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AMZN vs. GOOGL: Amazon.com vs. Alphabet Stock Comparison

How do Amazon.com (AMZN) and Alphabet (GOOGL) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Amazon.com (AMZN) is classified in the Consumer Discretionary sector (Consumer Discretionary Distribution & Retail), whereas Alphabet (GOOGL) belongs to Communication Services (Media & Entertainment) — their GICS classifications point to very different parts of the market.

Company profile comparison for Amazon.com (AMZN) and Alphabet (GOOGL)
Profile ItemAMZNGOOGL
NameAmazon.com Inc.Alphabet Inc. Class A Common Stock
Country/RegionUnited StatesUnited States
GICS SectorConsumer DiscretionaryCommunication Services
GICS Industry GroupConsumer Discretionary Distribution & RetailMedia & Entertainment
GICS IndustryBroadline RetailInteractive Media & Services
GICS Sub-IndustryBroadline RetailInteractive Media & Services
Market Capitalization2,769.71 billion USD4,139.83 billion USD
CurrencyUSDUSD
ExchangeNasdaqNasdaq
Listing DateMay 15, 1997August 19, 2004
Security TypeCommon StockCommon Stock

Price Performance

Cumulative Growth

AMZN
GOOGL
GSPC
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Amazon.com (AMZN) vs. Alphabet (GOOGL), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Total Return (1Y)11.67%41.19%
Total Return (3Y, Annualized)21.52%35.64%
Total Return (5Y, Annualized)8.16%19.39%

Risk Profile

Drawdown History

AMZN
GOOGL
GSPC
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Amazon.com (AMZN) vs. Alphabet (GOOGL), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Amazon.com (AMZN) and Alphabet (GOOGL). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Volatility (1Y, Annualized)34.34%31.58%
Beta (5Y)1.451.21
Max Drawdown (5Y)-55.73%-44.32%
Avg. Volume (3M)47.04M29.86M

Risk-Adjusted Performance

Risk-Return Positioning

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AMZN and GOOGL are plotted by 1-year volatility (risk) and 1-year return. Each dashed Capital Allocation Line uses that stock's own industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Sharpe Ratio (1Y)0.221.17
Sortino Ratio (1Y)0.361.91

Profitability

ROE (TTM)

Alphabet (GOOGL) at 48.68% clears its industry range for ROE, a sharper capital-efficiency signal than Amazon.com (AMZN) at 30.56%, which is closer to a typical peer reading.

AMZN

Consumer Discretionary Distribution & Retail industry group

30.56%

Max
62.17%
Q3
32.45%
AMZN
30.56%
Median
15.79%
Q1
6.36%
Min
-27.22%

GOOGL

Media & Entertainment industry group

48.68%

GOOGL
48.68%
Max
45.82%
Q3
16.48%
Median
6.89%
Q1
-3.55%
Min
-26.31%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their ROE against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Net Margin (TTM)

Alphabet (GOOGL) at 54.77% keeps the most of each sales dollar — above its industry’s net margin range — and Amazon.com (AMZN) at 17.44% also retains a top-quartile share.

AMZN

Consumer Discretionary Distribution & Retail industry group

17.44%

Max
20.43%
AMZN
17.44%
Q3
8.79%
Median
3.37%
Q1
0.88%
Min
-10.82%

GOOGL

Media & Entertainment industry group

54.77%

GOOGL
54.77%
Max
29.84%
Q3
10.43%
Median
4.53%
Q1
-3.40%
Min
-17.61%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their net margin against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Operating Margin (TTM)

Both Amazon.com (AMZN) at 13.69% and Alphabet (GOOGL) at 34.03% convert sales into operating profit at a top-quartile rate, pointing to tighter cost discipline before financing and tax.

AMZN

Consumer Discretionary Distribution & Retail industry group

13.69%

Max
24.71%
AMZN
13.69%
Q3
11.54%
Median
6.09%
Q1
2.46%
Min
-6.74%

GOOGL

Media & Entertainment industry group

34.03%

Max
40.16%
GOOGL
34.03%
Q3
18.59%
Median
10.04%
Q1
0.82%
Min
-19.55%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their operating margin against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Profitability Metrics

Profitability metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
ROE (TTM)30.56%48.68%
ROA (TTM)6.59%12.96%
Net Margin (TTM)17.44%54.77%
Operating Margin (TTM)13.69%34.03%
Gross Margin (TTM)50.77%60.90%

Growth

Revenue Growth

Both Amazon.com (AMZN) at 12.38% and Alphabet (GOOGL) at 15.09% sit in the top peer quartile for revenue growth, so each is growing its top line faster than typical industry peers.

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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their Revenue Growth across different time periods.

EPS Growth

Amazon.com (AMZN) at 29.66% sits in the top EPS growth quartile, while Alphabet (GOOGL) at 34.45% is closer to the peer norm — faster per-share earnings growth for AMZN.

