AAPL vs. PM: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and PM, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
AAPL’s market capitalization of 3,189.54 billion USD is substantially larger than PM’s 278.43 billion USD, indicating a significant difference in their market valuations.
AAPL’s beta of 1.21 points to significantly higher volatility compared to PM (beta: 0.54), suggesting AAPL has greater potential for both gains and losses relative to market movements.
| Symbol | AAPL | PM |
|---|---|---|
| Company Name | Apple Inc. | Philip Morris International Inc. |
| Country | US | US |
| Sector | Technology | Consumer Defensive |
| Industry | Consumer Electronics | Tobacco |
| CEO | Timothy D. Cook | Jacek Olczak |
| Price | 213.55 USD | 178.88 USD |
| Market Cap | 3,189.54 billion USD | 278.43 billion USD |
| Beta | 1.21 | 0.54 |
| Exchange | NASDAQ | NYSE |
| IPO Date | December 12, 1980 | March 17, 2008 |
| ADR | No | No |
Historical Performance
This chart compares the performance of AAPL and PM by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
AAPL
151.31%
Consumer Electronics Industry
- Max
- 14.30%
- Q3
- 14.30%
- Median
- 5.13%
- Q1
- -15.88%
- Min
- -27.23%
AAPL’s Return on Equity of 151.31% is exceptionally high, placing it well beyond the typical range for the Consumer Electronics industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
PM
-72.22%
Tobacco Industry
- Max
- 22.42%
- Q3
- 6.25%
- Median
- 4.04%
- Q1
- -111.21%
- Min
- -150.20%
PM has a negative Return on Equity of -72.22%. This indicates the company is generating a loss for its shareholders, which can be a result of unprofitability or negative shareholder equity and is often a sign of financial distress.
Return on Invested Capital
AAPL
47.30%
Consumer Electronics Industry
- Max
- 4.18%
- Q3
- 4.18%
- Median
- 4.09%
- Q1
- -0.34%
- Min
- -0.34%
AAPL’s Return on Invested Capital of 47.30% is exceptionally high, placing it well beyond the typical range for the Consumer Electronics industry. This demonstrates an outstanding ability to deploy capital efficiently and create significant value.
PM
22.44%
Tobacco Industry
- Max
- 30.25%
- Q3
- 17.79%
- Median
- 6.37%
- Q1
- 1.66%
- Min
- 0.12%
In the upper quartile for the Tobacco industry, PM’s Return on Invested Capital of 22.44% signifies a highly effective use of its capital to generate profits when compared to its peers.
Net Profit Margin
AAPL
24.30%
Consumer Electronics Industry
- Max
- 24.30%
- Q3
- 8.81%
- Median
- 8.10%
- Q1
- -4.74%
- Min
- -7.22%
A Net Profit Margin of 24.30% places AAPL in the upper quartile for the Consumer Electronics industry, signifying strong profitability and more effective cost management than most of its peers.
PM
19.83%
Tobacco Industry
- Max
- 23.93%
- Q3
- 21.88%
- Median
- 11.78%
- Q1
- 6.14%
- Min
- 3.22%
PM’s Net Profit Margin of 19.83% is aligned with the median group of its peers in the Tobacco industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin
AAPL
31.81%
Consumer Electronics Industry
- Max
- 31.81%
- Q3
- 16.77%
- Median
- 10.95%
- Q1
- -0.21%
- Min
- -4.78%
An Operating Profit Margin of 31.81% places AAPL in the upper quartile for the Consumer Electronics industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
PM
36.40%
Tobacco Industry
- Max
- 51.15%
- Q3
- 27.45%
- Median
- 14.55%
- Q1
- 4.39%
- Min
- 0.82%
An Operating Profit Margin of 36.40% places PM in the upper quartile for the Tobacco industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
Profitability at a Glance
| Symbol | AAPL | PM |
|---|---|---|
| Return on Equity (TTM) | 151.31% | -72.22% |
| Return on Assets (TTM) | 29.37% | 11.68% |
| Return on Invested Capital (TTM) | 47.30% | 22.44% |
| Net Profit Margin (TTM) | 24.30% | 19.83% |
| Operating Profit Margin (TTM) | 31.81% | 36.40% |
| Gross Profit Margin (TTM) | 46.63% | 65.11% |
Financial Strength
Current Ratio
AAPL
0.82
Consumer Electronics Industry
- Max
- 0.82
- Q3
- 0.82
- Median
- 0.70
- Q1
- 0.64
- Min
- 0.63
AAPL’s Current Ratio of 0.82 aligns with the median group of the Consumer Electronics industry, indicating that its short-term liquidity is in line with its sector peers.
PM
0.79
Tobacco Industry
- Max
- 4.42
- Q3
- 3.65
- Median
- 2.25
- Q1
- 0.78
- Min
- 0.57
PM’s Current Ratio of 0.79 aligns with the median group of the Tobacco industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
AAPL
1.47
Consumer Electronics Industry
- Max
- 2.23
- Q3
- 1.47
- Median
- 0.80
- Q1
- 0.51
- Min
- 0.16
AAPL’s Debt-to-Equity Ratio of 1.47 is typical for the Consumer Electronics industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
PM
-4.55
Tobacco Industry
- Max
- 1.48
- Q3
- 0.76
- Median
- 0.74
- Q1
- 0.03
- Min
- 0.01
PM has a Debt-to-Equity Ratio of -4.55, which indicates negative shareholder equity where liabilities exceed assets. This is a critical sign of financial distress.
