AMZN vs. BKNG: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AMZN and BKNG, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
AMZN’s market capitalization of 2,371.81 billion USD is substantially larger than BKNG’s 186.03 billion USD, indicating a significant difference in their market valuations.
With betas of 1.33 for AMZN and 1.41 for BKNG, both stocks show similar sensitivity to overall market movements.
| Symbol | AMZN | BKNG |
|---|---|---|
| Company Name | Amazon.com, Inc. | Booking Holdings Inc. |
| Country | US | US |
| Sector | Consumer Cyclical | Consumer Cyclical |
| Industry | Specialty Retail | Travel Services |
| CEO | Andrew R. Jassy | Glenn D. Fogel |
| Price | 223.41 USD | 5,716.8 USD |
| Market Cap | 2,371.81 billion USD | 186.03 billion USD |
| Beta | 1.33 | 1.41 |
| Exchange | NASDAQ | NASDAQ |
| IPO Date | May 15, 1997 | March 31, 1999 |
| ADR | No | No |
Historical Performance
This chart compares the performance of AMZN and BKNG by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
AMZN
24.26%
Specialty Retail Industry
- Max
- 70.52%
- Q3
- 29.03%
- Median
- 10.90%
- Q1
- -7.86%
- Min
- -57.43%
AMZN’s Return on Equity of 24.26% is on par with the norm for the Specialty Retail industry, indicating its profitability relative to shareholder equity is typical for the sector.
BKNG
-120.46%
Travel Services Industry
- Max
- 73.02%
- Q3
- 34.55%
- Median
- 12.42%
- Q1
- -4.86%
- Min
- -43.74%
BKNG has a negative Return on Equity of -120.46%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Return on Invested Capital
AMZN
13.10%
Specialty Retail Industry
- Max
- 29.46%
- Q3
- 13.75%
- Median
- 8.05%
- Q1
- 0.80%
- Min
- -17.95%
AMZN’s Return on Invested Capital of 13.10% is in line with the norm for the Specialty Retail industry, reflecting a standard level of efficiency in generating profits from its capital base.
BKNG
55.06%
Travel Services Industry
- Max
- 20.68%
- Q3
- 16.03%
- Median
- 10.02%
- Q1
- 6.13%
- Min
- 3.60%
BKNG’s Return on Invested Capital of 55.06% is exceptionally high, placing it well beyond the typical range for the Travel Services industry. This demonstrates an outstanding ability to deploy capital efficiently and create significant value.
Net Profit Margin
AMZN
10.14%
Specialty Retail Industry
- Max
- 19.78%
- Q3
- 8.49%
- Median
- 3.43%
- Q1
- -0.69%
- Min
- -9.88%
A Net Profit Margin of 10.14% places AMZN in the upper quartile for the Specialty Retail industry, signifying strong profitability and more effective cost management than most of its peers.
BKNG
22.58%
Travel Services Industry
- Max
- 30.84%
- Q3
- 20.18%
- Median
- 9.77%
- Q1
- 7.81%
- Min
- -5.69%
A Net Profit Margin of 22.58% places BKNG in the upper quartile for the Travel Services industry, signifying strong profitability and more effective cost management than most of its peers.
Operating Profit Margin
AMZN
11.02%
Specialty Retail Industry
- Max
- 24.47%
- Q3
- 11.10%
- Median
- 5.85%
- Q1
- 0.66%
- Min
- -12.62%
AMZN’s Operating Profit Margin of 11.02% is around the midpoint for the Specialty Retail industry, indicating that its efficiency in managing core business operations is typical for the sector.
BKNG
32.49%
Travel Services Industry
- Max
- 32.49%
- Q3
- 23.05%
- Median
- 17.29%
- Q1
- 11.44%
- Min
- 3.62%
An Operating Profit Margin of 32.49% places BKNG in the upper quartile for the Travel Services industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AMZN | BKNG |
|---|---|---|
| Return on Equity (TTM) | 24.26% | -120.46% |
| Return on Assets (TTM) | 10.25% | 20.00% |
| Return on Invested Capital (TTM) | 13.10% | 55.06% |
| Net Profit Margin (TTM) | 10.14% | 22.58% |
| Operating Profit Margin (TTM) | 11.02% | 32.49% |
| Gross Profit Margin (TTM) | 49.16% | 97.86% |
Financial Strength
Current Ratio
AMZN
1.05
Specialty Retail Industry
- Max
- 3.24
- Q3
- 1.99
- Median
- 1.42
- Q1
- 1.02
- Min
- 0.54
AMZN’s Current Ratio of 1.05 aligns with the median group of the Specialty Retail industry, indicating that its short-term liquidity is in line with its sector peers.
BKNG
1.22
Travel Services Industry
- Max
- 1.90
- Q3
- 1.56
- Median
- 1.16
- Q1
- 0.68
- Min
- 0.18
BKNG’s Current Ratio of 1.22 aligns with the median group of the Travel Services industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
AMZN
0.44
Specialty Retail Industry
- Max
- 2.72
- Q3
- 1.42
- Median
- 0.87
- Q1
- 0.35
- Min
- 0.01
AMZN’s Debt-to-Equity Ratio of 0.44 is typical for the Specialty Retail industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
BKNG
-2.70
Travel Services Industry
- Max
- 2.53
- Q3
- 2.25
- Median
- 1.87
- Q1
- 0.29
- Min
- 0.20
BKNG has a Debt-to-Equity Ratio of -2.70, which indicates negative shareholder equity where liabilities exceed assets. This is a critical sign of financial distress.
