ABNB vs. MAR: Airbnb vs. Marriott Stock Comparison

August 16, 2026

How do Airbnb (ABNB) and Marriott (MAR) stack up? This page sets them side by side across company profile, performance and risk, profitability, growth, financial strength, dividends, and valuation, with selected fundamentals also measured against each stock's industry-group peers.

Company Profile

Airbnb (ABNB) and Marriott (MAR) are both classified in the Hotels, Resorts & Cruise Lines sub-industry within the broader Hotels, Restaurants & Leisure industry, placing them in the closest GICS peer bucket.

Marriott (MAR) has more than two decades of public-market history since March 23, 1998, whereas Airbnb (ABNB) listed on December 10, 2020 and has a much shorter record to draw on.

Company profile comparison for Airbnb (ABNB) and Marriott (MAR)
Profile Item	ABNB	MAR
Name	Airbnb, Inc.	Marriott International Inc. - Class A
Country/Region	United States	United States
GICS Sector	Consumer Discretionary	Consumer Discretionary
GICS Industry Group	Consumer Services	Consumer Services
GICS Industry	Hotels, Restaurants & Leisure	Hotels, Restaurants & Leisure
GICS Sub-Industry	Hotels, Resorts & Cruise Lines	Hotels, Resorts & Cruise Lines
Market Capitalization	110.21 billion USD	93.02 billion USD
Currency	USD	USD
Exchange	Nasdaq	Nasdaq
Listing Date	December 10, 2020	March 23, 1998
Security Type	Common Stock	Common Stock

Price Performance

Cumulative Growth

ABNB

MAR

GSPC

Airbnb (ABNB) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Growth of a $10,000 investment over the past five years. Adjusted for dividends and splits.

Trailing Returns

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Trailing total returns for Airbnb (ABNB) and Marriott (MAR). Returns over one year are annualized.

Calendar-Year Returns

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Calendar-year total returns for Airbnb (ABNB) and Marriott (MAR). Each bar is that year's total return, measured year-end to year-end.

Performance Metrics

Price performance metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Total Return (1Y)	47.67%	35.01%
Total Return (3Y, Annualized)	11.37%	21.07%
Total Return (5Y, Annualized)	3.80%	22.54%

Risk Profile

Drawdown History

ABNB

MAR

GSPC

Airbnb (ABNB) vs. Marriott (MAR), with S&P 500 (GSPC) for reference: Drawdown from the running peak over the past five years. Each line shows the decline from its prior peak; 0% marks a new high.

Return Distribution

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Distribution of monthly total returns for Airbnb (ABNB) and Marriott (MAR). Each bar is the share of months whose return fell in that 5% bucket.

Risk Metrics

Risk profile metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Volatility (1Y, Annualized)	34.14%	27.61%
Beta (5Y)	1.18	1.10
Max Drawdown (5Y)	-60.19%	-30.50%
Avg. Volume (3M)	4.15M	1.59M

Risk-Adjusted Performance

Risk-Return Positioning

ABNB and MAR are plotted by 1-year volatility (risk) and 1-year return. The dashed Capital Allocation Line runs from the risk-free rate through the shared industry median.

Risk-Adjusted Metrics

Risk-adjusted metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Sharpe Ratio (1Y)	1.28	1.12
Sortino Ratio (1Y)	2.21	1.82

Profitability

ROE (TTM)

Capital efficiency shows on one side only: Airbnb (ABNB) earns 34.54% on shareholders’ equity, ranked against its industry; Marriott (MAR) has no ROE this period.

ABNB

Consumer Services industry group

34.54%

Max: 53.72%
ABNB: 34.54%
Q3: 32.41%
Median: 14.56%
Q1: 2.45%
Min: -37.58%

MAR

Consumer Services industry group

Max: 53.72%
Q3: 32.41%
Median: 14.56%
Q1: 2.45%
Min: -37.58%
MAR: --

Airbnb (ABNB) vs. Marriott (MAR): MAR does not report ROE, so it has no value marker; ABNB is benchmarked against the Consumer Services industry group.

