AMZN vs. GOOGL: Amazon.com vs. Alphabet Stock Comparison
This page compares Amazon.com (AMZN) with Alphabet (GOOGL) using performance and risk, profitability, financial strength, growth, dividends, and valuation metrics.
Performance
Cumulative Growth
Trailing Returns
Performance at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| 1-Year Return | 11.87% | 105.30% |
Risk
Drawdown
Risk at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| 1-Year Volatility | 30.20% | 29.34% |
| Beta | 1.47 | 1.25 |
| 3-Month Avg. Volume | 44.54M | 29.40M |
Company Profile
Amazon.com (AMZN) is classified in the Consumer Discretionary sector (Consumer Discretionary Distribution & Retail), whereas Alphabet (GOOGL) belongs to Communication Services (Media & Entertainment) — their GICS classifications point to very different parts of the market.
| Profile Item | AMZN | GOOGL |
|---|---|---|
| Name | Amazon.com, Inc. | Alphabet Inc. |
| Country/Region | United States | United States |
| GICS Sector | Consumer Discretionary | Communication Services |
| GICS Industry Group | Consumer Discretionary Distribution & Retail | Media & Entertainment |
| GICS Industry | Broadline Retail | Interactive Media & Services |
| GICS Sub-Industry | Broadline Retail | Interactive Media & Services |
| Market Capitalization | 2,566.11 billion USD | 4,386.27 billion USD |
| Currency | USD | USD |
| Exchange | Nasdaq | Nasdaq |
| Listing Date | May 15, 1997 | August 19, 2004 |
| Security Type | Common Stock | Common Stock |
Valuation
Price-to-Earnings Ratio (TTM)
Both Amazon.com (AMZN) at 31.64 and Alphabet (GOOGL) at 27.48 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.
AMZN
Consumer Discretionary Distribution & Retail industry group
31.64
- Max
- 54.29
- AMZN
- 31.64
- Q3
- 31.64
- Median
- 20.61
- Q1
- 12.78
- Min
- 1.13
GOOGL
Media & Entertainment industry group
27.48
- Max
- 71.35
- Q3
- 37.05
- GOOGL
- 27.48
- Median
- 21.91
- Q1
- 11.66
- Min
- 1.74
Price-to-Sales Ratio (TTM)
Both look expensive on sales: Amazon.com (AMZN) at 3.45 sits in the upper P/S ratio quartile, and Alphabet (GOOGL) at 10.38 prices even higher, above its industry range.
AMZN
Consumer Discretionary Distribution & Retail industry group
3.45
- Max
- 3.65
- AMZN
- 3.45
- Q3
- 1.78
- Median
- 0.73
- Q1
- 0.28
- Min
- 0.03
GOOGL
Media & Entertainment industry group
10.38
- GOOGL
- 10.38
- Max
- 8.58
- Q3
- 3.91
- Median
- 1.48
- Q1
- 0.55
- Min
- 0.00
Price-to-Book Ratio (MRQ)
Both Amazon.com (AMZN) at 5.81 and Alphabet (GOOGL) at 9.10 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.
AMZN
Consumer Discretionary Distribution & Retail industry group
5.81
- Max
- 11.07
- AMZN
- 5.81
- Q3
- 5.11
- Median
- 2.24
- Q1
- 1.05
- Min
- -3.64
GOOGL
Media & Entertainment industry group
9.10
- Max
- 11.21
- GOOGL
- 9.10
- Q3
- 5.56
- Median
- 1.93
- Q1
- 0.82
- Min
- -2.89
Valuation at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| Price-to-Earnings Ratio (TTM) | 31.64 | 27.48 |
| Price-to-Sales Ratio (TTM) | 3.45 | 10.38 |
| Price-to-Book Ratio (MRQ) | 5.81 | 9.10 |
| Free Cash Flow Yield | 0.38% | 0.64% |
Profitability
Return on Equity (TTM)
Alphabet (GOOGL) at 38.89% sits in the top ROE quartile, while Amazon.com (AMZN) at 24.29% is closer to the peer norm — stronger capital efficiency for GOOGL.
AMZN
Consumer Discretionary Distribution & Retail industry group
24.29%
- Max
- 63.82%
- Q3
- 31.67%
- AMZN
- 24.29%
- Median
- 12.96%
- Q1
- 4.89%
- Min
- -29.94%
GOOGL
Media & Entertainment industry group
38.89%
- Max
- 46.65%
- GOOGL
- 38.89%
- Q3
- 16.35%
- Median
- 6.52%
- Q1
- -4.21%
- Min
- -29.59%
Net Profit Margin (TTM)
Alphabet (GOOGL) at 37.92% keeps the most of each sales dollar — above its industry’s net margin range — and Amazon.com (AMZN) at 12.22% also retains a top-quartile share.
