AAPL vs. NOW: A Head-to-Head Stock Comparison
Updated onHere’s a clear look at AAPL and NOW, comparing key factors like historical performance, profitability, financial strength, growth, dividend, and valuation.
Company Overview
AAPL’s market capitalization of 3,189.54 billion USD is substantially larger than NOW’s 216.41 billion USD, indicating a significant difference in their market valuations.
With betas of 1.21 for AAPL and 0.96 for NOW, both stocks show similar sensitivity to overall market movements.
| Symbol | AAPL | NOW |
|---|---|---|
| Company Name | Apple Inc. | ServiceNow, Inc. |
| Country | US | US |
| Sector | Technology | Technology |
| Industry | Consumer Electronics | Software - Application |
| CEO | Timothy D. Cook | William R. McDermott |
| Price | 213.55 USD | 1,044.69 USD |
| Market Cap | 3,189.54 billion USD | 216.41 billion USD |
| Beta | 1.21 | 0.96 |
| Exchange | NASDAQ | NYSE |
| IPO Date | December 12, 1980 | June 29, 2012 |
| ADR | No | No |
Historical Performance
This chart compares the performance of AAPL and NOW by tracking the growth of an initial $10,000 investment in each. Use the tabs to select the desired time period.
Data is adjusted for dividends and splits.
Profitability
Return on Equity
AAPL
151.31%
Consumer Electronics Industry
- Max
- 14.30%
- Q3
- 14.30%
- Median
- 5.13%
- Q1
- -15.88%
- Min
- -27.23%
AAPL’s Return on Equity of 151.31% is exceptionally high, placing it well beyond the typical range for the Consumer Electronics industry. This demonstrates a superior ability to generate profit from shareholder investments, though it could also be inflated by high financial leverage.
NOW
16.32%
Software - Application Industry
- Max
- 59.01%
- Q3
- 17.85%
- Median
- 4.73%
- Q1
- -10.56%
- Min
- -52.94%
NOW’s Return on Equity of 16.32% is on par with the norm for the Software - Application industry, indicating its profitability relative to shareholder equity is typical for the sector.
Return on Invested Capital
AAPL
47.30%
Consumer Electronics Industry
- Max
- 4.18%
- Q3
- 4.18%
- Median
- 4.09%
- Q1
- -0.34%
- Min
- -0.34%
AAPL’s Return on Invested Capital of 47.30% is exceptionally high, placing it well beyond the typical range for the Consumer Electronics industry. This demonstrates an outstanding ability to deploy capital efficiently and create significant value.
NOW
9.53%
Software - Application Industry
- Max
- 35.07%
- Q3
- 9.72%
- Median
- 0.76%
- Q1
- -8.68%
- Min
- -34.12%
NOW’s Return on Invested Capital of 9.53% is in line with the norm for the Software - Application industry, reflecting a standard level of efficiency in generating profits from its capital base.
Net Profit Margin
AAPL
24.30%
Consumer Electronics Industry
- Max
- 24.30%
- Q3
- 8.81%
- Median
- 8.10%
- Q1
- -4.74%
- Min
- -7.22%
A Net Profit Margin of 24.30% places AAPL in the upper quartile for the Consumer Electronics industry, signifying strong profitability and more effective cost management than most of its peers.
NOW
13.41%
Software - Application Industry
- Max
- 48.14%
- Q3
- 16.07%
- Median
- 1.83%
- Q1
- -9.60%
- Min
- -45.64%
NOW’s Net Profit Margin of 13.41% is aligned with the median group of its peers in the Software - Application industry. This indicates its ability to convert revenue into profit is typical for the sector.
Operating Profit Margin
AAPL
31.81%
Consumer Electronics Industry
- Max
- 31.81%
- Q3
- 16.77%
- Median
- 10.95%
- Q1
- -0.21%
- Min
- -4.78%
An Operating Profit Margin of 31.81% places AAPL in the upper quartile for the Consumer Electronics industry. This signals a strong ability to translate revenue into operating profit, outperforming most of its competitors in core business efficiency.
NOW
12.93%
Software - Application Industry
- Max
- 51.67%
- Q3
- 15.35%
- Median
- 1.79%
- Q1
- -12.42%
- Min
- -45.17%
NOW’s Operating Profit Margin of 12.93% is around the midpoint for the Software - Application industry, indicating that its efficiency in managing core business operations is typical for the sector.