Net Margin (TTM)

Marriott (MAR) at 35.03% keeps the most of each sales dollar — above its industry’s net margin range — and Airbnb (ABNB) at 20.45% also retains a top-quartile share.

ABNB

Consumer Services industry group

20.45%

Max: 28.43%
ABNB: 20.45%
Q3: 13.04%
Median: 6.06%
Q1: 1.23%
Min: -15.48%

MAR

Consumer Services industry group

35.03%

MAR: 35.03%
Max: 28.43%
Q3: 13.04%
Median: 6.06%
Q1: 1.23%
Min: -15.48%

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their net margin against the Consumer Services industry group benchmark.

Operating Margin (TTM)

Marriott (MAR) at 65.28% turns sales into operating profit above its industry’s benchmark range, while Airbnb (ABNB) at 21.01% operates around its industry’s norm.

ABNB

Consumer Services industry group

21.01%

Max: 46.49%
Q3: 22.02%
ABNB: 21.01%
Median: 13.16%
Q1: 5.61%
Min: -12.59%

MAR

Consumer Services industry group

65.28%

MAR: 65.28%
Max: 46.49%
Q3: 22.02%
Median: 13.16%
Q1: 5.61%
Min: -12.59%

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their operating margin against the Consumer Services industry group benchmark.

Profitability Metrics

Profitability metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
ROE (TTM)	34.54%	--
ROA (TTM)	6.14%	9.76%
Net Margin (TTM)	20.45%	35.03%
Operating Margin (TTM)	21.01%	65.28%
Gross Margin (TTM)	82.90%	79.24%

Growth

Revenue Growth

Both Airbnb (ABNB) at 10.26% and Marriott (MAR) at 4.33% land near their industries' usual revenue growth ranges, so top-line momentum looks broadly in line with peers on both sides.

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their Revenue Growth across different time periods.

EPS Growth

Marriott (MAR) at 14.17% is around its peer norm for EPS growth, while Airbnb (ABNB) at -74.94% drops into the bottom quartile, signaling weaker earnings momentum.

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their EPS Growth across different time periods.

Growth Metrics

Growth metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Revenue Growth (YoY)	10.26%	4.33%
Revenue Growth (3Y CAGR)	13.38%	8.02%
EPS Growth (YoY)	-74.94%	14.17%
EPS Growth (3Y CAGR)	-28.26%	9.52%

Financial Strength

Current Ratio (MRQ)

Airbnb (ABNB) at 1.41 keeps current ratio within its industry’s typical mid-range, while Marriott (MAR) at 0.54 runs in the tighter-liquidity quartile — a thinner cushion against current liabilities for MAR.

ABNB

Consumer Services industry group

1.41

Max: 3.25
Q3: 1.77
ABNB: 1.41
Median: 1.02
Q1: 0.69
Min: 0.20

MAR

Consumer Services industry group

0.54

Max: 3.25
Q3: 1.77
Median: 1.02
Q1: 0.69
MAR: 0.54
Min: 0.20

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their current ratio against the Consumer Services industry group benchmark.

Debt / Equity (MRQ)

Only one side’s leverage can be read here: Airbnb (ABNB) carries debt-to-equity ratio of 0.32 against its industry range, while Marriott (MAR) reports no figure this period.

ABNB

Consumer Services industry group

0.32

Max: 7.30
Q3: 3.37
Median: 1.29
Q1: 0.36
ABNB: 0.32
Min: 0.01

MAR

Consumer Services industry group

Max: 7.30
Q3: 3.37
Median: 1.29
Q1: 0.36
Min: 0.01
MAR: --

Airbnb (ABNB) vs. Marriott (MAR): MAR does not report debt-to-equity ratio, so it has no value marker; ABNB is benchmarked against the Consumer Services industry group.

