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AMZN vs. GOOGL: Amazon.com vs. Alphabet Stock Comparison

How do Amazon.com (AMZN) and Alphabet (GOOGL) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) is classified in the Consumer Discretionary sector (Consumer Discretionary Distribution & Retail), whereas Alphabet (GOOGL) belongs to Communication Services (Media & Entertainment) — their GICS classifications point to very different parts of the market.

Company profile comparison for Amazon.com (AMZN) and Alphabet (GOOGL)
Profile ItemAMZNGOOGL
NameAmazon.com, Inc.Alphabet Inc.
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryCommunication Services
GICS Industry GroupConsumer Discretionary Distribution & RetailMedia & Entertainment
GICS IndustryBroadline RetailInteractive Media & Services
GICS Sub-IndustryBroadline RetailInteractive Media & Services
Market Capitalization2,662.92 billion USD4,236.12 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateMay 15, 1997August 19, 2004
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AMZN
GOOGL
GSPC
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Amazon.com (AMZN) vs. Alphabet (GOOGL), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Total Return (1Y)7.96%83.14%
Total Return (3Y, Annualized)23.95%42.90%
Total Return (5Y, Annualized)6.67%22.39%

Risk Profile

Drawdown History

AMZN
GOOGL
GSPC
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Amazon.com (AMZN) vs. Alphabet (GOOGL), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Volatility (1Y, Annualized)31.17%30.50%
Beta (5Y)1.461.24
Max Drawdown (5Y)-55.77%-44.32%
Avg. Volume (3M)48.85M31.71M

Risk-Adjusted Performance

Risk-Return Positioning

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AMZN and GOOGL are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Sharpe Ratio (1Y)0.132.59
Sortino Ratio (1Y)0.184.68

Profitability

ROE (TTM)

Alphabet (GOOGL) at 38.89% sits in the top ROE quartile, while Amazon.com (AMZN) at 24.29% is closer to the peer norm — stronger capital efficiency for GOOGL.

AMZN

Consumer Discretionary Distribution & Retail industry group

24.29%

Max
63.82%
Q3
31.99%
AMZN
24.29%
Median
14.10%
Q1
5.79%
Min
-29.94%

GOOGL

Media & Entertainment industry group

38.89%

GOOGL
38.89%
Max
38.89%
Q3
16.35%
Median
6.52%
Q1
-3.39%
Min
-29.59%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their ROE against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Net Margin (TTM)

Alphabet (GOOGL) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and Amazon.com (AMZN) at 12.22% also retains a top-quartile share.

AMZN

Consumer Discretionary Distribution & Retail industry group

12.22%

Max
20.45%
AMZN
12.22%
Q3
8.98%
Median
3.75%
Q1
0.80%
Min
-11.15%

GOOGL

Media & Entertainment industry group

37.92%

GOOGL
37.92%
Max
30.77%
Q3
11.05%
Median
3.73%
Q1
-3.12%
Min
-24.17%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their net margin against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.14% and Alphabet (GOOGL) at 36.12% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.14%

Max
23.15%
AMZN
13.14%
Q3
11.13%
Median
4.82%
Q1
1.65%
Min
-8.71%

GOOGL

Media & Entertainment industry group

36.12%

Max
41.37%
GOOGL
36.12%
Q3
15.96%
Median
7.22%
Q1
-3.48%
Min
-27.39%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their operating margin against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
ROE (TTM)24.29%38.89%
ROA (TTM)6.85%14.64%
Net Margin (TTM)12.22%37.92%
Operating Margin (TTM)13.14%36.12%
Gross Margin (TTM)50.60%60.37%

Growth

Revenue Growth

Both Amazon.com (AMZN) at 12.38% and Alphabet (GOOGL) at 15.09% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while Alphabet (GOOGL) at 34.45% is closer to the peer norm — faster per-share earnings growth for AMZN.

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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Revenue Growth (YoY)12.38%15.09%
Revenue Growth (3Y CAGR)11.73%12.51%
EPS Growth (YoY)29.66%34.45%
EPS Growth (3Y CAGR)--33.34%

Financial Strength

Current Ratio (MRQ)

Both Amazon.com (AMZN) at 1.18 and Alphabet (GOOGL) at 1.92 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

1.18

Max
2.97
Q3
1.87
Median
1.38
AMZN
1.18
Q1
1.03
Min
0.46

GOOGL

Media & Entertainment industry group

1.92

Max
4.37
Q3
2.40
GOOGL
1.92
Median
1.44
Q1
1.02
Min
0.31
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their current ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.53 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.20 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.53

Max
3.37
Q3
1.84
Median
1.10
Q1
0.72
AMZN
0.53
Min
0.01

GOOGL

Media & Entertainment industry group

0.20

Max
2.46
Q3
1.10
Median
0.47
GOOGL
0.20
Q1
0.13
Min
0.00
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their debt-to-equity ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Current Ratio (MRQ)1.181.92
Debt / Equity (MRQ)0.530.20
Net Debt / EBITDA0.59-0.19

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a yield of 0.24%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
5.11%
Q3
2.34%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOGL

Media & Entertainment industry group

0.24%

Max
1.97%
Q3
0.88%
GOOGL
0.24%
Median
0.00%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their dividend yield against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 6.41%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
78.51%
Q3
33.07%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOGL

Media & Entertainment industry group

6.41%

Max
41.30%
Q3
17.37%
GOOGL
6.41%
Median
0.00%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their payout ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Dividend Yield (TTM)0.00%0.24%
Dividend Payout Ratio (TTM)0.00%6.41%

Valuation

P/E Ratio (TTM)

Both Amazon.com (AMZN) at 29.93 and Alphabet (GOOGL) at 26.89 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

29.93

Max
55.02
Q3
32.16
AMZN
29.93
Median
20.42
Q1
12.25
Min
1.08

GOOGL

Media & Entertainment industry group

26.89

Max
78.62
Q3
41.37
GOOGL
26.89
Median
23.47
Q1
12.58
Min
1.74
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/E ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

P/S Ratio (TTM)

Both look expensive on sales: Amazon.com (AMZN) at 3.59 sits in the upper P/S ratio quartile, and Alphabet (GOOGL) at 10.03 prices even higher, above its industry range.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.59

Max
4.00
AMZN
3.59
Q3
1.91
Median
0.78
Q1
0.31
Min
0.03

GOOGL

Media & Entertainment industry group

10.03

GOOGL
10.03
Max
7.60
Q3
3.84
Median
1.52
Q1
0.68
Min
0.00
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/S ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

P/B Ratio (MRQ)

Amazon.com (AMZN) at 6.02 is valued about in line with its industry on P/B ratio, while Alphabet (GOOGL) at 8.79 carries an above-peer premium to book — GOOGL is pricier on assets.

AMZN

Consumer Discretionary Distribution & Retail industry group

6.02

Max
12.69
AMZN
6.02
Q3
6.02
Median
2.27
Q1
1.18
Min
-4.00

GOOGL

Media & Entertainment industry group

8.79

Max
13.29
GOOGL
8.79
Q3
5.93
Median
2.00
Q1
0.76
Min
-3.80
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/B ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
P/E Ratio (TTM)29.9326.89
P/S Ratio (TTM)3.5910.03
P/B Ratio (MRQ)6.028.79
Free Cash Flow Yield (TTM)0.37%0.66%