Profitability at a Glance
| Symbol | AAPL | NOW |
|---|---|---|
| Return on Equity (TTM) | 151.31% | 16.32% |
| Return on Assets (TTM) | 29.37% | 7.33% |
| Return on Invested Capital (TTM) | 47.30% | 9.53% |
| Net Profit Margin (TTM) | 24.30% | 13.41% |
| Operating Profit Margin (TTM) | 31.81% | 12.93% |
| Gross Profit Margin (TTM) | 46.63% | 78.92% |
Financial Strength
Current Ratio
AAPL
0.82
Consumer Electronics Industry
- Max
- 0.82
- Q3
- 0.82
- Median
- 0.70
- Q1
- 0.64
- Min
- 0.63
AAPL’s Current Ratio of 0.82 aligns with the median group of the Consumer Electronics industry, indicating that its short-term liquidity is in line with its sector peers.
NOW
1.12
Software - Application Industry
- Max
- 5.09
- Q3
- 2.84
- Median
- 1.70
- Q1
- 1.12
- Min
- 0.04
NOW’s Current Ratio of 1.12 aligns with the median group of the Software - Application industry, indicating that its short-term liquidity is in line with its sector peers.
Debt-to-Equity Ratio
AAPL
1.47
Consumer Electronics Industry
- Max
- 2.23
- Q3
- 1.47
- Median
- 0.80
- Q1
- 0.51
- Min
- 0.16
AAPL’s Debt-to-Equity Ratio of 1.47 is typical for the Consumer Electronics industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
NOW
0.24
Software - Application Industry
- Max
- 1.85
- Q3
- 0.77
- Median
- 0.18
- Q1
- 0.05
- Min
- 0.00
NOW’s Debt-to-Equity Ratio of 0.24 is typical for the Software - Application industry, indicating its use of leverage is in line with the sector norm. This suggests a balanced approach to its capital structure.
Interest Coverage Ratio
AAPL
--
Consumer Electronics Industry
- Max
- 14.74
- Q3
- 8.73
- Median
- 3.32
- Q1
- -40.43
- Min
- -114.16
Interest Coverage Ratio data for AAPL is currently unavailable.
NOW
64.48
Software - Application Industry
- Max
- 39.23
- Q3
- 8.55
- Median
- 1.48
- Q1
- -14.59
- Min
- -39.97
With an Interest Coverage Ratio of 64.48, NOW demonstrates a superior capacity to service its debt, placing it well above the typical range for the Software - Application industry. This stems from either robust earnings or a conservative debt load.
Financial Strength at a Glance
| Symbol | AAPL | NOW |
|---|---|---|
| Current Ratio (TTM) | 0.82 | 1.12 |
| Quick Ratio (TTM) | 0.78 | 1.12 |
| Debt-to-Equity Ratio (TTM) | 1.47 | 0.24 |
| Debt-to-Asset Ratio (TTM) | 0.30 | 0.11 |
| Net Debt-to-EBITDA Ratio (TTM) | 0.50 | -0.42 |
| Interest Coverage Ratio (TTM) | -- | 64.48 |
Growth
The following charts compare key year-over-year (YoY) growth metrics for AAPL and NOW. These metrics are based on the companies’ annual financial reports.
Revenue Growth
Earnings Per Share (EPS) Growth
Free Cash Flow Growth
Dividend
Dividend Yield
AAPL
0.47%
Consumer Electronics Industry
- Max
- 1.88%
- Q3
- 0.53%
- Median
- 0.50%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Yield of 0.47% is consistent with its peers in the Consumer Electronics industry, providing a dividend return that is standard for its sector.
NOW
0.00%
Software - Application Industry
- Max
- 3.66%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW currently does not pay a dividend, resulting in a yield of 0%. This is a common strategy for growth-focused companies that prioritize reinvesting earnings, though it may be less typical in mature, income-oriented sectors.
Dividend Payout Ratio
AAPL
15.74%
Consumer Electronics Industry
- Max
- 98.30%
- Q3
- 15.74%
- Median
- 10.10%
- Q1
- 0.00%
- Min
- 0.00%
AAPL’s Dividend Payout Ratio of 15.74% is within the typical range for the Consumer Electronics industry, suggesting a balanced approach between shareholder payouts and company reinvestment.
