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AFG vs. PUK: American Financial vs. Prudential Stock Comparison

How do American Financial (AFG) and Prudential (PUK) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

American Financial (AFG) and Prudential (PUK) both belong to the Insurance industry, though AFG is classified under Property & Casualty Insurance while PUK falls under Life & Health Insurance.

American Financial (AFG) trades as ordinary local shares, while Prudential (PUK) trades as an ADR — compare with FX exposure, depositary-program fees, and dividend-withholding-tax differences in mind.

Company profile comparison for American Financial (AFG) and Prudential (PUK)
Profile ItemAFGPUK
NameAmerican Financial Group IncPrudential plc ADR
Country/RegionUnited StatesHong Kong
GICS SectorFinancialsFinancials
GICS Industry GroupInsuranceInsurance
GICS IndustryInsuranceInsurance
GICS Sub-IndustryProperty & Casualty InsuranceLife & Health Insurance
Market Capitalization12.79 billion USD30.28 billion USD
CurrencyUSDUSD
ExchangeNYSENYSE
Listing DateMarch 17, 1980June 29, 2000
Security TypeCommon StockADR

Price Performance

Cumulative Growth

AFG
PUK
GSPC
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American Financial (AFG) vs. Prudential (PUK), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for American Financial (AFG) and Prudential (PUK). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for American Financial (AFG) and Prudential (PUK). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Total Return (1Y)15.92%-7.39%
Total Return (3Y, Annualized)20.24%8.09%
Total Return (5Y, Annualized)9.64%-6.78%

Risk Profile

Drawdown History

AFG
PUK
GSPC
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American Financial (AFG) vs. Prudential (PUK), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for American Financial (AFG) and Prudential (PUK). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Volatility (1Y, Annualized)17.44%29.81%
Beta (5Y)0.550.64
Max Drawdown (5Y)-23.85%-62.24%
Avg. Volume (3M)386.95K1.21M

Risk-Adjusted Performance

Risk-Return Positioning

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AFG and PUK are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Sharpe Ratio (1Y)0.67-0.39
Sortino Ratio (1Y)1.02-0.54

Profitability

ROE (TTM)

Both American Financial (AFG) at 21.57% and Prudential (PUK) at 18.74% land near their industries’ usual ROE ranges, so capital efficiency looks broadly in line with peers on both sides.

AFG

Insurance industry group

21.57%

Max
41.68%
Q3
22.04%
AFG
21.57%
Median
14.81%
Q1
8.79%
Min
-10.66%

PUK

Insurance industry group

18.74%

Max
41.68%
Q3
22.04%
PUK
18.74%
Median
14.81%
Q1
8.79%
Min
-10.66%
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American Financial (AFG) vs. Prudential (PUK): A comparison of their ROE against the Insurance industry group benchmark.

Net Margin (TTM)

Prudential (PUK) at 25.49% retains a top-quartile share of revenue as profit, ahead of American Financial (AFG) at 12.28%, which keeps about the industry-typical share.

AFG

Insurance industry group

12.28%

Max
29.92%
Q3
17.03%
AFG
12.28%
Median
10.97%
Q1
6.21%
Min
-4.68%

PUK

Insurance industry group

25.49%

Max
29.92%
PUK
25.49%
Q3
17.03%
Median
10.97%
Q1
6.21%
Min
-4.68%
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American Financial (AFG) vs. Prudential (PUK): A comparison of their net margin against the Insurance industry group benchmark.

Operating Margin (TTM)

Neither side reports a meaningful operating margin: for American Financial (AFG) in Insurance and Prudential (PUK) in Insurance, funding costs are part of the core business, so net margin and ROE are the cleaner profitability reads.

Profitability Metrics

Profitability metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
ROE (TTM)21.57%18.74%
ROA (TTM)2.55%1.60%
Net Margin (TTM)12.28%25.49%
Operating Margin (TTM)----
Gross Margin (TTM)----

Growth

Revenue Growth

Prudential (PUK) at 68.98% delivers above-range revenue growth, while American Financial (AFG) at -1.93% falls into the bottom quartile — a wide split in revenue momentum.

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American Financial (AFG) vs. Prudential (PUK): A comparison of their Revenue Growth across different time periods.

EPS Growth

Prudential (PUK) at 82.74% sits in the top EPS growth quartile, while American Financial (AFG) at -4.57% is closer to the peer norm — faster per-share earnings growth for PUK.