Interest Coverage Ratio
AMZN
31.13
Specialty Retail Industry
- Max
- 37.34
- Q3
- 17.19
- Median
- 4.28
- Q1
- 0.11
- Min
- -23.60
AMZN’s Interest Coverage Ratio of 31.13 is in the upper quartile for the Specialty Retail industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
BKNG
7.27
Travel Services Industry
- Max
- 9.48
- Q3
- 6.06
- Median
- 3.05
- Q1
- 2.58
- Min
- 0.53
BKNG’s Interest Coverage Ratio of 7.27 is in the upper quartile for the Travel Services industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | AMZN | BKNG |
|---|---|---|
| Current Ratio (TTM) | 1.05 | 1.22 |
| Quick Ratio (TTM) | 0.84 | 1.22 |
| Debt-to-Equity Ratio (TTM) | 0.44 | -2.70 |
| Debt-to-Asset Ratio (TTM) | 0.21 | 0.61 |
| Net Debt-to-EBITDA Ratio (TTM) | 0.50 | 0.10 |
| Interest Coverage Ratio (TTM) | 31.13 | 7.27 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for AMZN and BKNG. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
AMZN
0.00%
Specialty Retail Industry
- Max
- 5.54%
- Q3
- 1.52%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AMZN currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
BKNG
0.64%
Travel Services Industry
- Max
- 4.09%
- Q3
- 0.54%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
With a Dividend Yield of 0.64%, BKNG offers a more attractive income stream than most of its peers in the Travel Services industry, signaling a strong commitment to shareholder returns.
Dividend Payout Ratio
AMZN
0.00%
Specialty Retail Industry
- Max
- 177.64%
- Q3
- 9.49%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
AMZN has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
BKNG
21.95%
Travel Services Industry
- Max
- 37.56%
- Q3
- 4.41%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
BKNG’s Dividend Payout Ratio of 21.95% is in the upper quartile for the Travel Services industry. This indicates a strong commitment to shareholder returns but also suggests that a smaller portion of earnings is retained for reinvestment compared to many peers.
Dividend at a Glance
| Symbol | AMZN | BKNG |
|---|---|---|
| Dividend Yield (TTM) | 0.00% | 0.64% |
| Dividend Payout Ratio (TTM) | 0.00% | 21.95% |
Valuation
Price-to-Earnings Ratio
AMZN
35.92
Specialty Retail Industry
- Max
- 81.45
- Q3
- 42.51
- Median
- 25.40
- Q1
- 12.72
- Min
- 1.88
AMZN’s P/E Ratio of 35.92 is within the middle range for the Specialty Retail industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
BKNG
34.52
Travel Services Industry
- Max
- 43.15
- Q3
- 34.01
- Median
- 22.22
- Q1
- 16.56
- Min
- 9.02
A P/E Ratio of 34.52 places BKNG in the upper quartile for the Travel Services industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Forward P/E to Growth Ratio
AMZN
1.72
Specialty Retail Industry
- Max
- 5.90
- Q3
- 2.79
- Median
- 1.76
- Q1
- 0.69
- Min
- 0.00
AMZN’s Forward PEG Ratio of 1.72 is within the middle range of its peers in the Specialty Retail industry. This suggests a reasonable balance between the stock’s price and its expected growth, aligning with sector valuation norms.
BKNG
2.37
Travel Services Industry
- Max
- 2.37
- Q3
- 1.61
- Median
- 1.00
- Q1
- 0.54
- Min
- 0.02
BKNG’s Forward PEG Ratio of 2.37 is exceptionally high for the Travel Services industry. This suggests its stock price is very high relative to its expected earnings growth, signaling significant overvaluation risk.
Price-to-Sales Ratio
AMZN
3.65
Specialty Retail Industry
- Max
- 5.26
- Q3
- 2.60
- Median
- 1.29
- Q1
- 0.41
- Min
- 0.06
AMZN’s P/S Ratio of 3.65 is in the upper echelon for the Specialty Retail industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
BKNG
7.72
Travel Services Industry
- Max
- 7.69
- Q3
- 5.64
- Median
- 2.87
- Q1
- 0.93
- Min
- 0.41
With a P/S Ratio of 7.72, BKNG trades at a valuation that eclipses even the highest in the Travel Services industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
Price-to-Book Ratio
AMZN
7.74
Specialty Retail Industry
- Max
- 12.73
- Q3
- 6.96
- Median
- 3.28
- Q1
- 1.42
- Min
- 0.24
AMZN’s P/B Ratio of 7.74 is in the upper tier for the Specialty Retail industry. This indicates that investors are paying a premium relative to the company’s net assets, a valuation that hinges on its ability to generate superior profits.
BKNG
-30.72
Travel Services Industry
- Max
- 10.52
- Q3
- 10.49
- Median
- 9.35
- Q1
- 4.57
- Min
- 1.91
The P/B Ratio is often not a primary valuation metric for the Travel Services industry.
Valuation at a Glance
| Symbol | AMZN | BKNG |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | 35.92 | 34.52 |
| Forward PEG Ratio (TTM) | 1.72 | 2.37 |
| Price-to-Sales Ratio (P/S, TTM) | 3.65 | 7.72 |
| Price-to-Book Ratio (P/B, TTM) | 7.74 | -30.72 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | 113.97 | 21.93 |
| EV-to-EBITDA (TTM) | 18.07 | 21.05 |
| EV-to-Sales (TTM) | 3.75 | 7.76 |