NOW
0.00%
Software - Application Industry
- Max
- 81.09%
- Q3
- 0.00%
- Median
- 0.00%
- Q1
- 0.00%
- Min
- 0.00%
NOW has a Dividend Payout Ratio of 0%, indicating it does not currently pay a dividend. This is a common strategy for growth-oriented companies that reinvest all profits back into the business.
Dividend at a Glance
| Symbol | AAPL | NOW |
|---|---|---|
| Dividend Yield (TTM) | 0.47% | 0.00% |
| Dividend Payout Ratio (TTM) | 15.74% | 0.00% |
Valuation
Price-to-Earnings Ratio
AAPL
32.91
Consumer Electronics Industry
- Max
- 51.71
- Q3
- 41.35
- Median
- 30.99
- Q1
- 25.46
- Min
- 19.94
AAPL’s P/E Ratio of 32.91 is within the middle range for the Consumer Electronics industry. This suggests its valuation is in line with the sector average, representing neither a significant premium nor a discount compared to its peers.
NOW
140.48
Software - Application Industry
- Max
- 194.31
- Q3
- 98.56
- Median
- 51.87
- Q1
- 22.76
- Min
- 1.02
A P/E Ratio of 140.48 places NOW in the upper quartile for the Software - Application industry. This high valuation relative to peers suggests the market holds elevated expectations for the company’s future growth.
Forward P/E to Growth Ratio
AAPL
3.79
Consumer Electronics Industry
- Max
- 7.16
- Q3
- 5.62
- Median
- 3.99
- Q1
- 2.77
- Min
- 2.43
The Forward PEG Ratio is often not a primary valuation metric in the Consumer Electronics industry.
NOW
7.51
Software - Application Industry
- Max
- 15.44
- Q3
- 6.57
- Median
- 2.78
- Q1
- 0.55
- Min
- 0.00
A Forward PEG Ratio of 7.51 places NOW in the upper quartile for the Software - Application industry. This suggests the stock is potentially expensive compared to its peers relative to its growth forecast, which may warrant caution.
Price-to-Sales Ratio
AAPL
7.97
Consumer Electronics Industry
- Max
- 7.50
- Q3
- 4.17
- Median
- 1.76
- Q1
- 0.88
- Min
- 0.16
With a P/S Ratio of 7.97, AAPL trades at a valuation that eclipses even the highest in the Consumer Electronics industry. This implies the market has priced in exceptionally optimistic scenarios for future revenue growth, posing considerable valuation risk.
NOW
18.87
Software - Application Industry
- Max
- 23.49
- Q3
- 11.14
- Median
- 5.62
- Q1
- 2.84
- Min
- 0.33
NOW’s P/S Ratio of 18.87 is in the upper echelon for the Software - Application industry. This means the company is valued richly on its revenue stream compared to its peers, suggesting the stock is priced for a high level of future performance.
Price-to-Book Ratio
AAPL
47.94
Consumer Electronics Industry
- Max
- 3.36
- Q3
- 3.36
- Median
- 2.83
- Q1
- 2.78
- Min
- 2.78
At 47.94, AAPL’s P/B Ratio is at an extreme premium to the Consumer Electronics industry. This signifies that the market’s valuation is heavily reliant on future potential rather than its current net asset value, which can be a high-risk proposition.
NOW
21.31
Software - Application Industry
- Max
- 21.03
- Q3
- 10.49
- Median
- 6.36
- Q1
- 2.89
- Min
- 0.12
The P/B Ratio is often not a primary valuation metric for the Software - Application industry.
Valuation at a Glance
| Symbol | AAPL | NOW |
|---|---|---|
| Price-to-Earnings Ratio (P/E, TTM) | 32.91 | 140.48 |
| Forward PEG Ratio (TTM) | 3.79 | 7.51 |
| Price-to-Sales Ratio (P/S, TTM) | 7.97 | 18.87 |
| Price-to-Book Ratio (P/B, TTM) | 47.94 | 21.31 |
| Price-to-Free Cash Flow Ratio (P/FCF, TTM) | 32.39 | 58.94 |
| EV-to-EBITDA (TTM) | 23.47 | 92.23 |
| EV-to-Sales (TTM) | 8.14 | 18.78 |