AMZN
Consumer Discretionary Distribution & Retail industry group
12.22%
- Max
- 20.45%
- AMZN
- 12.22%
- Q3
- 8.75%
- Median
- 3.25%
- Q1
- 0.49%
- Min
- -11.15%
GOOGL
Media & Entertainment industry group
37.92%
- GOOGL
- 37.92%
- Max
- 30.77%
- Q3
- 10.51%
- Median
- 3.81%
- Q1
- -3.12%
- Min
- -20.69%
Operating Profit Margin (TTM)
Both Amazon.com (AMZN) at 13.14% and Alphabet (GOOGL) at 36.12% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.
AMZN
Consumer Discretionary Distribution & Retail industry group
13.14%
- Max
- 23.15%
- AMZN
- 13.14%
- Q3
- 11.08%
- Median
- 4.61%
- Q1
- 1.68%
- Min
- -8.71%
GOOGL
Media & Entertainment industry group
36.12%
- Max
- 41.37%
- GOOGL
- 36.12%
- Q3
- 16.41%
- Median
- 8.47%
- Q1
- -3.09%
- Min
- -26.23%
Profitability at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| Return on Equity (TTM) | 24.29% | 38.89% |
| Return on Assets (TTM) | 6.85% | 14.64% |
| Net Profit Margin (TTM) | 12.22% | 37.92% |
| Operating Profit Margin (TTM) | 13.14% | 36.12% |
| Gross Profit Margin (TTM) | 50.60% | 60.37% |
Growth
Revenue Growth
Revenue Growth at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| 1-Year Revenue Growth | 12.38% | 15.09% |
| 3-Year Revenue CAGR | 11.73% | 12.51% |
EPS Growth
EPS Growth at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| 1-Year EPS Growth | 29.66% | 34.45% |
| 3-Year EPS CAGR | -- | 33.34% |
Financial Strength
Current Ratio (MRQ)
Both Amazon.com (AMZN) at 1.18 and Alphabet (GOOGL) at 1.92 carry current ratio within their industries’ typical mid-ranges, suggesting balanced short-term liquidity relative to peers.
AMZN
Consumer Discretionary Distribution & Retail industry group
1.18
- Max
- 2.97
- Q3
- 1.87
- Median
- 1.38
- AMZN
- 1.18
- Q1
- 1.03
- Min
- 0.46
GOOGL
Media & Entertainment industry group
1.92
- Max
- 4.23
- Q3
- 2.26
- GOOGL
- 1.92
- Median
- 1.36
- Q1
- 0.89
- Min
- 0.31
Debt-to-Equity Ratio (MRQ)
Amazon.com (AMZN) at 0.53 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.20 runs a more typical debt-to-equity mix.
AMZN
Consumer Discretionary Distribution & Retail industry group
0.53
- Max
- 3.27
- Q3
- 1.82
- Median
- 1.09
- Q1
- 0.67
- AMZN
- 0.53
- Min
- 0.01
GOOGL
Media & Entertainment industry group
0.20
- Max
- 2.46
- Q3
- 1.30
- Median
- 0.54
- GOOGL
- 0.20
- Q1
- 0.17
- Min
- 0.00
Financial Strength at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| Current Ratio (MRQ) | 1.18 | 1.92 |
| Debt-to-Equity Ratio (MRQ) | 0.53 | 0.20 |
| Net Debt / EBITDA | 0.59 | -0.19 |
Dividends
Dividend Yield (TTM)
Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a yield of 0.24%, ranking against industry peers normally.
AMZN
Consumer Discretionary Distribution & Retail industry group
0.00%
- Max
- 6.62%
- Q3
- 2.66%
- AMZN
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL
Media & Entertainment industry group
0.24%
- Max
- 2.67%
- Q3
- 1.17%
- GOOGL
- 0.24%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividend Payout Ratio (TTM)
Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 6.41%, ranking against industry peers normally.
AMZN
Consumer Discretionary Distribution & Retail industry group
0.00%
- Max
- 78.51%
- Q3
- 33.46%
- AMZN
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
GOOGL
Media & Entertainment industry group
6.41%
- Max
- 57.34%
- Q3
- 24.40%
- GOOGL
- 6.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
Dividends at a Glance
| Metric | AMZN | GOOGL |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.24% |
| Dividend Payout Ratio (TTM) | 0.00% | 6.41% |