%
Min: 0.00%

KO’s Dividend Yield of 2.76% is consistent with its peers in the Beverages industry, providing a dividend return that is standard for its sector.

AMZN vs. KO: A comparison of their Dividend Yield (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Dividend Payout Ratio (TTM)

AMZN

0.00%

Broadline Retail Industry

Max: 131.17%
Q3: 63.48%
Median: 29.43%
Q1: 0.00%
Min: 0.00%

AMZN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.

KO

69.42%

Beverages Industry

Max: 143.36%
Q3: 99.22%
Median: 67.03%
Q1: 40.31%
Min: 0.00%

KO’s Dividend Payout Ratio of 69.42% is within the typical range for the Beverages industry, suggesting a balanced approach between shareholder payouts and company reinvestment.

AMZN vs. KO: A comparison of their Dividend Payout Ratio (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Dividend at a Glance

Symbol	AMZN	KO
Dividend Yield (TTM)	0.00%	2.76%
Dividend Payout Ratio (TTM)	0.00%	69.42%

Valuation

Price-to-Earnings Ratio (TTM)

AMZN

34.03

Broadline Retail Industry

Max: 66.12
Q3: 35.17
Median: 16.29
Q1: 10.47
Min: 5.94

AMZN’s P/E Ratio of 34.03 is within the middle range for the Broadline Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

KO

25.14

Beverages Industry

Max: 41.48
Q3: 28.35
Median: 19.09
Q1: 15.36
Min: 3.14

KO’s P/E Ratio of 25.14 is within the middle range for the Beverages industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.

AMZN vs. KO: A comparison of their Price-to-Earnings Ratio (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Price-to-Sales Ratio (TTM)

AMZN

3.59

Broadline Retail Industry

Max: 5.40
Q3: 3.33
Median: 2.04
Q1: 0.80
Min: 0.16

AMZN’s P/S Ratio of 3.59 is in the upper echelon for the Broadline Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.

KO

6.51

Beverages Industry

Max: 3.90
Q3: 2.38
Median: 1.54
Q1: 0.84
Min: 0.41

With a P/S Ratio of 6.51, KO trades at a valuation that eclipses even the highest in the Beverages industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.

AMZN vs. KO: A comparison of their Price-to-Sales Ratio (TTM) against their respective Broadline Retail and Beverages industry benchmarks.

Price-to-Book Ratio (MRQ)

AMZN

6.98

Broadline Retail Industry

Max: 9.06
Q3: 5.22
Median: 3.48
Q1: 1.90
Min: 0.74

AMZN’s P/B Ratio of 6.98 is in the upper tier for the Broadline Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.

KO

10.59

Beverages Industry

Max: 6.29
Q3: 3.58
Median: 2.19
Q1: 1.68
Min: 0.91

At 10.59, KO’s P/B Ratio is at an extreme premium to the Beverages industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.

AMZN vs. KO: A comparison of their Price-to-Book Ratio (MRQ) against their respective Broadline Retail and Beverages industry benchmarks.

Valuation at a Glance

Symbol	AMZN	KO
Price-to-Earnings Ratio (TTM)	34.03	25.14
Price-to-Sales Ratio (TTM)	3.59	6.51
Price-to-Book Ratio (MRQ)	6.98	10.59
Price-to-Free Cash Flow Ratio (TTM)	111.85	47.00