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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Revenue Growth (YoY)12.38%15.09%
Revenue Growth (3Y CAGR)11.73%12.51%
EPS Growth (YoY)29.66%34.45%
EPS Growth (3Y CAGR)--33.34%

Financial Strength

Current Ratio (MRQ)

Amazon.com (AMZN) at 1.03 keeps current ratio within its industry’s typical mid-range, while Alphabet (GOOGL) at 2.72 sits above its industry’s typical mid-range — comfortable liquidity, though possibly with more idle current assets relative to peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

1.03

Max
2.71
Q3
1.75
Median
1.36
AMZN
1.03
Q1
1.03
Min
0.49

GOOGL

Media & Entertainment industry group

2.72

Max
4.50
GOOGL
2.72
Q3
2.38
Median
1.45
Q1
0.86
Min
0.23
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their current ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Debt / Equity (MRQ)

Amazon.com (AMZN) at 0.46 keeps leverage in the lower industry quartile, while Alphabet (GOOGL) at 0.19 runs a more typical debt-to-equity mix.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.46

Max
3.53
Q3
1.87
Median
1.09
Q1
0.70
AMZN
0.46
Min
0.01

GOOGL

Media & Entertainment industry group

0.19

Max
2.66
Q3
1.44
Median
0.51
GOOGL
0.19
Q1
0.17
Min
0.00
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their debt-to-equity ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Financial Strength Metrics

Financial strength metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Current Ratio (MRQ)1.032.72
Debt / Equity (MRQ)0.460.19
Net Debt / EBITDA0.76-0.70

Dividends

Dividend Yield (TTM)

Amazon.com (AMZN) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a yield of 0.26%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
6.67%
Q3
2.68%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOGL

Media & Entertainment industry group

0.26%

Max
1.42%
Q3
0.61%
GOOGL
0.26%
Median
0.00%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their dividend yield against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Dividend Payout Ratio (TTM)

Amazon.com (AMZN) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Alphabet (GOOGL) reports a payout of 4.26%, ranking against industry peers normally.

AMZN

Consumer Discretionary Distribution & Retail industry group

0.00%

Max
72.73%
Q3
29.95%
AMZN
0.00%
Median
0.00%
Q1
0.00%
Min
0.00%

GOOGL

Media & Entertainment industry group

4.26%

Max
43.37%
Q3
19.42%
GOOGL
4.26%
Median
0.00%
Q1
0.00%
Min
0.00%
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their payout ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Dividend Metrics

Dividend metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
Dividend Yield (TTM)0.00%0.26%
Dividend Payout Ratio (TTM)0.00%4.26%

Valuation

P/E Ratio (TTM)

Both Amazon.com (AMZN) at 20.66 and Alphabet (GOOGL) at 16.98 land around their industries’ usual P/E ratio levels — neither is getting a clear earnings-multiple discount or premium versus peers.

AMZN

Consumer Discretionary Distribution & Retail industry group

20.66

Max
42.25
Q3
24.30
AMZN
20.66
Median
16.76
Q1
12.13
Min
0.90

GOOGL

Media & Entertainment industry group

16.98

Max
71.36
Q3
37.90
Median
18.95
GOOGL
16.98
Q1
10.54
Min
1.77
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/E ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Amazon.com (AMZN) at 3.57 and Alphabet (GOOGL) at 9.28 — each P/S ratio clears its industry’s benchmark range.

AMZN

Consumer Discretionary Distribution & Retail industry group

3.57

AMZN
3.57
Max
3.35
Q3
1.55
Median
0.64
Q1
0.26
Min
0.03

GOOGL

Media & Entertainment industry group

9.28

GOOGL
9.28
Max
7.24
Q3
3.54
Median
1.43
Q1
0.55
Min
0.00
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/S ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

P/B Ratio (MRQ)

Both Amazon.com (AMZN) at 5.02 and Alphabet (GOOGL) at 6.65 carry a premium to book value versus peers, sitting in the upper P/B ratio quartile of their industries.

AMZN

Consumer Discretionary Distribution & Retail industry group

5.02

Max
10.28
AMZN
5.02
Q3
4.79
Median
1.95
Q1
1.11
Min
-3.55

GOOGL

Media & Entertainment industry group

6.65

Max
11.38
GOOGL
6.65
Q3
5.03
Median
1.89
Q1
0.75
Min
-3.64
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Amazon.com (AMZN) vs. Alphabet (GOOGL): A comparison of their P/B ratio against their respective Consumer Discretionary Distribution & Retail and Media & Entertainment industry group benchmarks.

Valuation Metrics

Valuation metrics for Amazon.com (AMZN) and Alphabet (GOOGL)
MetricAMZNGOOGL
P/E Ratio (TTM)20.6616.98
P/S Ratio (TTM)3.579.28
P/B Ratio (MRQ)5.026.65
Free Cash Flow Yield (TTM)0.12%0.55%