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American Financial (AFG) vs. Prudential (PUK): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Revenue Growth (YoY)-1.93%68.98%
Revenue Growth (3Y CAGR)6.22%--
EPS Growth (YoY)-4.57%82.74%
EPS Growth (3Y CAGR)-1.45%61.41%

Financial Strength

Current Ratio (MRQ)

current ratio doesn’t apply on either side: American Financial (AFG) in Insurance and Prudential (PUK) in Insurance both report balance sheets without a current/non-current split, so their short-term liquidity is better judged through regulatory and funding measures.

Debt / Equity (MRQ)

debt-to-equity ratio is set aside for both: American Financial (AFG) in Insurance and Prudential (PUK) in Insurance run businesses where balance-sheet leverage is part of the model, so capital-adequacy and funding measures are the better gauges of balance-sheet risk.

Financial Strength Metrics

Financial strength metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Current Ratio (MRQ)----
Debt / Equity (MRQ)----
Net Debt / EBITDA----

Dividends

Dividend Yield (TTM)

American Financial (AFG) at 2.31% delivers top-quartile income for its industry, while Prudential (PUK) at 1.10% pays a more typical yield — both are credible income propositions, AFG the richer one.

AFG

Insurance industry group

2.31%

Max
5.12%
AFG
2.31%
Q3
2.15%
Median
0.98%
Q1
0.00%
Min
0.00%

PUK

Insurance industry group

1.10%

Max
5.12%
Q3
2.15%
PUK
1.10%
Median
0.98%
Q1
0.00%
Min
0.00%
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American Financial (AFG) vs. Prudential (PUK): A comparison of their dividend yield against the Insurance industry group benchmark.

Dividend Payout Ratio (TTM)

Both American Financial (AFG) at 28.71% and Prudential (PUK) at 18.71% keep payout ratio within their industries’ typical mid-ranges — dividend policies that share earnings without consuming too much of them.

AFG

Insurance industry group

28.71%

Max
76.67%
Q3
35.18%
AFG
28.71%
Median
14.74%
Q1
0.00%
Min
0.00%

PUK

Insurance industry group

18.71%

Max
76.67%
Q3
35.18%
PUK
18.71%
Median
14.74%
Q1
0.00%
Min
0.00%
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American Financial (AFG) vs. Prudential (PUK): A comparison of their payout ratio against the Insurance industry group benchmark.

Dividend Metrics

Dividend metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
Dividend Yield (TTM)2.31%1.10%
Dividend Payout Ratio (TTM)28.71%18.71%

Valuation

P/E Ratio (TTM)

Prudential (PUK) at 8.72 sits in the cheaper P/E ratio quartile, while American Financial (AFG) at 12.61 is closer to its industry’s usual earnings multiple — a discount for PUK, though growth and earnings durability still matter.

AFG

Insurance industry group

12.61

Max
28.37
Q3
18.75
AFG
12.61
Median
12.23
Q1
9.08
Min
2.32

PUK

Insurance industry group

8.72

Max
28.37
Q3
18.75
Median
12.23
Q1
9.08
PUK
8.72
Min
2.32
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American Financial (AFG) vs. Prudential (PUK): A comparison of their P/E ratio against the Insurance industry group benchmark.

P/S Ratio (TTM)

On P/S ratio, both American Financial (AFG) at 1.54 and Prudential (PUK) at 2.12 are priced roughly in line with their industries — neither looks cheap nor rich on a sales basis.

AFG

Insurance industry group

1.54

Max
4.03
Q3
2.25
AFG
1.54
Median
1.23
Q1
0.85
Min
0.07

PUK

Insurance industry group

2.12

Max
4.03
Q3
2.25
PUK
2.12
Median
1.23
Q1
0.85
Min
0.07
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American Financial (AFG) vs. Prudential (PUK): A comparison of their P/S ratio against the Insurance industry group benchmark.

P/B Ratio (MRQ)

American Financial (AFG) at 2.71 sits near its industry’s typical P/B ratio, while Prudential (PUK) at 6.29 prices above its benchmark range — PUK looks rich relative to book.

AFG

Insurance industry group

2.71

Max
5.07
Q3
2.79
AFG
2.71
Median
1.76
Q1
1.23
Min
0.30

PUK

Insurance industry group

6.29

PUK
6.29
Max
5.07
Q3
2.79
Median
1.76
Q1
1.23
Min
0.30
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American Financial (AFG) vs. Prudential (PUK): A comparison of their P/B ratio against the Insurance industry group benchmark.

Valuation Metrics

Valuation metrics for American Financial (AFG) and Prudential (PUK)
MetricAFGPUK
P/E Ratio (TTM)12.618.72
P/S Ratio (TTM)1.542.12
P/B Ratio (MRQ)2.716.29
Free Cash Flow Yield (TTM)----