Financial Strength Metrics

Financial strength metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Current Ratio (MRQ)	1.41	0.54
Debt / Equity (MRQ)	0.32	--
Net Debt / EBITDA	-3.47	3.60

Dividends

Dividend Yield (TTM)

Airbnb (ABNB) pays no dividend (yield 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Marriott (MAR) reports a yield of 0.78%, ranking against industry peers normally.

ABNB

Consumer Services industry group

0.00%

Max: 3.45%
Q3: 1.61%
ABNB: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

0.78%

Max: 3.45%
Q3: 1.61%
MAR: 0.78%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their dividend yield against the Consumer Services industry group benchmark.

Dividend Payout Ratio (TTM)

Airbnb (ABNB) pays no dividend (payout 0.00%) — it may be reinvesting, using buybacks, or simply not returning cash through dividends. Meanwhile Marriott (MAR) reports a payout of 28.36%, ranking against industry peers normally.

ABNB

Consumer Services industry group

0.00%

Max: 86.96%
Q3: 36.40%
ABNB: 0.00%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

MAR

Consumer Services industry group

28.36%

Max: 86.96%
Q3: 36.40%
MAR: 28.36%
Median: 0.00%
Q1: 0.00%
Min: 0.00%

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their payout ratio against the Consumer Services industry group benchmark.

Dividend Metrics

Dividend metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
Dividend Yield (TTM)	0.00%	0.78%
Dividend Payout Ratio (TTM)	0.00%	28.36%

Valuation

P/E Ratio (TTM)

Both Airbnb (ABNB) at 42.22 and Marriott (MAR) at 36.89 sit in the richer earnings-multiple quartile for P/E ratio, so investors are paying more for TTM earnings than they pay for typical peers.

ABNB

Consumer Services industry group

42.22

Max: 62.25
ABNB: 42.22
Q3: 36.66
Median: 21.99
Q1: 16.94
Min: 3.73

MAR

Consumer Services industry group

36.89

Max: 62.25
MAR: 36.89
Q3: 36.66
Median: 21.99
Q1: 16.94
Min: 3.73

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their P/E ratio against the Consumer Services industry group benchmark.

P/S Ratio (TTM)

Investors are paying well above the peer range per dollar of sales for both Airbnb (ABNB) at 8.38 and Marriott (MAR) at 12.60 — each P/S ratio clears its industry’s benchmark range.

ABNB

Consumer Services industry group

8.38

ABNB: 8.38
Max: 6.57
Q3: 3.20
Median: 1.73
Q1: 0.83
Min: 0.06

MAR

Consumer Services industry group

12.60

MAR: 12.60
Max: 6.57
Q3: 3.20
Median: 1.73
Q1: 0.83
Min: 0.06

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their P/S ratio against the Consumer Services industry group benchmark.

P/B Ratio (MRQ)

Marriott (MAR) reports a negative P/B ratio of -20.64, meaning negative book equity — the multiple itself is not meaningful for valuation. Meanwhile Airbnb (ABNB) reports 13.92, ranking against industry peers normally.

ABNB

Consumer Services industry group

13.92

ABNB: 13.92
Max: 11.64
Q3: 5.55
Median: 2.56
Q1: 1.06
Min: -5.60

MAR

Consumer Services industry group

-20.64

Max: 11.64
Q3: 5.55
Median: 2.56
Q1: 1.06
Min: -5.60
MAR: -20.64

Airbnb (ABNB) vs. Marriott (MAR): A comparison of their P/B ratio against the Consumer Services industry group benchmark.

Valuation Metrics

Valuation metrics for Airbnb (ABNB) and Marriott (MAR)
Metric	ABNB	MAR
P/E Ratio (TTM)	42.22	36.89
P/S Ratio (TTM)	8.38	12.60
P/B Ratio (MRQ)	13.92	-20.64
Free Cash Flow Yield (TTM)	2.91%	2.22%