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AFRM vs. HUBS: A Head-to-Head Stock Comparison

Updated

Here’s a clear look at AFRM and HUBS, comparing key factors like performance, valuation metrics, dividends, and financial strength. It’s built for investors or anyone curious to see how these two stocks match up.

Company Overview

HUBS stands out with 32.76 billion USD in market value—about 2.15× AFRM’s market cap of 15.24 billion USD.

AFRM’s beta of 3.66 points to much larger expected swings compared to HUBS’s calmer 1.79, suggesting both higher upside and downside potential.

SymbolAFRMHUBS
Company NameAffirm Holdings, Inc.HubSpot, Inc.
CountryUSUS
SectorTechnologyTechnology
IndustrySoftware - InfrastructureSoftware - Application
CEOMr. Max Roth LevchinMs. Yamini Rangan
Price47.24 USD621.25 USD
Market Cap15.24 billion USD32.76 billion USD
Beta3.661.79
ExchangeNASDAQNYSE
IPO DateJanuary 13, 2021October 9, 2014
ADRNoNo

Performance Comparison

This chart compares the performance of AFRM and HUBS over the past year by tracking the growth of an initial $10,000 investment in each (starting one year ago).

Hover over the lines to see the investment’s value and total return (%) at specific dates.

Data is adjusted for dividends and splits.

Valuation Metrics Comparison

The section examines key financial ratios to assess the valuation of AFRM and HUBS based on earnings, cash flow, sales, and book value. Pay attention to the following notable points where extreme values stand out.

  • Neither AFRM nor HUBS turned a profit—both carry negative P/E ratios of -246.14 and -1402.69, underscoring continued losses that pressure their valuations.
  • Analysts assign negative forward PEG ratios to both AFRM (-1.38) and HUBS (-74.96), suggesting expectation of shrinking or negative earnings in the upcoming period—a worrying sign for their profit outlook.
SymbolAFRMHUBS
Price-to-Earnings Ratio (P/E, TTM)-246.14-1402.69
Forward PEG Ratio (TTM)-1.38-74.96
Price-to-Sales Ratio (P/S, TTM)5.0712.03
Price-to-Book Ratio (P/B, TTM)5.3216.16
Price-to-Free Cash Flow Ratio (P/FCF, TTM)25.0453.77
EV-to-EBITDA (TTM)69.85370.00
EV-to-Sales (TTM)7.0712.04
EV-to-Free Cash Flow (TTM)34.9053.82

Dividend Comparison

Neither AFRM nor HUBS currently pays a dividend yield; this often indicates they are reinvesting earnings for growth, prioritizing long-term expansion over immediate cash returns to shareholders.

SymbolAFRMHUBS
Dividend Yield (TTM)0.00%0.00%

Financial Strength Metrics Comparison

This section dives into the financial resilience of AFRM and HUBS, spotlighting key metrics like liquidity, leverage, and debt coverage. Check out the standout observations below where notable differences or extremes pop up.

  • Both AFRM and HUBS report negative interest coverage ratios (-0.24, -33.04), meaning EBIT itself is negative—neither can cover interest, a critical solvency warning.
SymbolAFRMHUBS
Current Ratio (TTM)63.091.66
Quick Ratio (TTM)63.091.66
Debt-to-Equity Ratio (TTM)2.560.33
Debt-to-Assets Ratio (TTM)0.710.17
Interest Coverage Ratio (TTM)-0.24-33.04