Interest Coverage Ratio
AAPL
--
Consumer Electronics Industry
- Max
- 14.74
- Q3
- 8.73
- Median
- 3.32
- Q1
- -40.43
- Min
- -114.16
Interest Coverage Ratio data for AAPL is currently unavailable.
PM
9.53
Tobacco Industry
- Max
- 9.53
- Q3
- 8.30
- Median
- 4.34
- Q1
- 2.04
- Min
- -2.25
PM’s Interest Coverage Ratio of 9.53 is in the upper quartile for the Tobacco industry, signifying a strong and healthy capacity to meet its interest payments from operating profits.
Financial Strength at a Glance
| Symbol | AAPL | PM |
|---|---|---|
| Current Ratio (TTM) | 0.82 | 0.79 |
| Quick Ratio (TTM) | 0.78 | 0.79 |
| Debt-to-Equity Ratio (TTM) | 1.47 | -4.55 |
| Debt-to-Asset Ratio (TTM) | 0.30 | 0.76 |
| Net Debt-to-EBITDA Ratio (TTM) | 0.50 | 2.82 |
| Interest Coverage Ratio (TTM) | -- | 9.53 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for AAPL and PM. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
AAPL
0.47%
Consumer Electronics Industry
- Max
- 1.88%
- Q3
- 0.53%
- Median
- 0.50%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.47% is consistent with its peers in the Consumer Electronics industry, providing a dividend return that is standard for its sector.
PM
3.02%
Tobacco Industry
- Max
- 6.94%
- Q3
- 6.23%
- Median
- 2.98%
- Q1
- 0.37%
- Min
- 0.00%
PM’s Dividend Yield of 3.02% is consistent with its peers in the Tobacco industry, providing a dividend return that is standard for its sector.
Dividend Payout Ratio
AAPL
15.74%
Consumer Electronics Industry
- Max
- 98.30%
- Q3
- 15.74%
- Median
- 10.10%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.74% is within the typical range for the Consumer Electronics industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
PM
108.91%
Tobacco Industry
- Max
- 171.09%
- Q3
- 98.77%
- Median
- 67.00%
- Q1
- 13.01%
- Min
- 0.00%
PM’s Dividend Payout Ratio of 108.91% is above 100%. This means the company is paying out more in dividends than it earned, a practice that is often unsustainable and could indicate a risk to future dividend stability.
Dividend at a Glance
| Symbol | AAPL | PM |
|---|---|---|
| Dividend Yield (TTM) | 0.47% | 3.02% |
| Dividend Payout Ratio (TTM) | 15.74% | 108.91% |
Valuation
Price-to-Earnings Ratio
AAPL
32.91
Consumer Electronics Industry
- Max
- 51.71
- Q3
- 41.35
- Median
- 30.99
- Q1
- 25.46
- Min
- 19.94
AAPL’s P/E Ratio of 32.91 is within the middle range for the Consumer Electronics industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
PM
36.58
Tobacco Industry
- Max
- 37.02
- Q3
- 31.70
- Median
- 27.58
- Q1
- 17.76
- Min
- 9.72
A P/E Ratio of 36.58 places PM in the upper quartile for the Tobacco industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Forward P/E to Growth Ratio
AAPL
3.79
Consumer Electronics Industry
- Max
- 7.16
- Q3
- 5.62
- Median
- 3.99
- Q1
- 2.77
- Min
- 2.43
The Forward PEG Ratio is often not a primary valuation metric in the Consumer Electronics industry.
PM
4.12
Tobacco Industry
- Max
- 6.56
- Q3
- 4.77
- Median
- 3.75
- Q1
- 3.29
- Min
- 3.17
The Forward PEG Ratio is often not a primary valuation metric in the Tobacco industry.
Price-to-Sales Ratio
AAPL
7.97
Consumer Electronics Industry
- Max
- 7.50
- Q3
- 4.17
- Median
- 1.76
- Q1
- 0.88
- Min
- 0.16
With a P/S Ratio of 7.97, AAPL trades at a valuation that eclipses even the highest in the Consumer Electronics industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
PM
7.26
Tobacco Industry
- Max
- 7.35
- Q3
- 7.29
- Median
- 4.89
- Q1
- 2.91
- Min
- 0.49
PM’s P/S Ratio of 7.26 aligns with the market consensus for the Tobacco industry. This suggests its valuation, based on sales, is seen as standard and is on par with its competitors.
Price-to-Book Ratio
AAPL
47.94
Consumer Electronics Industry
- Max
- 3.36
- Q3
- 3.36
- Median
- 2.83
- Q1
- 2.78
- Min
- 2.78
At 47.94, AAPL’s P/B Ratio is at an extreme premium to the Consumer Electronics industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
PM
-25.50
Tobacco Industry
- Max
- 1.61
- Q3
- 1.61
- Median
- 1.52
- Q1
- 1.20
- Min
- 1.00
The P/B Ratio is often not a primary valuation metric for the Tobacco industry.
Valuation at a Glance
| Symbol | AAPL | PM |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | 32.91 | 36.58 |
| Forward PEG Ratio (TTM) | 3.79 | 4.12 |
| Price-to-Sales Ratio (P/S, TTM) | 7.97 | 7.26 |
| Price-to-Book Ratio (P/B, TTM) | 47.94 | -25.50 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | 32.39 | 27.31 |
| EV-to-EBITDA (TTM) | 23.47 | 20.18 |
| EV-to-Sales (TTM) | 8.14 | 8.44 |